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UNITED STATES

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7 strategies to grow your business using YouTube

YouTube is a great platform to share your expertise in a wide range of topics. Since the creation of this video sharing platform, it has grown to become the second biggest search engine in the world, surpassed only by Google, its owner...

By Ron Stefanski 28 Aug 2020

UNITED STATES

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Is grassroots marketing still effective?

Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...

By Ron Stefanski 6 Aug 2020

SOUTH AFRICA

#StartupStory: How Simulpass app is resetting expectations for digital privacy
#StartupStory: How Simulpass app is resetting expectations for digital privacy

CEO of Simulpass, Michael Kramer explains how he's working on resetting expectations for digital privacy through this new app...

By Juanita Pienaar 3 Jul 2020

SOUTH AFRICA

#Bookmarks2020: Shining, shimmering and splendid
#Bookmarks2020: Shining, shimmering and splendid

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

By Jessica Tennant 20 Mar 2020

UNITED STATES

#AWE2019: Highlights from Day 3
#AWE2019: Highlights from Day 3

The Augmented World Expo recently took place in Silicon Valley, USA. Here, Johan Walters shares highlights from Day 3...

By Johan Walters 3 Jun 2019

RWANDA

Zipline drone distribution centre, Rwanda.
#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

By Louise Burgers 1 Mar 2019

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

NAMIBIA

The internet thinks this Namibian teen is Regina George from Mean Girls
The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

UNITED STATES

4 tips for a successful online marketing strategy
4 tips for a successful online marketing strategy

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

SOUTH AFRICA

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

GLOBAL

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

GLOBAL

Cognifide reports on the Adobe US Summit 2017 in Vegas
Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas...

By Jay Smith 21 Apr 2017

SOUTH AFRICA

Werner Vogels
How to adopt a digital innovation mindset

Companies that understand that fast-paced innovation is the key to long-term growth can take on even the largest enterprises who are slow to adapt to the fast-moving digital reality...

By Werner Vogels 5 Apr 2017

SOUTH AFRICA

Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks...

By Farren Roper 27 Sep 2016

UNITED STATES

Hicks Crawford
ConnectPal, others offer new content monetisation strategies

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content...

By Hicks Crawford 21 Apr 2016

UNITED STATES

50% of US workers at risk of losing jobs to automation
50% of US workers at risk of losing jobs to automation

The United States has a labour force of approximately 158 million people. Young and old, educated and unskilled labor, this gargantuan number only represents a tiny fraction of the 3 billion strong global labor force...

By Hicks Crawford 14 Feb 2016

UNITED STATES

Hicks Crawford
Five ways to improve teambuilding among virtual employees

The workplace no longer exclusively means a space where everyone comes together five days a week, and sits at assigned desks or reports to their offices...

By Hicks Crawford 12 Feb 2016

UNITED STATES

Hicks Crawford
Five creative ways to cross-promoting monetize big data

Consumers are becoming smarter than ever. Instant research and information can be retrieved using their smartphone, table or computer...

By Hicks Crawford 27 Jan 2016

UNITED STATES

Hicks Crawford
Hadoop: The funny name for serious big data

What used to require massive server farms and an army of IT experts is now being scaled into increasingly efficient systems to help businesses and organisations operate more effectively...

By Hicks Crawford 20 Jan 2016

UNITED STATES

Could biometrics help businesses interact with each other more smoothly?
Could biometrics help businesses interact with each other more smoothly?

If you're a fan of science fiction movies, you've almost certainly seen fascinating scenes of lead characters gaining access to top-secret locations thanks to iris scans or fingerprint readings...

By James White 1 Oct 2015

UNITED STATES

Best small business services for 2015
Best small business services for 2015

Thinking of starting a small business now? It's not too late neither is it too early, all you need is the right idea. You don't need to be a bank before you can start your own business; you need the drive and the obsession...

By Boris Dzhingarov 17 Jul 2015

UNITED STATES

What, how and why you need Android for sustainable business growth?
What, how and why you need Android for sustainable business growth?

Fortunes of Android mobile OS have never looked back since its introduction in Sept 2008; instead it has witnessed tremendous growth...

By Chirag Shivalker 30 Jun 2015

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