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Marketing & Media South Africa

All for accessible, inclusive creativity

This week we're all about enhancing your creativity.

First up, Pasqua Heard finds out how Umuzi, creative academy and agency based in Johannesburg, will be expanding to Cape Town this year as it continues its mission to make South Africa's creative industry more accessible and inclusive. MD Gilbert Pooley and creative director Odendaal Esterhuyse share how agencies can contribute to diversity in the industry and what it takes to be recruited by Umuzi.

Keeping things creative, M-Net's Local Entertainment representatives explain the power of writing good briefs and increasing collaboration with the agencies creating your powerful work in my Loeries Ranking feature.

Beverley Klein also gets to know this week's #Newsmaker: Siya Metane AKA Slikour and MD at SlikourOnLife. He explains his new venture – SlikourOnLife, part of OnLife Networks, which serves as, “a place for brands to have the power, where stories are told, and which creates inventory for clients to buy.”

Then, BrandsEye takes a deeper dive into how some creativity can be harmful with fake news is driving SA's political agendas, offering a word of caution against believing everything you see in the social media space. There's been a rise in the amount of fake profiles with just a letter or symbol difference from those of trustworthy sources, with many including the phrase “parody account” in their Twitter bios. Be careful out there.

We also have more of the latest #BizTrends2017 opinion and insights to spur you on this week.

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Umuzi to share its creativity with Cape Town
Umuzi to share its creativity with Cape Town
[Pasqua Heard] Continuing its mission to make South Africa's creative industry more accessible and inclusive, Umuzi, a creative academy and agency based in Johannesburg, will be expanding to Cape Town this year... read
How is fake news driving SA's political agendas?
How is fake news driving SA's political agendas?

On Friday 20 January 2017 the unwitting Twitter user may have been inclined to believe that respected South African journalists were suddenly squaring up against Finance Minister Pravin Gordhan... Read

Image courtesy Black River FC.
#LoeriesRankings with… M-Net

Leigh Andrews

I chatted to some of the top ranked creatives post-2016 Loeries Rankings celebrations. Here, some of M-Net's Local Entertainment representatives share their views… Read

#Newsmaker: Siya Metane - MD at SlikourOnLife
#Newsmaker: Siya Metane - MD at SlikourOnLife

Beverley Klein

Siya Metane, better known in the music industry as Slikour, is making waves with his new venture - SlikourOnLife, part of OnLife Networks... Read

BizTrends 2017
Joshin Raghubar
#BizTrends2017: Marketers need to create deeper and more meaningful databases

Joshin Raghubar

Customer engagement agency, iKineo sees three key trends emerging in 2017, according to Joshin Raghubar, executive chairman… read
#BizTrends2017: Connecting Africa in 2017
#BizTrends2017: Connecting Africa in 2017

Dawn Rowlands

With the steadfast development of digital transformation, technology allows for more data opportunities from the increasing connected consumer, says Dawn Rowlands, … read
More trends...
Marketing
SA's young creatives participate in Nike's Sock Dart Creative Hub
SA's young creatives participate in Nike's Sock Dart Creative Hub
A new creative challenge saw 18 young, creative professionals participating in Nike's recent Sock Dart Creative Hub experience in Braamfontein... read

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Advertising
Creative Circle Awards: October/November/December winners
Creative Circle Awards: October/November/December winners
The winners of the October/November/December Creative Circle Awards have been announced... read

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Digital
Kevin Bierman
Five top digital signage technology 'must-haves' for 2017

Kevin Bierman, Issued by Moving Tactics

Moving Tactics highlights five technology must-haves to keep in mind when discussing the creation of and operational efficiency of a digital signage system... read
Entrepreneurship
Collaborative initiative addresses business development and the unemployment crisis
Collaborative initiative addresses business development and the unemployment crisis

Issued by Zinto Activation Group

A number of businesses in the private sector and NGOs joined together to stage a business-readiness springboard and employment doorway, The Business Warm-Up, to confront head-on the economic challenges facing SA's youth... read
Events & Conferencing
National Film and Video Foundation announces changes to the SAFTAs
National Film and Video Foundation announces changes to the SAFTAs

