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Marketing & Media South Africa

Today's top stories
Gareth Cliff wins mammoth lawsuit against M-Net
Axed Idols judge Gareth Cliff won a mammoth lawsuit against M-Net on Friday, hours before the first auditions for the show were due to start... read


[Secrets of Success] Gloo@Ogilvy - A merger for future growth

Ann Nurock

In November last year, Gloo@Ogilvy was named Digital Agency of the Year at the Financial Mail Annual AdFocus Awards... Read

Seeing 2016 in full-colour with Grey Trends

Leigh Andrews

ICYMI, the 2016 edition of Grey Trends is out, bursting with facts and foresight on what to expect from the next few months... Read

[Biz Online Insights] Internships

This week, our 'Biz Online Insights' section explores the South African online population's views on internships... Read

BizTrends 2016
The mobile gamechanger

Jacques du Bruyn

We're definitely going to be taking mobile very seriously. Especially with communication and consumption trends. read
Smart brands will rethink how to create effective mobile ads

Ariane Längsfeld, Issued by Millward Brown

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead... read
More trends... | Full trend report...
Marketing
Influencers can make your brand go viral!
There's no doubt the internet is saturated with content and that a great story is no longer enough to draw in an audience and get a conversation going and result in coverage that's 'out of this world'. That's where influencers come in... read
Brands, here's why you should care about 'woke Twitter'

Sarah Britten

Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process... read
Towards multisensory brands

Dora Jurd

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel... read
Advertising
AMASA proud to announce their client for upcoming AMASA Workshop

Issued by AMASA

Nedbank will be providing the client brief at the 2016 AMASA Workshop, taking place at Riverstone Lodge from 18-21 February... read
Branding
Managing reputation in a disruptive world

Elian Wiener

The media and communication landscape is constantly changing, with digital transformation and technological developments creating new opportunities, powers, behaviours and brands... read
Digital
How can brands win in these trying times? Xolisa Dyeshana will tell us at Heavy Chef

Issued by World Wide Creative

Ad blocking, programmatic buying, virtual reality, marketing automation - these evolutionary progressions are making it ever more crucial for brands to find innovative ways to get ahead in this new environment. But how?... read
Education
Further your academic career

Issued by Global Academy Jobs

Global Academy Jobs works closely with South African universities to help them strengthen their teaching and research capabilities through academic recruitment... read
Online Media
How to stop visitors in their tracks and take a bow on your website

Gordon Barker

Website content as we are all aware is the critical aspect to SEO (search engine optimisation), but what is the next big thing on the web? No, it's not social media - it is your own website... read
Social Media
When Twitter met South Africa - a match made in a train smash

Stephen Grootes

Western Cape Premier Helen Zille has suggested that Twitter in South Africa has become less of a force for good for national debate, and more of a force for evil... read
Telling stories through tweets

Atiyya Karodia, Issued by NATIVE VML

There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially if you wanted to squeeze in a hashtag or five... read
Sponsorship
Exciting year ahead for South Africa's leading business-arts agency

Issued by Business and Arts South Africa

Business and Arts South Africa is gearing up for a jam-packed year, with events, symposiums and programmes aimed at expanding and scaling the agency's impact and influence - both in South Africa and a growing number of African territories... read
International
Gunn Report 2015 highlights creative genius around the world
The Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December 2015... read
Nike extends 'Better For It' campaign with online video series
Nike Women has extended its 'Better For It' campaign with online video series, Margot vs Lily beginning on 1 February 2016, and a online destination for Better For It on nike.com... read
More International
Jobs offered



New events to diarise
Creative writing course
Allaboutwriting - 8 Feb 2016 to 2 Mar 2016, Johannesburg | 9 Mar 2016 to 20 Apr 2016, Cape Town | 4 Jul 2016 to 22 Aug 2016, Cape Town | 10 Oct 2016 to 2 Nov 2016, Johannesburg


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Strategic role of public relations
PRISA - 16 Feb 2016, Polokwane (Pietersburg)


Brandlove customer experience foundation course
Brandlove - 25 Feb 2016 to 26 Feb 2016, Sandton | 26 May 2016 to 27 May 2016, Cape Town


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Brandlove customer journey design course
Brandlove - 10 Mar 2016 to 11 Mar 2016, Sandton | 16 Jun 2016 to 17 Jun 2016, Cape Town


2016 Knysna Literary Festival
Pam Golding Properties - 17 Mar 2016 to 20 Mar 2016, Knysna


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Upcoming events
Five-day digital marketing course
Digital Business Academy - 1 Feb 2016 to 5 Feb 2016, Johannesburg


Project management
1 Feb 2016 to 4 Feb 2016, Pretoria | 3 May 2016 to 6 May 2016, Pretoria | 5 Sep 2016 to 8 Sep 2016, Pretoria | 1 Nov 2016 to 4 Nov 2016, Pretoria


InDesign basic to intermediate
Multidimensions - 1 Feb 2016, Cape Town


Creative writing for the media
PRISA - 1 Feb 2016 to 3 Feb 2016, Johannesburg


Quotes
Ernest Holmes
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@designindaba
Award-winning, Vienna-based chmara.rosinke studio reinvent themselves with each new job. https://t.co/WcWsToNV6B https://t.co/gAQmO9rJQ1 - Fri Jan 29
@MarketingEds
Soft serve straight from the sphincter: How one crazy ad worked for #SquattyPotty https://t.co/OTzDO8RCJ2 - Fri Jan 29
@TechCrunch
Following artificial intelligence breakthrough, Go champion loses against computer https://t.co/23pW6Uq1k5 https://t.co/t0JN5pU6hB - Fri Jan 29
@Forbes
We all have personal glass ceilings. Why millennials should set goals that seem too high to achieve: https://t.co/6cT8V7sKT2 - Fri Jan 29
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