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Wilene van Greunen
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Y&R Cape Town parts with Pernod Ricard
Y&R Cape Town resigned from long-standing client Pernod Ricard and its brands, this month.
Speaking of the agency's decision, Managing Director Gerrie Heyneke said," The split, while unfortunate, was necessary."
Y&R Cape Town's current client portfolio comprises Spur, Canal Walk, Jordan Shoes, CapeSpan, American Swiss, Caltex, Panarotti's and Weylandts. This year, the agency was appointed to handle the above-the-line campaign for UK premier designer furniture brand, Bo Concept.
