Marketing & Media South Africa weekly newsletter - 9 Jan 2012

Sawubona, 2012!

Hello, hello, hello and welcome to 2012! This is the future speaking!

I know there were a lot of readers out there who couldn't wait to see the back of 2011 and we're all desperately hoping for a bigger, better and brighter year this year... although what's been happening economically in Europe and America does cause some trepidation. Nevertheless, as that immortal line from Galaxy Quest goes, "Never give up, never surrender!"

So, we're kicking off the year here at Bizcommunity Marketing & Media South Africa with our annual Biz Trends Report Series and our first two sangomas are Chris Moerdyk and Louise Marsland.

There's a stack more of insightful and illuminating trends lined up for you over the next couple of weeks, and don't forget that we'll compile all the submissions into one pdf for ease of reading at the end of the series.

Enjoy!
Simone Puterman (@SimoneBiz)
Managing editor

PS To go backwards in time momentarily, Halo Advertising released this Agency 12 Days of Christmas audio gem, which unfortunately missed our last newsletter of 2012. Do yourself a favour and give it a listen.

Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.

[2012 trends] The year of exciting consolidation

[Chris Moerdyk: @chrismoerdyk] It would be singularly arrogant and just plain stupid of me to boast about the fact that nine of the 11 trends I predicted for 2011 were spot on. Quite simply because they were as predictable as the notion that Sundays are pretty much certain to be followed by Mondays [aha, Rebecca Black taught you something... - managing ed]. Read more >>

[2012 trends] No, the world hasn't ended yet

[Louise Marsland] If you're reading this, it means the world hasn't ended yet. Oh goody gumdrops! I prepared my annual industry predictions for 2012 in advance due to our print deadlines on AdVantage, so I'd be really pissed off if there was no one left to read them and I'd angsted over them for nothing. So here goes... Read more >>

Bernadette Homor AdMarula's new head of affiliates

AdMarula has appointed Bernadette Homor from Media Digital Agency, as its new head of affiliates. Homor has spent several years abroad where she held affiliate manager positions at Betfair, Expekt.com and Netrefer, before returning to South Africa in 2010. Read more >>

CMOs: Changing responsibilities make consultants more important

The increased responsibilities of 21st century marketing leaders are not only exceedingly complex, but carry far greater levels of accountability than ever before in an era of data digitisation. Moreover, today, they face a convergence of agency deliverables. For example, is the social media strategy executed by the PR agency, the digital agency, the media agency or the creative agency? It is difficult to manage and integrate all the specialists. Read more >>

MASA appeals for support in 'pending marketing industry crisis'

The board of the Marketing Association of South Africa (MASA) is advising its members, and other leaders in the marketing industry, of recent developments which it believes will have an impact on the sustainability of industry bodies critical to the marketing industry in South Africa, namely the ASA and SAARF. Read more >>

Time to own and hone the advertising industry

[Wayne Naidoo] We have long lamented the draining of the skills pool in the advertising industry. And many people have made good arguments as to why we are experiencing the 'juniorfication' of the industry and what we can do about this. However, I think that unless we are able to address this issue holistically, on an industry-wide basis, we risk a further spiral. Read more >>

'Axing' time for ASA?

Industry bodies are withdrawing levies and the CPA is putting added pressure on the industry... and the Advertising Standards Authority (ASA) is facing a funding crisis that could cripple its activities. Acts that are relevant to the ASA include, but are not restricted to: health, gambling,communciations, liquor, roads, and even lotteries. Read more >>

ASA produces guide to South Africa's regulatory framework on advertising

As there seems to be a lack of understanding of the Consumer Protection Act (CPA) and its impact on Advertising Standards Authority of South Africa (ASA) members, the ASA has produced a document detailing South Africa's regulatory framework on advertising. Read more >>

Building YOUR brand

[Jade Delphine Otten] Isn't it exciting to find a product or service that you have no doubt would become the next 'Chuck Norris' in the business arena? But isn't it also daunting to sit in front of your inbox three weeks later, sifting through nothing but junk and spam e-mails? The excitement seems to rub off so much quicker, doesn't it? Read more >>

Upgrade offer from Quark

As a special offer until 31 January 2012, Quark has announced that its current QuarkXPress customers can upgrade to QuarkXPress 9. The offer applies to all current and prior users on versions 3-7 for the standard upgrade price, which is typically applied to upgrades from version 8. Read more >>

News censorship never ends well for governments, says CNN exec

[Herman Manson: @marklives] Tony Maddox, the executive vice president and MD of CNN International, is responsible for CNN's international news and information portfolio. On a visit to South Africa in December 2011, Maddox shared with Bizcommunity.com his views on social media and 'citizen reporting,' the recently signed 'secrecy bill' and CNN's editorial operations in Africa. [video] Read more >>