Jessica Tennant

The National Film and Video Foundation held a media breakfast on Thursday, 26 January to formally announce the changes it's made to the 11th edition of the South African Film and Television Awards. read
Exhibitions
Best overall exhibition winners
ROAR Organiser and Exhibitor Awards winners
The Association of African Exhibition Organisers (AAXO) hosted the first ROAR Organiser and Exhibitor Awards on 26 January 2017 at the Ticketpro Dome, Johannesburg... read
Mobile
Cartoon Network launches app
Cartoon Network launches app
The Cartoon Network Anything app, available free across Africa, contains exclusive content allowing fans to engage with their favourite shows and characters in a whole new world on their portable mobile platforms... read

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Research
Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT
#WSF2017: The role of African universities in achieving the SDGs

Sindy Peters

While the SDGs are wide-ranging, said Professor Mamokgethi Phakeng, a keynote speaker at the recently concluded World Sustainability Forum, "it is striking how closely they speak to critical problems for the African continent"... read
Is the vitamins and supplement market outpacing the SA economy?
Is the vitamins and supplement market outpacing the SA economy?

Issued by Insight Survey

Insight Survey's latest SA Vitamins and Supplements Landscape Report 2017 carefully unfolds the global and local Vitamins and Supplements markets based on the latest information and research... read
Social Media
Facebook's new Privacy Basics features improved functionality
Facebook's new Privacy Basics features improved functionality
Facebook's newly launched Privacy Basics features improved functionality and top topics based on users' most frequently asked questions about privacy and security... read
International
Midas Awards for the World's Best Financial Advertising announced
Midas Awards for the World's Best Financial Advertising announced
The Midas Awards for the World's Best Financial Advertising have been announced, with FP7/DXB (part of McCann Worldgroup) and MediaVest Spark earning the Midas Award for Innovation for ‘The AC Vests' for client Emirates NBD... read
More International
Business
Giorgio Heiman, VP, Africa, Orange Business Services
#BizTrends2017: People-powering the digitalisation process

Lauren Hartzenberg

The number of mobile phone users is expected to hit 4.8 billion in 2017 and 2,55 billion people are predicted to engage on social networks... read
Multimedia
With or Without Sugar Episode 7: Guy Martin
With or Without Sugar Episode 7: Guy Martin
Who says art and science can't blend? Here is brand DNA brought to visual life - with mathematical accuracy! Join Giles Shepherd of Brand Alive and Guy Martin of Blu Prints in Episode 7 of With or Without Sugar as they chat about an exciting, unique way of crystallising, expressing and empowering brands - with real, demonstrable business performance as a result. - View/Rate
Jobs offered
Leads Protector - Cape Town
Join in the nurturing of an established, international, high-end brand through extraordinary customer service; handling email, LiveChat and telephonic queries, as well as following up on online leads. Read more >>


Bookeeper - Cape Town
Experienced Bookkeeper required for NPO. Position could be full-time or part-time and working from home permitted. R250000 - R350000 per annum (cost to employer). Read more >>


New events to diarise
Essentials of digital media management
Rhodes University - 13 Feb 2017 to 17 Feb 2017, Johannesburg


Digital convergence of content, social media and your market conference
Knowledge Integration Web - 1 Mar 2017 to 3 Mar 2017, Johannesburg


Creative writing for the media
PRISA - 4 Apr 2017 to 6 Apr 2017, Johannesburg


Communication strategy
PRISA - 13 Jun 2017, Randburg, Johannesburg | 24 Oct 2017, Randburg


Media law and ethics
Institute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg


Principles of layout and design
PRISA - 26 Oct 2017 to 27 Oct 2017, Randburg, Johannesburg


Quotes
Zig Ziglar
"Positive thinking will let you use the ability which you have, and that is awesome."

More quotes  Submit a Quote
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