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SOUTH AFRICA

#AfricaMonth: Encouraging female African business leaders from the other side of the world

US-based real estate entrepreneur Rokelle Sun's philanthropic mission is to encourage young girls to pursue careers and success in the underrepresented fields, particularly in Africa, where she spent part of her childhood. She explains this, as well as her love of new experiences like aerophotography, and some of the highs and lows of her earlier career as a multilingual broadcast journalist...

By Leigh Andrews 15 hours ago

SOUTH AFRICA

#OneShow2019: Pete Khoury's integrated, experiential and immersive judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Pete Khoury shares his experiences as a juror on this year's One Show integrated, experiential and immersive panels...

By Leigh Andrews 29 Apr 2019

SOUTH AFRICA

Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 18 Apr 2019

RWANDA

#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

By Louise Marsland 1 Mar 2019

SOUTH AFRICA

Brave previews new advertising model, rewarding users for watching online ads

#NEWSWATCH: Blockchain-based ad blocking web browser Brave is previewing a new advertising model (called Brave Ads) that rewards its users for watching "privacy-respecting" ads...

16 Jan 2019

SOUTH AFRICA

Google brings Home Alone back to life with new ad

Google has released an ad for its Google Assistant titled Home Alone Again, featuring the original star of the classic Christmas movie Home Alone...

By Shereesa Moodley 24 Dec 2018

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

NAMIBIA

The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

SOUTH AFRICA

Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

UNITED STATES

4 tips for a successful online marketing strategy

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

SOUTH AFRICA

#OneShow2018: Mobile finalists revealed!

Finalists in the 'mobile' category have been revealed for One Show 2018, with three SA agencies and 1 African entry, featuring a South African production company, making the grade...

13 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

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