Here's a swoosh for Cell C

Every starter pack comes with a unique user-code that further allows mobile users access to exclusive downloads and Nike events, as well as a free DVD containing substantial and exclusive content created by Nike in conjunction with some of the world's leading coaches and players.

“This is our unrivalled global digital training programme currently available via web or iPhone application, but in partnering with Cell C to offer the programme on a cellular platform, we are making it easily accessible to South Africans, especially those who have limited or no access to internet other than through cellular telephony,” commented Mzamo Masito, brand director, Nike.

“This partnership could make a big contribution to talented local footballers who have the potential to become household names, but who haven't been exposed to contemporary training methods and coaching.”

MXit benefits

Other benefits to the starter pack include exclusive access to the Cell C Locker Room on the MXit platform. Not only will subscribers receive 500 free MXit Moola, but they will also be able to access exclusive training sessions with leading local football coaches, by amassing points through an easy to follow points acquisition system.

Local Premier Soccer League and English Premier League updates will also be available to subscribers, offering club news, kick-off notifications, live match updates, goal alerts and half and full-time scores.

“This partnership is indicative of our mission to provide value to our customers,” commented Simon Camerer, executive head of marketing for Cell C. “This is a truly world-class product and demonstrates the power of cellular telephony when innovatively applied.”