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Wilene van Greunen
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Premier Foods appoints O&M
Premier Foods recently appointed Ogilvy & Mather Rightford (O&M) as the advertising agency for Blue Ribbon, Iwisa, Snowflake, Impala and other leading brands in the stable.
O&M's experience of communicating with the FMCG target market includes Kentucky Fried Chicken, Joko, Castle and GlaxoSmithKline, among others.
O&M's contract with Premier Foods commenced in October 2003, and involves a 360 Degree brand building approach, including above the line advertising and promotions.
