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Carling Black Label launches new 440ml bottle
Carling Black Label, one of South Africa's best-selling and most awarded beer, has won its 21st international award for taste. In celebration of this achievement, the brand unveiled its new 440ml Special Edition bottle in Gauteng.
The Carling Black Label 440ml Special Edition contains the same full-bodied, award-winning real beer taste, but now it's available in a truly rewarding bottle for those occasions that call for extra refreshment.
Berge Farrell, a leading packaging design agency in South Africa, developed Carling Black Label's new bottle. Its most prominent feature is the use of an embossed logo instead of an ordinary label.
Carling Black Label has enlisted the help of twenty "stand out men" to help promote the new 440ml Special Edition.
The 440ml Special Edition will initially only be available in Gauteng and KwaZulu Natal, with a national rollout on the cards for late 2012.
