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Brand your weekend
The Full Picture have secured a further 26, 30-minute episodes on SABC 2 for Weekend Life & Leisure in 2005. Advertisers have the opportunity to become anchor sponsors.
The 26 episodes can also be split into a run of two 13 week series or shorter runs can be negotiated. The additional brand opportunities will entitle advertisers to participate in the conceptualization of their own show or insert, thus showcasing their brands in an informative, interactive way.
Weekend Life & Leisure is currently attracting AR's as high as 3.8 for LSM 7, 3.0 for LSM 8 and 2.8 for LSM 9.
The show has a great interactive SMS platform prizes are given away each week. Over 5000 SMS's are being sent per week - the data collected offers advertisers useful information for future marketing and research initiatives.
