New ads bring humour, glamour, empathy to audiences

FNB builds on brand

According to FNB CMO Bernice Samuels, the weekend launch of its latest TV ad, which follows its 'Anthem' commercial and builds upon the brand positioning of 'How can we help you'.

With this commercial, the bank believes it has again made a unique statement, setting out its fundamental ethos of 'helpfulness', in an ad that has a touching and unexpected end.

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Samoa double filla

King Pie must have huge confidence in the Springbok team, as its ads follow the team's victories so swiftly - the latest is the beefy Samoa pie ready to be gobbled up by Bok supporters in NWC's print and viral campaign.

Move over Vanity Fair

In a nod to legendary fashion photographer, Annie Leibovitz' famous portrait shoots for Vanity Fair, Ogilvy Johannesburg celebrates M-Net's 25th birthday with a print and outdoor media campaign 'Forever Magic' with 24 M-Net 'star presenters' in glamorous poses - Vanity Fair style.

Among the main stars are Derek Watts, who has been with M-Net for 23 years, during which time he says he has met 'the most interesting, revolting and wonderful' people and Ashley Hayden who credits the channel - with whom she has been since its second birthday - with launching her long and illustrious TV career.

The shoot took place in Johannesburg's classic Old Park Station - the perfect stark backdrop to the beautiful designs that the celebs wore courtesy of some of South Africa's top designer.

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"Gathering all this talent together was quite a challenge," explains Robyn Bergman, creative director at Ogilvy Johannesburg. "We had people flying in from all over the world and the clothes delivered straight from the Cape Town Fashion Week runway. I imagine that this is probably as glamorous as some of our male stars have ever been! It was difficult to co-ordinate everyone's diaries and to choreograph the whole ensemble of stars and outfits, but everyone was so professional and looked so gorgeous that it made our job easy."

The following South African designers dressed the celebrities:

• Ashley Hayden - Marianne Fassler;
  
• Bongani Bingwa - Carducci cz;
  
• Brumilda Van Rensburg - Lunar;
  
• Coenie de Villiers - Blue Collar White Collar;
  
• Collin Moss - Naked Ape;
  
• Connie Ferguson - BIJI;
  
• Derek Watts - Own Suite;
  
• Dineo Moeketsi - Jagadi;
  
• Doreen Morris - Lunar;
  
• Eku Edewor - Tiaan Nagel;
  
• Elana Afrika - lunar;
  
• Hykie Berg - Fabiani;
  
• Ik Osakioduwa - Jagadi;
  
• Lungile Radu - Aphymol;
  
• Michelle Pienaar - Spiero Villioti;
  
• Nico Pannagi - Craig Port;
  
• ProVerb - Fabiani;
  
• Rolanda Marais - Leigh Shubert;
  
• Shaleen Surtie Richard - Gideo;
  
• Shona Ferguson - Fabiani;
  
• Sibahle Mtongana - Marianne Fassler;
  
• Siyabonga Ngwekazi - Ephymol;
  
• Tammy-Anne Fortuin - Rosenworths

Updated at 3pm on 4 October 2011.