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Marketing & Media South Africa

Let the creativity begin...

Today marks the beginning of Loeries Creativity Week Cape Town, and judging has begun to reveal the finalists up for awards at the ceremony this weekend.

The week is filled with events with the Loeries Exhibition, a creative sponsorship workshop, the DStv Seminar of Creativity followed by the awards ceremony and some hip and happening parties at Fiction, Shimmy Beach Club and more.

The Loeries also organise the Creative Future Scholarship, giving students from disadvantaged backgrounds a chance to study at a top institution. The recipient of the scholarship will be announced during the awards.

Meanwhile in today's newsletter, Louise Marsland looks at the meme that took a bite out of Apple, specifically #ScarfGuy. Our reporter takes us through the evolution of the Loeries, and how today it is an open market where brands and creativity meet.

Lastly, Chris Moerdyk takes a look into the massive shifts in the marketing landscape good for business.

P.S. Don't forget to enter our #myofficeinafrica competition on Instagram.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town... (video)

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Biz Takeouts
[Biz Takeouts Podcast] 105: The 2014 DMASA Assegai - Integrated Marketing Awards
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vikesh Roopchand, Chairman of the DMASA about the Assegai Awards... [twitterfall] read more>>
Loeries Creative Week Cape Town
Loeries Creative Week Cape Town - Let the judging begin

Issued by The Loeries

The day has at last arrived - judging at the 36th Annual Loeries started this morning. Brands and agencies who are waiting in anticipation will finally know if they're in the running to get an elusive Loerie in the hand... read more>>
The Loeries - where brands and creativity meet

Staff Reporter

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands... read more>>
Loeries Exhibition arrives at Cinemark, Cape Town
The Loeries Creativity Q&A: Insights from Facebook Creative Head, Rob Newlan - London

Issued by The Loeries

Marketing
Massive shifts in marketing landscape good for business

Chris Moerdyk

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms... read more>>
[NewsMaker] James Burton

Louise Marsland

James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project... read more>>
Multichannel campaigns work

Elton Ollerhead

Implementing data-driven marketing

Lauretta Ngakane

The new ingredient to the marketing mix is also its most important

Elodie Burls

Advertising
ididthatad announces Loeries Prediction Panel
The official ididthatad.com Loeries Prediction Panel, will be putting their fortune-telling abilities to the ultimate test by forecasting this year's Big Bird Winners... read more>>
Advertising is about getting the traffic-demographic equation right...are you?

Veruschka Khan

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)... read more>>
IAB objects to Department of Health's attempt to limit commercial speech
In advertising, great work is not enough to succeed

Kevin Lourens, Issued by NATIVE VML

Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services

Issued by Mortimer Harvey

Announcement on MetropolitanRepublic Cape Town branch

Issued by MetropolitanRepublic

What is creativity without strategy?

Issued by Powerhouse Advertising

Branding
The meme that took a bite out of Apple

Louise Marsland

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'... read more>>
CRM
Customisation - for the big boys it's the best thing since sliced bread

Mbongeleni Hlomuka

Why should I be stuck with what the chef decided...? I can't wait to build my own burger on home ground... read more>>
Effective Intelligence announces personalised engagement platform
CSI
CSR programmes... marketing gimmick or marketing gold?

John Harvey

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked... read more>>
Big Walk for Cancer aims for Guinness Record!

Issued by Algoa FM

Design
Towards a brighter future for Africa: Design can make the difference

Issued by SABS Design Institute

Digital
Cloud and Big Data drive AfricaCom 2014
AfricaCom 2014, being held on 11-13 November 2014 at the CTICC, has two key streams on its agenda - 'Cloud' and 'Big Data'... read more>>
Coffee and AR change the face of retail marketing

Issued by Digital Narrative

The SpaceStation and 24.com cooks online with the Ultimate Braai Master

Issued by The SpaceStation

Career moves - an employee's perspective

Ernst Lass, Issued by NATIVE VML

Heavy Chef to host Luke Townsin - Twitter's Head Of Brand Strategy (Multinational EMEA) - Book now!

