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Marketing & Media South Africa

Today's top stories
#BrandManagerMonth: Ackermans gets a rebrand A+
[Leigh Andrews] It's one thing to create a successful local brand and something else entirely to successfully rebrand 100 years later. Here's how Ackermans did so with the February edition of its Ackermans Club magazine, based on reader input... read


#BrandManagerMonth [Behind the Selfie] with... Rene Rose

Leigh Andrews

This week, we find out what's really going on behind the selfie with Rene Rose - managing partner of Positiv marketing and business consultancy... Read

Valuable content marketing: How to tell a different story

Candace Bosch

Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date... Read

[Orchids & Onions] VW drives off with award for combining brand and retail in ad

Brendan Seery

In advertising, you have brand, the sexy sister, and you have retail, the ugly sister or, if you prefer, the sexy brother and the ugly brother... Read


Future Of Work Trend Report
Bizcommunity's special FUTURE OF WORK Trend Report is now available as a downloadable PDF for easy reading and archiving!

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Future Of Work PDF >>


SPONSORS: Employer Branding South Africa, CareerJunction, Careers24
Biz Takeouts
[Biz Takeouts Lineup] 165: Across-the-board brand overhaul for Metropolitan and new TVC
Tune in to the Biz Takeouts Marketing & Media radio show on 10 March 2016, from 9-10am, as show host Warren Harding takes a closer look at Metropolitan... read

Brand Manager Month
#BrandManagerMonth: 'We are Yuppiechef'

Jessica Taylor

It wouldn't be fair to crown one person because Yuppiechef is its people - a food community of real people who really do care about their customers... read
#BrandManagerMonth: Meet Ravina Reddy of SBV
So how do you connect the dots between wildlife conservation and cash-in-transit vehicles?... read
Read more
Marketing
How well do you know your strategic targets and prime prospects?

Michael Wood

Having an in-depth understanding of your consumer makes it far easier to find the sweet spot for your brands' investment and growth. Using a blanket approach will not provide growth... read
Vision, mission & purpose... which one is which again?

Chemory Gunko

Vision, mission, purpose and values statements are key tools in the marketing arsenal, but the sad truth is that most marketing peeps can't actually explain the difference between the three... read



Advertising
Schoolboy one-upmanship drives home new Toyota Hilux launch message

Issued by FCB Africa

Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country's moms and dads, grannies and grandpas... read
Media
Caxton to appeal MultiChoice, SABC content ruling

Thabiso Mochiko

Media group Caxton is appealing against the ruling by the Competition Tribunal that the multimillion-rand content agreement between MultiChoice and the SA Broadcasting Corporation (SABC) did not constitute a merger... read



Printing
Midcomp appointed as Southern African distributor of HP PageWide XL printers

Issued by Midcomp

HP's PageWide printers have ink-jet based technology that delivers high-quality prints at faster speeds with savings of up to 50% on production costs... read
Production
Gordon Lindsay Adforum Top 5 Worldwide

Issued by Bouffant

Bouffant director Gordon Lindsay has once again made the list of the weekly Adforum Top 5... read
Retail
Calling all pleasure seekers and fashionistas...

Issued by Verve

Magnum, Nelson Mandela Square opens to the public on 12 March 2016 for eight weeks only... read
Social Media
Tips for maximising social commerce

Charles Mburugu

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites... read
International
Facebook adds to Atlas to eliminate advertising waste
Through Atlas and the people-based layer that powers it, Facebook has been able to identify and measure where most of the advertising waste comes from - exchanges and banners... read
More International
New business
  • Your Brand Agency wins Alcobond Industries SA - more info

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New appointments
  • New appointment for The SpaceStation - more info

More people  Submit a Person
Jobs offered



New events to diarise
LivingIt Ubuntu Youth Film Festival
LivingIt - 13 Mar 2016, Stellenbosch


Social media as source and platform
Institute for the Advancement of Journalism - 17 Mar 2016 to 18 Mar 2016, Johannesburg


Business report writing skills
Front Foot Strategic Consulting - 31 Mar 2016, Johannesburg | 25 Apr 2016, Johannesburg | 28 Apr 2016, Boksburg


Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Randburg


Google Analytics Training
7 Apr 2016, Cape Town


Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016, Johannesburg


Financial Mail AdForum - Retail Advertising in a Spin
Times Media Events - 15 Apr 2016, Johannesburg


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg


Upcoming events
Why Employer Branding Matters - Breakfast
Employer Branding SA - 10 Mar 2016, Gauteng


Masterclass in stakeholder reputation and relationship management
The Reputation Go-to Guy - 10 Mar 2016 to 11 Mar 2016, Johannesburg


My Business Expo 2016
NSBC - 10 Mar 2016, Johannesburg


Build a Business Live
NSBC - 10 Mar 2016, Johannesburg


Jumpstart breakfast session
PRISA - 10 Mar 2016, Illovo


QuirkU - The Future of Communications
Quirk Johannesburg - 11 Mar 2016, Johannesburg


Tomorrow's Leaders Convention
Cape Media - 11 Mar 2016, Johannesburg


Quotes
Sanjo Jendayi
"Greatness is sifted through the grind, therefore don't despise the hard work now for surely it will be worth it in the end."

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  Twitter
@Forbes
These are the industries with the most women in senior management roles worldwide: https://t.co/bnNRReOfl0 #IWD2016 - Wed Mar 09
@AshrafGarda
RT @UberFacts: Here's why the time 9:41 is on most iPhone ads... https://t.co/ZCbEt9SVii - Wed Mar 09
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