Sabre rattling work for Africa from Ogilvy SA
The agency won the Platinum Sabre Africa Award for Best in Show for the second year running with the Life Uncensored campaign for Pfizer.
Life Uncensored provided an interactive platform, specially created to provide a more human approach to medical conditions such as erectile dysfunction, contraception and menopause. It achieved over 1.2m views of video content and contributed to an exceptional growth in sales of relevant products for Pfizer including market share growth from 8% to 21%.
Last year, Ogilvy South Africa won the Platinum Sabre with the PROtestHIV World Aids Day campaign for Anglo American.
The agency also won four 2018 Sabre Africa category awards and a certificate of excellence.
Ogilvy South Africa’s Influence and Public Relations National Managing Director, Joanna Oosthuizen, says; “The Sabres bring continental recognition to go with the five 2018 Prism awards already won this year on the local stage. Our next target is to get our work recognised among the best in EMEA and the world, and we believe we have the kind of clients who allow us to achieve that sort of level.”
Ogilvy winners - 2018 Holmes Report Sabre Africa Awards
Platinum Sabre Award for Best in Show
Life Uncensored - Pfizer
Digital Campaign
Winner:
Life Uncensored - Pfizer
Social Media Campaign
Winner:
KFC Black Fried Day - KFC
Certificate of Excellence:
KFC Soundbite - KFC
Consumer Products/Services
Winner:
Nimue 12 Week Challenge #NoMakeUpBride - Nimue
Healthcare
Winner:
Life Uncensored - Pfizer
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