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Personal branding in the digital economy Louise Marsland kicks things off by chatting to this week's NewsMaker, Koo Govender. She's the new CEO of the Dentsu Aegis Network in South Africa, tasked with building the network's position in the South African market. Govender lists the digital economy as the biggest trend to note in the industry, with consumers more connected, through a range of devices, than ever before. That's fitting as we've just kicked off our digital-focused commerce month coverage. I interviewed Wendy van Schalkwyk, CEO of MI-Ashanti International, about the need for CEOs and the rest of the C-suite to play digital catch-up in order to keep their businesses on trend. Farren Roper adds that now's the time for marketers to establish their professional brand. He says: "It seems almost ironic that people who are so adept with the nuts and bolts of brand building would take so little time to apply the same principles to their own professional career development." It's about more than just working on your online profile... That's all the business inspiration you need to get the second quarter of 2016 off to a successful start. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Louise Marsland The new CEO of the Dentsu Aegis Network in South Africa, Koo Govender, is tasked with building the Dentsu Aegis Network's position in the South African market... Read | Leigh Andrews As we enter a new era of digital business, CEOs need to leapfrog themselves before they can leapfrog their organisations into the 21st century. Here's how you can do so through hard work, self-reflection, untraining, retraining and reprogramming... Read | Farren Roper Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..." Read |
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 | Winnifred Knight, Issued by Mortimer Harvey As marketers, we're all addicted to trends, but let's be honest, most of us get a little confused about what a trend or an insight really is... read | | |
 | In response to drastic shifts in the media landscape, Popimedia a social and digital media agency has established a free learning academy, Ad-Tech Academy, to service industry needs with monthly classes... read | |  | Issued by FCB Africa Debonairs Pizza, the 25-year-old quick service restaurant that's a leader in the pizza category, is launching a new flavour of its famous Triple-Decker - the Ultimate, a man-sized 5 sausage Triple-Decker... read | |
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 | Issued by Seven Colors Communications The Ikgate Motlhala cycle campaign in partnership with the North West Department of Tourism and the North West Tourism Board returns from 24 to 29 April in honour of struggle stalwart and former President of Zambia Dr Kenneth Kaunda's 91st birthday... read | |  | Issued by Continental Outdoor Continental Outdoor, now JCDecaux in Africa, were recognised for their continuous and generous contribution to the Nelson Mandela Foundation at the unveiling of the donor wall at a function at the Centre of Memory on 30 March... read | | |
 | Issued by Rogerwilco Thanks to a near ubiquity of mobile phones and significantly improved internet access, everywhere, digital is gaining traction among South African and international brands and businesses and is no longer viewed as a nice-to-have, but a strategic business tool... read | | |
 | The Writing Studio will hold a two-day motivational Bootcamp for Screenwriters on 23-24 April 2016 in Cape Town... read | | |
 | Issued by Topco Media Legends of empowerment will be honoured at the 15th annual Oliver Empowerment Awards on 14 April at Emperors Palace in Johannesburg... read | | |
 | Andy Walker The AP Stylebook - an influential media style guide that shaped online writing styles the world over - has announced on Twitter that it will no longer refer to the internet as a proper noun, using a lower case I instead... read | | | |
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 | The Prism Awards, taking place on 17 April, have announced this year's judging panel, which comprises a diverse mix of experts in communication, advertising, corporate affairs, public relations, brand strategy and media... read | | |
| Promoted content |  | Issued by The Talent Boom The Talent Boom (global digital, creative and tech headhunters) has launched a new game, '28 Seconds', that aims to add value and inject some creativity into your next interview process... read |
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 | Issued by TNS Global President Jacob Zuma's performance approval rating has dropped significantly to its lowest point of 21% in February 2016. The previous lowest score was an approval rating of 33% in March 2015... read | | |
 | Issued by Business and Arts South Africa The annual BASA Awards will once again shine a spotlight on the imaginative and diverse ways that business partners with arts projects, events and initiatives bring the arts to the public in different parts of the country... read | | |
 | NEWSWATCH: The long-awaited BRICS nations' media deal is finally in the works, with a fully-fledged BRICS TV channel on the cards from South Africa and India... read | | |  | Ericsson will be showcasing new capabilities that will help TV service providers to successfully reposition themselves for the internet era... read | |  | The social media, mobile, UX/UI and interactive finalists for the 43rd Annual One Show Awards have been announced. There are finalists from 34 countries... read | | | More International | |
| - Voiceland appoints a creative director - more info
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|  | Professional senior advertising sales executive. Read more >> |
We are looking for a full time web designer to join our team. Your particular wizardry will be digital design, with a solid understanding of Photoshop and WordPress. Do it. Read more >>Exhibition project coordinator required within our well-established national exhibition services company. To apply, please email your CV to tania@jhg.co.za or contact 0219197635 for information. Read more >>
| | | Layout and design 101Institute for the Advancement of Journalism - 9 May 2016 to 11 May 2016, Johannesburg Journos GymInstitute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg | | Creative writingProvox Centre for Public Relations & Communication - 7 Apr 2016 to 8 Apr 2016, Ferndale, Randburg | | |
| Sponsorship Proposal - SAFA Rock'A'Fellas Football Club Under 16 Tournament[Sponsorship] To Management,
Firstly let me take this opportunity to introduce myself, I am the P.R.O of the Rock'a'fellas Football club affiliated to SAFA (South African football association) and as an registered NPO we are reaching out directly to you in terms of funding and non-funded towards our second SAFA under 16 tournament for 2016.
Should you be in a position to donate any goods as per attach (any kind of donation will be appreciated) towards our club for 2016 or help with any fund raising events, you will be given the opportunity to advertise your business at the event or even during our sports season.
Our club testimonial, NPO certificate , tournament proposal for 2016 and club account details will be submitted on request.
Once again thank you and we hope you will consider contributing and hope it will materialise in the near future which will surely stable our relationship for many and many more years to come.
Thank you,
Amen Praise The Lord. |
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| Shopfitting Depot has opened a press office on Bizcommunity.com! Shopfitting Depot is redefining the possibilities of retail fixturing in South Africa. Our modern and widely equipped showroom in Northgate Estate is presenting interior and specialty retail designers with a brand new opportunity. Persona Staff has opened a recruiter listing on Bizcommunity.com! PERSONA is committed to delivering the best service to our clients and candidates. PERSONA commits to adhere to industry standards and policies.  Twitter |
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