Amarula birthday bash continues until December

1 Oct 2014

In celebration of its 25 years as a brand, Amarula Cream is running a consumer cash back reward as a national birthday campaign, from October till December 2014, backed by extensive TV, radio and print advertising, as well as an extended digital presence. The drive also includes a host of retail, on-consumption and online promotions and competitions.

Amarula birthday bash continues until December

Working with all the major supermarket chains and independents, the brand offers consumers R25 per bottle back in cash, every time they buy two bottles of Amarula Cream at the same time. The cash-back does not apply to single bottle purchases. Consumers can claim their money from their local ABSA ATM, using a digital code released on purchase of the pair of Amarula Cream bottles.

Patrons who buy the special birthday drink at any of the 400 participating bars, clubs and restaurants nationwide, will stand in line to win a R25,000 cash prize. Looking back 25 years, independent retailers and wholesalers are offering additional retro-style prizes to customers, including fedora hats and ottomans fitted out with speakers and an MP3 player. Selected clubs around the country will also be holding birthday party celebrations.

For more information, go to www.amarula.com.