Issued by World Wide Creative

UX and good digital design

Nick Durrant, Issued by Bluegrass Digital

Gorilla joins SAB's Gold Circle

Issued by Gorilla

Using digital innovation to upscale Africa

Roddy Chakaipa, Issued by Amorphous

Direct Marketing
TBWA\Hunt\Lascaris Cape Town invites change via PocketMedia

Issued by PocketMedia

Education & Training
Making the MOST of education in the media industry
One of the pertinent issues in the media industry is the quality of media education. To address this Wag the Dog Publishers included two questions in its sixth annual MOST Awards survey... read more>>
Creative industries are key to opening new jobs for SA youth
Africa's top business school addresses SA skills shortage with new course

Issued by UCT Graduate School of Business

Events & Conferencing
SA Business Conference to focus on design thinking
The annual UCT GSB Conference on 'Business of Social and Environmental Innovation', being held on 23-24 October 2014, will focus on design thinking... read more>>
Entry date for Assegai Awards extended
Learning from Cannes Lions breakfast features SA judges
Exhibitions
Say no to divorce by preparing to live happily ever after, after the fairy tale wedding!

Issued by Universal Church of the Kingdom of God

Cape HOMEMAKERS Expo a roaring success

Issued by HOMEMAKERS

Women grow their influence in the exhibition industry

Issued by the Coca-Cola dome

Magazines
Doman takes over Popular Mechanics
Seasoned journalist and current deputy editor, Anthony Doman, will pick up the editorial reins at Popular Mechanics on 1 October with the retirement of founding editor, Alan Duggan... read more>>
Why magazines?

Clive Vanderwagen

As far back as 1928, as radio was sweeping the world, media pundits were predicting the death of print and, with it, the demise of serious reporting... read more>>
Media
The value of sport goes beyond the pitch

Issued by Olé! Media Group

Mobile
Mobile banking ... what's next?

Dawie Botes

During this last decade or so with mobile banking, we've seen a major shift in focus with regards to how banking customers interact with their banks... read more>>
Facebook reaches a landmark 100-million users in Africa through mobile

Staff Reporter

Thanks to mobile connectivity, half of Africa's 200-million internet users were accessing Facebook on a monthly basis in June 2014... read more>>
Pond's takes bronze at inaugural SA Smarties

Issued by Gorilla

The Standard Bank MMA Smarties Awards announces winners

Issued by Mobile Marketing Association

Private Property launches an Android app

Issued by Private Property

Apple's first phablet to play catch-up in a challenging market

Issued by TNS South Africa

OOH
Reinventing out of home

Danette Breitenbach

Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks... read more>>
The Marketing Kraal supports National Electricity Safety Week

Issued by The Marketing Kraal

PR & Communications
[ICONS of South Africa - season 2] Herman Mashaba
'I decided I must go into business because I realised that I must do something with this precious life that I have only got one chance to live.' - Herman Mashaba... (video) read more>>
Back to basics - how can you enter the PR industry?

Zimaseka Njomi

I found myself somewhat puzzled by a question posed to me by a young graduate recently. She sent me an e-mail, and told me she admires me. Wow. Really? Why? read more>>
Production
Picture Tree's Steytler brings Afro-futuristic vision to Core Cider commercial

Issued by Picture Tree

Technically speaking, Global Access facilities just got HD to the max

Issued by Global Access

Research
Investing for impact has rapidly expanded into the mainstream

Issued by UCT Graduate School of Business

Navigating the Matrix of real growth opportunities

Issued by TNS South Africa

Five critical factors to consider when expanding into Africa

Issued by Knowledge Resources

Retail
Mediacore recognises a decade of communication

Henry Baldish, Issued by Mediacore

TV
Launch of VIDI, first South African online streaming service
Times Media Group (TMG), has launched VIDI, South Africa's first online streaming service to offer both a monthly subscription option and/or an instant rental option across one platform... read more>>
International
OMMA finalists announced
NEW YORK CITY, US: On 1 October MediaPost will honour great online advertising campaigns, websites and executions at the OMMA Awards Dinner & Cocktail Party in New York City. read more>>
Apple launches iWatch and new iPhone 6 as predicted
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click to enlarge
Twitter adds 'buy buttons' to adverts
SAN FRANCISCO, USA: Twitter has begun testing 'buy buttons' that let people make purchases directly from marketing posts fired off at the globally popular one-to-many messaging service. read more>>
Buyers bite big at larger Apple iPhones
Lights, camera, ACTION: How to launch a TV channel successfully

Doron Revivi

Details of Apple's iWatch and iPhone 6
Best customer service: The world's top 10 countries

