Main sponsor of Pendoring announced

André Beyers, Vodacom's executive manager: brand and advertising, explains the decision to sponsor: "Culture and language are synonymous. They form part of your development, individuality, behavioural patterns, perceptions and dreams. The development of long-term support of each language, and specifically Afrikaans, is of cardinal importance to future generations.

"Vodacom's sponsorship of Pendoring reconfirms our investment in Afrikaans as a language and a culture - also to advance original and innovative use of language in the advertising world. The pride and pleasure of using Afrikaans as a mother tongue is close to our heart. This is one of the reasons why Vodacom supports Afrikaans advertising to the value of millions of rands in general.

"As a Proudly South African supporter and company, Vodacom is also a proud sponsor of Pendoring. All the best to the finalists!"

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