Artificial Intelligence West Africa

Everlytic Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Everlytic 10 Jun 2026

Advertise your job vacancies

WPP has launched Hex, the company’s frontier studio built for the era of AI. The talent for Hex is sourced from WPP’s Creative Tech Apprenticeship programme (Source@ WPP

WPP launches Hex, the frontier studio built for the era of AI

Company news

More company news | Submit

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar The Kantar BrandZ Most Valuable Global Brands 2026

14 May 2026

Africa's constraints can be beautiful opportunities for growth

eatbigfish Africa's constraints can be beautiful opportunities for growth

21 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

6 Nov 2025

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

eatbigfish Playing it safe is killing your brand

18 Aug 2025

More news

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

Danette Breitenbach 5 Jun 2026

Source:

With generative AI surging, Africa’s agile creators narrow Hollywood’s gap

Garon Campbell 26 May 2026

Source:

#AfricaMonth: The Case for Africanising AI in public relations

Phozisa Mkele 20 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

14 Apr 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

The Gerety Awards full global executive jury for its 2026 edition has been announced (Image source @The All Industry Club )

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

Sven Huberts (left) has been appointed LePub global president, with (right) Bruno Bertelli, CEO and CCO, LePub Worldwide (Image supplied)

Sven Huberts’ appointed LePub global president

19 Feb 2026

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

CES, an eclectic mix of conceptual dreams and consumer-ready tech that shows where the world might be heading (Source: © Zamani Sahudi )

#BizTrends2026 | CES 2026: 8 shifts opening new ideas, experience and growth

27 Jan 2026

WPP launches world’s largest content production powerhouse

23 Jan 2026

Salesforce CEO calls for AI regulation following “suicide coaches” deaths

22 Jan 2026

US tech brands dominate Brand Finance’s 2026 Global 500

22 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Global information resource Wikipedia celebrates 25 years

16 Jan 2026

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

Burson: The value of reputation reveals a $7tr global economy

14 Jan 2026

Meta’s Manus acquisition: A strategic play for advanced AI agents

7 Jan 2026

AI to unlock new possibilities in imaginative storytelling

5 Jan 2026

Omnicom's restructure: Who's in and who's out

3 Dec 2025

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

How to stop being invisible to AI assistants

12 Nov 2025

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Let's do Biz