"Fishaways is known for its Flippin' Good Fish," says copywriter Michelle Kreuiter. "So, who better to testify to that fact than their biggest fans - sharks?"
"With the holiday season being so cluttered with messages, we really needed to do something that was different," says Bernie da Silva, art director at Morrisjones, and different they did.
All over the centre, shoppers would stop and stare at the giant sharks swimming through the air - often following them to see where they were going.
