Howard Audio swings into action with First Choice

This was right up Adam Howard’s alley as he is the founder and musical director of the Johannesburg Big Band. The commercial was shot at the actual Woodlands Dairy in a bucolic setting where life is “all good”. The jazzy, feel-good track was created to reflect the brand positioning statement. Adam worked on lyrics with Creative Director Ross Ventress to paint an aural picture of the mood. Tim Moloi brought the song to life with his inimitable vocals stylings.

Watch the ad below.