Introducing 'cholesterol lowering' sunflower oil

Containing plant sterols, nature's way of reducing LDL-cholesterol (often termed ‘bad' cholesterol as it increases the risk of Coronary Heart Disease); Cholestro Go is endorsed by the South African Heart and Stroke Foundation and offers an alternate cooking oil solution for a health conscious market.

This locally produced oil has a neutral taste, making it ideal for all-purpose use and is especially suited to traditional cooking methods.

Both dietary and hereditary factors contribute towards cholesterol, a common type of body fat that is essential in maintaining certain body functions. Therefore it is imperative for consumers to maintain a healthy diet and have regular cholesterol tests especially if they fall into a high risk category.

“There is a global trend towards choosing healthier lifestyle options as the health segment for oils is growing, Cholestro Go was developed in response to these consumer demands to provide better choices in the premium oil segment, says Liezel van Bergen, Nola brand manager.

Cholestro Go will be available at major retailers from end-September 2008 at a recommended selling price of R23,99 for a 750ml bottle.