Survey shows gloomy outlook for SA job seekers in 2012

The latest survey from workforce solution group Manpower paints a gloomy picture for job seekers in 2012. The Manpower Employment Outlook Survey, released on 13 December 2011, shows local employers are expecting the hiring pace to slow to its least optimistic level since the survey started in the fourth quarter of 2006. Read more >>

Printing summit focuses on enhancing print advertising value

BERLIN, GERMANY: The World Association of Newspapers and News Publishers' (WAN-IFRA) 3rd annual Printing Summit, to be held in Berlin, Germany, in March, aims to provide publishers and printers with fresh insight into the best uses of the latest technologies, and will also explore how creativity in print advertising can maximise revenues. Read more >>

Company news

Digital

Social media and the future of journalism - Digital Fire

The world of journalism has changed dramatically since social media became a daily way of communication in commerce and social alike. It overlapped and encompassed traditional media for a number of progressive and developmental reasons. This can mainly be attributed to several things. Read more >>

Sponsorship

MEGAPRO renews appointment to Free State Rugby Union - MEGAPRO Marketing

Following the announcement made on 29 November, Free State Rugby has reappointed MEGAPRO Marketing as the Union's commercial agent. The contract will run for a five-year period, commencing 1 January 2012. Read more >>

Accord is as smooth as Santa's sleigh

[Henrie Geyser: motoring editor] My Festive Season transport was a rather big Japanese sleigh which was spacious enough to accommodate a large Father Christmas and three equally portly assistant present distributors and comfortable enough to bring them all the way from the North Pole to Cape Town - AND it had enough luggage space for all the presents for an entire suburb. Read more >>

Vehicle accessories won't boost resale value

Business Live warns that people buying new cars should be careful not to put in expensive accessories in the hope that this will boost the selling price when it comes to getting rid of the vehicle because accessories do not increase the vehicle's market value. Read more >>

brandhouse Drive Dry is back with a new provocative campaign

Last year's provocative brandhouse Drive Dry campaign, which came to be known as "Papa wag vir jou", got South Africans talking and convinced many to not drink and drive. Buoyed by the reception, the *2nd largest premium alcohol beverage company in South Africa, brandhouse, has launched a new hard hitting campaign for the 2011/2012 festive season that will catch the attention of consumers, making them aware of the potential consequences of drinking and driving. Read more >>

Beware The Ides Of March

[Eugene Yiga] Strange things happen when a group of Hollywood hotshots star in a film; either you get something like Contagion, a movie so brilliant that even a bowl of peanuts sent shivers down your spine, or you get something like New Year's Eve, a movie so bad that it makes you wonder how so many agents could be so blind. Read more >>

KONGOS don't beat around the bush

[Sindy Peters] Air travelling this Summer? If yes, there's a chance you may find yourself sharing a plane ride with KONGOS - the Joburg-cum-London-cum-Phoenix rock band that's been the talk of the town of late. KONGOS are jet-setting around South Africa till early 2012; we stole their attention for 20 mins to find out, among other things, their plan of action should December 2012 herald the end of days! Read more >>

Nominees for MK Awards 2012 announced

The nominees for the MK Awards 2012 have just been announced. Viewers will vote to determine which of SA's hottest acts, which will be going head to head in 11 categories, will win. The finale will be held on 23 March, 2012, at The State Theatre, Pretoria. Read more >>

The scoop on Tintin

[Eugene Yiga] Watching ET changed my life. I was so inspired by the way that movie made me laugh and cry that I actually decided to become a director so that I could inspire other people too. Needless to say, Steven Spielberg has been my hero ever since. The man has such an amazing ability to take you on an adventure, so when I realised that he was directing the new Tintin movie, I couldn't wait to see what adventure he'd take us on this time. Read more >>

The shoe doesn't fit in Puss in Boots

[Eugene Yiga] Sequels are tough. Either the movies keep getting better (like Toy Story) or they keep getting worse (like Shrek). Puss in Boots seems to be DreamWorks Studios' attempt to kick some life into a dying franchise with a movie that's part prequel and part spin-off. Unfortunately, as was the case with Pirates of the Caribbean, building an entire story around a side character can only get you so far. Read more >>

Creative writing courses SA Writers' College - Countrywide, 9 January
Die tydskrifjoernalistieke kursus SA Writers' College - Countrywide, 9 January
Kick start meetings with an innovation boost Clarity Innovation - Cape Town, 10 January
Pensioners Tea Hirsch's Meadowdale - Edenvale, 11 January
Cinema Vietnam kaleidoscope publicity & events - Franschhoek, 12 January
Face{book Club} Abigail K - Claremont, Cape Town, 12 January
ANC centenery cocktail Gazzy Trading - Johannesburg, 13 January
Picnic concert with Les Javan and Riku Lätti Afrikaanse Taalmuseum and monument - Paarl, 14 January
Make 2012 your most creative year yet Mixed Media - Coaching Creative People - Cape Town, 16 January
B&B breakfast Hirsch's Meadowdale - Edenvale, 18 January

Sawubona, 2012!

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