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Personal branding in the digital economy Louise Marsland kicks things off by chatting to this week's NewsMaker, Koo Govender. She's the new CEO of the Dentsu Aegis Network in South Africa, tasked with building the network's position in the South African market. Govender lists the digital economy as the biggest trend to note in the industry, with consumers more connected, through a range of devices, than ever before. That's fitting as we've just kicked off our digital-focused commerce month coverage. I interviewed Wendy van Schalkwyk, CEO of MI-Ashanti International, about the need for CEOs and the rest of the C-suite to play digital catch-up in order to keep their businesses on trend. Farren Roper adds that now's the time for marketers to establish their professional brand. He says: "It seems almost ironic that people who are so adept with the nuts and bolts of brand building would take so little time to apply the same principles to their own professional career development." It's about more than just working on your online profile... That's all the business inspiration you need to get the second quarter of 2016 off to a successful start. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
Louise Marsland The new CEO of the Dentsu Aegis Network in South Africa, Koo Govender, is tasked with building the Dentsu Aegis Network's position in the South African market... Read | Leigh Andrews As we enter a new era of digital business, CEOs need to leapfrog themselves before they can leapfrog their organisations into the 21st century. Here's how you can do so through hard work, self-reflection, untraining, retraining and reprogramming... Read | Farren Roper Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..." Read |
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|  | Leigh Andrews Earlier this year, John Beale launched marketing arena consultancy, Eight Thinking. Here, he tells us what led to its inception and talks us through the brand management implications of the programmatic, automation and digital revolution... read | |  | Bizcommunity's own brand story wraps up #BrandManagerMonth with Terry Levin sharing insight into her brand objectives for the year as well as how a few of her favourite brands have realised the importance of differentiation from parity products... read | |
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 | On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Adrian Bush and Rian Bornman... read | | |
Winnifred Knight, Issued by Mortimer Harvey | | Chloe Holenstein, Issued by National Positions South Africa | |
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 | Quinton Jones Much like the gamer playing the latest in the Call of Duty franchise, marketers today are able to change between weapons, moving from shotgun to sniper capabilities with ease... read | |  | Damon Stapleton Many years ago there was a small stand-up comedy club called Cool Runnings in Melville, a suburb of Johannesburg. It was like a tiny, sweaty cave where almost every comic worth his or her salt would do a set... read | |  | Leigh Andrews "We have always talked about the need to create work that works for our clients' business," says Gau Narayanan, regional director for BBDO Africa. As BBDO was again named the best agency network in the global 2016 WARC 100 rankings, their work clearly does the trick... read | | | | Issued by FCB Africa | |
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 | The 'The Bobs - Best of Online Activism' competition, run by Deutsche Welle since 2004, honours people whose exemplary work contributes to improving online freedom of expression and civil society on the Internet... read | | Issued by Seven Colors Communications | | Issued by Continental Outdoor | | |
 | Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years. Some 400 hours of video are uploaded to YouTube every minute... read | |  | Andre Steenekamp Just five years ago, the worlds of digital commerce and real-world customer service were separated by a massive chasm... read | |  | Leigh Andrews Superbalist was the largest winner for a single brand at this year's IAB Bookmark Awards, more impressively working without a digital agency. Luke Jedeikin, Superbalist's co-founder and managing director tells us about the passion and brand belief behind these wins... read | | Issued by Rogerwilco | | |
 | Following on its inaugural South African event in Johannesburg last year, Google South Africa hosted the first Cape Town YouTube creators' event... read | | Issued by Topco Media | | Issued by Topco Media | | |
 | Andy Walker The AP Stylebook - an influential media style guide that shaped online writing styles the world over - has announced on Twitter that it will no longer refer to the internet as a proper noun, using a lower case I instead... read | | | | |
 | Two more TygerBurger titles for the northern suburbs of Cape Town were announced today, 1 April, which will increase WP Media's distribution of these local titles... read | | |
 | According to a 2013 Posterscope US study, adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%... read | | |
 | The Prism Awards, taking place on 17 April, have announced this year's judging panel, which comprises a diverse mix of experts in communication, advertising, corporate affairs, public relations, brand strategy and media... read | |  | Leigh Andrews This week, we find out what's really going on behind the selfie with Jordan Rittenberry, newly appointed managing director of Edelman South Africa... read | | |
