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Marketing & MediaThe new job of experiential as the basket comes under pressure
Bonita Christie 20 Mar 2026



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Marketing & Media

Quoting Darryl Jacobson, managing director of car auction company Burchmores, Business Live says that people who put in expensive sound systems, special rims or fancy lights believe that this will boost the resale value but this is simply not the case. In fact, some accessories can sometimes affect the safety and performance of the vehicle, particularly when it comes to wheels and tyres or special after-market grilles for lights.
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