Realm Digital wins iCMG Architectural award for Exclus1ves.co.za project

CEO Wesley Lynch will receive the award at a gala event held in India on Wednesday 27 July 2011, from host iCMG - an enterprise and IT architecture company with a presence in 23 countries.

Competition was fierce, Lynch reports, with an international field comprising Volvo, Vodafone and Intel, and an illustrious jury including the chief architect of the Bank of America.

Nevertheless, Digital.co.za/ Realm Digital will walk off with prizes including the Architecture Award trophy subscriptions to webinars, expert advice and skills benchmarking tests, US$700 in free tuition, free exposure and presentation slots at the awards ceremony in Bangalore, India.

The winning entry

Lynch says AVUSA (a leading South African group with retail brands including Exclusive Books) commissioned the development of a fully-functional e-commerce site in October 2010, as it sought to combat a rise in technology-enabled competition.

The need was for a single unified platform for all AVUSA's retail brands, starting with Exclusive Books. It had to leverage the existing brand equity of Exclusive Books and expand its brand perception into non-book product areas (CDs, DVDs, games, e-books and audio books).

Solid results

With the project's successful conclusion in May 2011, Exclusives now has a full range of products including books, CDs, DVDs, games, e-books and audio books.

Thanks to extensive systems integration, customers can collect online orders via retail outlets and Fanatics members can manage their portfolios and earn points online as well as offline.

Seven months in (May 2011), Exclus1ves had trebled its unique visitors per month, and grown site visits by a third.

A significant increase in Fanatics enrolment had further been witnessed. International traffic as a percentage of total visits showed a marked increase, and global sales increased substantially, as did online revenue. Non-book revenue grew to a substantial portion of online revenue, and continues to do so.

Finally, e-book sales have increased stratospherically since launch. "Exclusives launched its e-books division on 23 Sept 2010 with minimal fanfare," recalls Marius Greeff, former marketing and content manager. "Seven months later sales of e-books made up a healthy proportion of total sales, and we expect this to keep growing."

Milestones

Lynch says the project also racked up some noteworthy milestones:

• The first southern hemisphere implementation of e-book sales
• The first full-suite implementation of Microsoft Fast in Africa
• The first integration with multiple content aggregators in Africa

• One of the biggest product catalogues on the continent

"Awesome project, exciting prospects"
Exclus1ves has major plans for its continued online success, including ongoing social development.

"Working on a project of this scale has been truly awesome," comments Lynch. "And the future is even more exciting."