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 | NEWSWATCH: The long-awaited BRICS nations' media deal is finally in the works, with a fully-fledged BRICS TV channel on the cards from South Africa and India... read | | |  | A guinea pig with its own live Periscope feed that helped students decide whether to relax or focus on their finals? "It's an incredibly simple idea, but also inventive and funny." That's what made this entry a delight for this One Show judge to watch... read | |  | "It's based on an insight of not just how people use the platform but also brought itself to life in a really interesting, and strategically smart way. I love the fact that it couldn't exist without Pinterest." That's what made this entry a delight for this One Show judge to watch... read | |  | NEWSWATCH: Harsh accusations of industry sexism and hypocrisy are keeping the global ad industry on their toes, with voyeurism and mudslinging at an all-time high... read | |  | The social media, mobile, UX/UI and interactive finalists for the 43rd Annual One Show Awards have been announced. There are finalists from 34 countries... read | | Naseem Javed | | | More International | |
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| - Voiceland appoints a creative director - more info
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|  | Professional senior advertising sales executive. Read more >> |
 | A leading media agency is looking for a digital sales manager to lead online advertising revenue initiatives for their various platforms including LinkedIn, Vodacom and BBM. Read more >> |
 | Award winning digital agency looking for a recently graduated digital designer to join our fast growing digital communications agency in Johannesburg to work on some of SA's top brands. Read more >> |
 | Content manager for all locally produced content, liaising with photographers and cinematographers, editing content, researching specific topics for shoots and production of shoots. Managing in-house editors, retouchers and keyworders. Read more >> |
| Greatstock, a leading content solutions provider, is looking for a driven business development manager to effectively manage and grow existing accounts as well as bring in new business. Read more >> |
 | Firewater is looking for the greatest thing since the meme. We need a chess opponent for our developers who loves the world of social media and SEO, content and controversy. Read more >> |
Small to medium award winning advertising agency is looking for a passionate and driven junior/mid graphic designer with a minimum of three years' experience in design and conception creation. Read more >>Mid to senior graphic designer with a minimum of five years' experience to join our brand and creative design agency based in the Northern Suburbs of Cape Town. Read more >>We are looking for a full time web designer to join our team. Your particular wizardry will be digital design, with a solid understanding of Photoshop and WordPress. Do it. Read more >>Exhibition project coordinator required within our well-established national exhibition services company. To apply, please email your CV to tania@jhg.co.za or contact 0219197635 for information. Read more >>
| | |  Whether you call "following your heart" a gut feeling, a hunch or intuition, some things you just know. It's time to align your actions with your instincts. Read more >>Writing to pictureInstitute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg | | Creative writingProvox Centre for Public Relations & Communication - 7 Apr 2016 to 8 Apr 2016, Ferndale, Randburg Three scenesMegadvision - 8 Apr 2016 to 10 Apr 2016, Gauteng | | |
| Sponsorship Proposal - SAFA Rock'A'Fellas Football Club Under 16 Tournament[Sponsorship] To Management,
Firstly let me take this opportunity to introduce myself, I am the P.R.O of the Rock'a'fellas Football club affiliated to SAFA (South African football association) and as an registered NPO we are reaching out directly to you in terms of funding and non-funded towards our second SAFA under 16 tournament for 2016.
Should you be in a position to donate any goods as per attach (any kind of donation will be appreciated) towards our club for 2016 or help with any fund raising events, you will be given the opportunity to advertise your business at the event or even during our sports season.
Our club testimonial, NPO certificate , tournament proposal for 2016 and club account details will be submitted on request.
Once again thank you and we hope you will consider contributing and hope it will materialise in the near future which will surely stable our relationship for many and many more years to come.
Thank you,
Amen Praise The Lord. |
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| William Arthur Ward "Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings." Dr. Albert Szent-Gyorgyi "Discovery is seeing what everybody else has seen, and thinking what nobody else has thought." Ayn Rand "A creative man is motivated by the desire to achieve, not by the desire to beat others." Mahatma Gandhi "Live as if you were to die tomorrow. Learn as if you were to live forever." Robin Williams "No matter what people tell you, words and ideas can change the world." |
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| Shopfitting Depot has opened a press office on Bizcommunity.com! Shopfitting Depot is redefining the possibilities of retail fixturing in South Africa. Our modern and widely equipped showroom in Northgate Estate is presenting interior and specialty retail designers with a brand new opportunity. Persona Staff has opened a recruiter listing on Bizcommunity.com! PERSONA is committed to delivering the best service to our clients and candidates. PERSONA commits to adhere to industry standards and policies.  Twitter |
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