Bernadette Homor AdMarula's new head of affiliates

Homor has gained extensive experience in developing and structuring affiliate programs, managing partners and publisher relationships, technical software development and product integration, and media tracking and serving.

She will step into her new role on 9 January. Her main responsibilities will include managing the growth and acquisition of AdMarula's publisher network, forging relationships with key partners, and assisting affiliates with practical guidance to help improve their strategies and results.

"My experience should help build on the foundation that has been laid by the team so far, and contribute to AdMarula achieving the ambitious targets it has set out for the next few years. Having also been an affiliate myself, one of my priorities will be to provide mentoring and thereby empower our affiliate partners with knowledge and practical skills to grow their businesses," says Homor.

Affiliate marketing is a performance-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. As an industry it is growing in South Africa, as more and more merchants and publishers are realising the benefits of this model.