The advertising campaign for Peugeot Rapide Service Centres features two print ads that emphasise the speediness of the service by showing women caught in the middle of their beauty routines.The first ad pictures a woman's foot with a coat of fresh nail polish in the process of drying after a pedicure, resting on a pedal complete with toe separators. The second sees a woman, whose face is covered in an exfoliating facemask, looking into the car's rear view mirror. Both use the pay off line 'Your car will be ready in an hour, will you?'
Agency, Saatchi & Saatchi Johannesburg, want to emphasise the service convenience because Peugeot Rapide Service Centres guarantee a no-bookings-necessary, one-hour service. The facility has complete teams of qualified technicians standing by exclusively to work on 'drive-in' cars.
'We came up with the concept of illustrating people who were killing time and were then caught out by the speediness of Peugeot Rapide Service. This straightforward yet effective execution brings home the promise of your Peugeot always being "ready to go long before you are" perfectly,' says Rajesh Ranchod, Creative Director for Saatchi & Saatchi.