Alex Hillsberg

More International
Government
State says it will create 6m jobs in five years

More Matshediso

Pretoria - Six million job opportunities are expected to be created through Phase 3 of the Expanded Public Works Programme (EPWP) by 2019, claims the Department of Public Works. read more>>
Right2Know Campaign releases its 2014 'Secret State of the Nation' report
What is telling is that the compilation of the report itself has been hampered by secrecy... information that would help inform a public debate on various issues, remains secret. read more>>
Shackles of unemployment may be broken through partnerships
Deputy President Cyril Ramaphosa says the country needs to break the shackles of economic exclusion so young people can get jobs. read more>>
SA, Belarus build bilateral ties
SA and China to improve employment services
SABC: Did Tshabalala lie about her qualifications?
Governments benefit from big data
More Government news
Lifestyle
Gut-busting gags at Nando's Mass Hysteria

Sindy Peters

If you don't have plans this weekend... actually, even if you do, scrap them, and make your way to the Artscape Opera House for the Nando's Mass Hysteria Comedy Parliament. read more>>
Healthy gain in vehicle exports

Henrie Geyser: motoring editor

New accounts
  • Lew Geffen Sotheby's International Realty partners with Clockwork Media - more info
  • Fast Power Sports extends Gazebo World branding sponsorship - more info
  • SV Agency engages in a Pop Bottles venture - more info
  • Urban Espresso signs on Green Robot Design - more info
  • Urban Espresso signs Halo Advertising as client - more info
  • Game appoints DigitLab as lead digital agency - more info

More accounts  Submit a New account
People on the move
  • New Wave Outdoor Media appoints new personnel - more info
  • Joel Rao joins Clicks2Customers in Kenya - more info
  • Tribeca continues to expand on the back of new client wins - more info
  • Africa at Alcatel One Touch appoints senior area marketing manager - more info

More people  Submit a Person
Jobs offered
Channel Manager - Cape Town, Johannesburg
Primedia OnlineThe channel manager will be responsible for working closely with the publishers and sales team to maximise advertising revenue across the premium channels and sites in the DOL network. Read more >>


PR Account Manager - Johannesburg
Experienced, enthusiastic and digitally savvy PR Account Manager with excellent digital PR agency experience to join our highly professional, fast growing digital communications agency, based in Johannesburg. Read more >>


Social Media Community Manager - Johannesburg
Do you have a passion for social media? Do you have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Read more >>


Mid-Senior Copywriter - Johannesburg
Rogue Brand AgencyRogue is looking for an experienced mid-senior copywriter to join our team. He/she will continuously generate compelling copy and concepts for an array of clients. Read more >>

Graphic Designer - Johannesburg
Three month graphic design contract position available immediately from 15 Sept to 15 Dec. Designing three issues of a print magazine. Read more >>

Online Sales and Business Development Manager - Johannesburg
Young digital sales ninja wanted to successfully take the disrespectful, yet widely respected and multi-award winning ZANEWS brand into the cut-throat premium digital marketplace. Read more >>

Account Executive - Cape Town
Scan Display's Cape Town office has an opportunity for a vibrant go-getter with high energy levels. Experience in the agency, exhibition or eventing environment is essential. Read more >>

Office Manager/Personal Assistant - Cape Town
PR agency in Cape Town looking for a crackerjack office manager/personal assistant to support our busy owner and hard working team to keep our office running smoothly. Read more >>

Telesales - Johannesburg
Student Brands, a youth marketing and communicating company is looking for a dedicated, talented, proactive and extroverted person, to do cold calling and book appointments for sales team. Read more >>

Junior/Midweight Designer - Johannesburg
Join the awesome design team at Blue Apple in Parkhurst as a junior/midweight to work on BTL material and publications. CS5 a must. Read more >>

Senior Copywriter - Retail - Johannesburg
Copy head - senior conceptual retail copywriter for position in ad. agency as copy head. Sal R55,000 p.m. Fabulous opportunity to shine at TV, radio, print. 10 years exp. Read more >>

Communication Officer - Cape Town
Western Cape Government currently seeks to appoint a suitably qualified and experienced communication officer (senior graphic designer: desktop publishing), (Ref. DOTP 110/2014). Applications close: 22 September 2014 Read more >>

Assistant Director - Graphic Design - Cape Town
Western Cape Government currently seeks to appoint a suitably qualified and experienced assistant director: graphic design (Ref. DOTP 88/2014). Applications close: 22 September 2014 Read more >>

Editor - Johannesburg
ITWeb Africa is looking for an editor with proven experience in an online environment, excellent judgement on story selection and proven management skills. Read more >>

National Sales Manager - Durban
National sales manager required. Will be responsible for creating and delivering a sales strategy, developing future growth, providing vision, direction and leadership in the sales department Read more >>

PPC Campaign Manager - Johannesburg
Gullan&Gullan is looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >>

