Representing sports, music and fashion, they are Ronwen Williams, 22-year-old goalkeeper; DJ Shimza, deep house DJ and producer, 22; and 21-year-old fashion blogger and journalist Zee Fashionista. They will be featured on print and television in the hip Unstoppable campaign from 29 October 2012.
The brand ambassadors each personify the chain's urban cool brand, who were selected for their drive, influence and budding careers.
"Getting this right meant assembling a collective of three aspiring South African youngsters who have been identified as having the potential to be great success stories in the future, to take the lead. Targeting these personalities had us exploring multiple areas of interest that would appeal to a broad, young market, which are on the up themselves," says Zane Alley, Edgars product manager: Active.
The Activewear category is now represented in over 220 stores across Southern Africa, with future Edgars and Edgars Active new store openings. Active will have a presence in more than 260 locations. The stores offer a selection of active and lifestyle clothing, footwear and accessories across a wide range of international brands. Brands include Nike, Adidas, Puma, Reebok and Edgars Active's in-house brand Pro-Action. The chain also offers branded denim such as Levi, Guess, Sissy Boy, and clothing and footwear by Converse, Levis.
The Unstoppable campaign also incentivises other young South Africans to 'Be Unstoppable' with a R100 000 cash prize incentive that will help one lucky winner get started on the road to greatness.
For details on how to enter, log onto www.edgars.co.za/unstoppable.
