Managing product data information

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There is an increasing awareness that it is vital that retailers and brand manufacturers provide information that is consistent, timely, pertinent and personalised in order to capture and retain the customer's attention and respond to customer demands, by creating direct sales channels.

In order to present information that is accurate and easy to understand, you need a Product Information Management (PIM) solution that will propel your company forward and give you the competitive advantage.

You need to be aware of the changing customer expectations and purchasing behaviours. We face an age of omni-channel retailing where the customer obtains his information via the internet on his smart phone, tablet or PC. Customers are also bombarded with email marketing, telephone marketers, pamphlets and television advertising.

In order to be commercially viable, PIM solutions must address product information at every channel to ensure commerce relevancy.

As the customers go from one channel to the other, the experience needs to be seamless; hence the importance of your information being consistent, timely, pertinent and personalised. A comprehensive PIM solution needs to become a top priority in your current business in order to prevent customers from going elsewhere.

There is no doubt that implementing a PIM solution will increase your customer satisfaction and in turn improve your business profitability. Managing your product data is the first step in making sure that your product information is circulated to all relevant channels.