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MASA appeals for support in 'pending marketing industry crisis'
The board of the Marketing Association of South Africa (MASA) is advising its members, and other leaders in the marketing industry, of recent developments which it believes will have an impact on the sustainability of industry bodies critical to the marketing industry in South Africa, namely the ASA and SAARF.
Imagine if government took over the regulation of advertising? Imagine the cost if you had to take legal action over every competitor advertising dispute? Imagine if you had no media research data to plan media campaigns?
Too terrible to contemplate? MASA has appealed to its members and other leaders in the marketing industry in South Africa to read the attached letter concerning the Pending Marketing Industry Crisis. MASA wants your support.
