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Ad campaign stresses importance of Pendoring Awards

28 May 2012

Ads24's 2012 campaign for the Pendoring Awards is designed to raise awareness of its Afrikaans titles amongst the advertising community, with its message, "Think in Afrikaans and your brand message will never get lost in translation. When you relate to the Afrikaans market in their own language you don't just reach them - you move them."

Ad campaign stresses importance of Pendoring Awards

Ads24 is a gold sponsor of this year's awards. "Pendoring provides a platform for acknowledging and rewarding Afrikaans creatives for their sterling work. The awards are a great opportunity to showcase this vibrant sector to the whole industry. As always, we are proud to be associated with Pendoring and look forward to seeing the winning entries unveiled," says Linda Gibson, CEO of Ads24.

Pendoring GM Franette Klerck adds that Pendoring is privileged to continue its unique partnership with Ads24 this year. "With its Think Afrikaans campaign, Ads24 plays a crucial role in conveying the importance and profitability of home language advertising to advertisers and advertising creatives. It is also in line with one of Pendoring's most important objectives - to stress and promote the importance of Afrikaans marketing messages to advertisers and creatives."