Art Director - Johannesburg
Brilliant opportunity for a TTL art director with a hot ATL portfolio and great BTL skills. Read more >>

Account Manager - Johannesburg
Group Africa Marketing's sponsorship agency EXP is looking for an Account manager. Good experience, able to multi-task, likes variety - join an exciting team! Read more >>

Office Administrator/Coordinator/Girl Friday - Johannesburg
Rocket Creative Design and Display is looking for an exuberant young all-rounder to add support to their office team. Read more >>

Graphic Designer - Cape Town
Performance Brands are looking for a dynamic, creative and passionate graphic designer to join the Capestorm marketing team. A love for the outdoors with a fun loving attitude a must! Read more >>

PPC/SEM Ninja - Countrywide
Are you a Google AdWords ninja who has mastered the art and science of complex PPC campaign management? Are you looking for the best PPC job on the planet? Read more >>

Sales Manager - Gymnasium - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced sales manager: gymnasium (Ref. SPI/321/0914). Applications close: 29 September 2014 Read more >>



New events to diarise
Adobe Creative Cloud boot camp - 10 Oct 2014 Johannesburg
Attend a full day, in-depth on Adobe's Creative Cloud 2014 software features and massive creative potential. Presented by industry professionals; Mike Lanesman, Nicholas Nesbitt and Vernon Joyce. Read more >>


Social Selling Seminar: attract new clients online
LinkedIncome - 25 Sep 2014 Johannesburg

Freelance breakfast
The Common Room - 25 Sep 2014 Johannesburg

The social media boot camp
Britefire - 29 Sep 2014 Cape Town

FutureTech 2014
Popular Mechanics - 10 Oct 2014 Cape Town

Thinksales Leadership Convention 2014
Thinksales Corporation - 22 Oct 2014 to 23 Oct 2014 Joahnnesburg

Developing Excellent PA Summit - 2014
ABN Global Events - 27 Oct 2014 to 31 Oct 2014 Dubai

ED Conference 2014
Creative Space Media - 27 Oct 2014 to 28 Oct 2014 Midrand

E-commerce marketing workshop
Blue Magnet Digital Academy - 29 Oct 2014 to 31 Oct 2014 Johannesburg

Winners Den: international business
cedric holdings - 28 Nov 2014 to 29 Nov 2014 Joburg

Upcoming events
Business to Business Marketing Conference - 17 Sep 2014 to 18 Sep 2014 Johannesburg
This event is specifically designed for B2B marketers and professionals - get the latest insights and tools to enhance your B2B brand and customer experience. Read more >>

DSTV Seminar of Creativity - 19 Sep 2014 Cape Town
The seminar is a fantastic opportunity for agencies and marketers to hear about the latest trends in brand communication. Read more >>


The Loerie Awards - 20 Sep 2014 to 21 Sep 2014 Cape Town
The awards ceremonies will be held on Saturday 20 September and Sunday 21 September, at the CTICC. Read more >>


Proofing and sub-editing basics
Institute for the Advancement of Journalism - 15 Sep 2014 to 16 Sep 2014 Johannesburg

Effective Presentation Skills
Provox Centre for Public Relations and Communicati - 15 Sep 2014 to 7 Nov 2014 Rustenburg,Limpopo,Middelburg,Cape Town,Randburg

Negotiation skills
UCT Professional Development Project - 15 Sep 2014 to 16 Sep 2014 Cape Town

People management skills for new managers
Alusani Skills & Training Network® - 15 Sep 2014 to 21 Oct 2014 Johannesburg,Durban

Quotes
Fernando Flores
"Great work is done by people who are not afraid to be great."
Alex Rodriguez
"Enjoy your sweat because hard work doesn't guarantee success, but without it you don't have a chance."
Julie Andrews
"Sometimes opportunities float right past your nose. Work hard, apply yourself, and be ready. When an opportunity comes you can grab it."
Maxim Gorky
"When work is a pleasure, life is a joy! When work is a duty, life is slavery."
Theodore Roosevelt
"When you play, play hard; when you work, don't play at all."

More quotes  Submit a Quote
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards
Picture Tree's Steytler brings Afro-futuristic vision to Core Cider commercial
The Reader for Bells by King James
The Street Store for The Haven by M&C Saatchi Abel
Big John for Chicken Licken by Net#work
21ICONS - Grace Masuku

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What Twitter analytics means for the murky world of social media influence http://t.co/PpA2MmqUvt #memeburn - Fri Aug 29
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