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Marketing & Media South Africa

Welcome to BizTrends 2016!

This week sees the launch of BizTrends 2016. Curated by Louise Marsland, the industry's thought leaders have submitted their top business trends to watch out for over the coming months. The content, set to be featured on our site throughout the month, is sure to inspire your upwards trajectory, so get reading!

I also explored how Publicis Machine's Drugstore concept is bringing big businesses tech-pain relief by providing a platform to facilitate engagement and fuel game-changing ideas.

Lastly, with a mere 140 characters often turning into lost jobs or former employer litigation, Hugo Venter shares how to avoid the nuclear landmines of social commentary. These include researching your employer's social media policy or guidelines and securing your social media profiles.

All you need to get the business of 2016 off to a good start...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
Growth brand theory - the 2 million users gained club

Erik du Plessis and Neil Higgs

Here is a list of brands that gained more than two million users between 2010 and 2014 (Source AMPS). This is enough people to fill Ellis Park more than 33 times... Read

Drugstore: Bringing big businesses tech-pain relief

Leigh Andrews

Problem: Lack of collaboration, innovation and knowledge-sharing between 'big business' and small tech startups. Solution: Publicis Machine Drugstore... Read

Avoiding the nuclear landmines of social commentary

Hugo Venter

We are barely into the first two weeks of the New Year and already Twitter is seeing some very heated and contentious debates taking place around the themes of economics, racism and politics in South Africa... Read

Advertising
Mall advertising - building brands, gaining tangible presence
Mall advertising is effective in building brands, gaining increased exposure and providing a tangible and lasting presence with shoppers... read



Branding
New board members for Brand Council South Africa
The Brand Council South Africa (BCSA) elected a new chairperson and Board at the end of 2015. Leigh-Anne Acquisto was voted in as chairperson and Sbu Manqele as vice chairperson... read



Digital
Reach customers, gain leads, build a business

Shaune Jordaan, Issued by Saatchi & Saatchi Synergize

I have seen hundreds of SME businesses and start-ups establish themselves because at some stage they took search marketing seriously... read



Events & Conferencing
Speakers Inc announces their Annual Showcase line-up

Issued by Speakers

Professional speakers bureau and corporate entertainment agency, Speakers Inc, has announced its talent line-up for their Annual Speaker Showcase in Cape Town on 3 February... read



Exhibitions
EXSA members give insight into trends for 2016

Issued by EXSA

A group of key Exhibition and Event Industry of South Africa (EXSA) members sat down to discuss what we can expect from EXSA in 2016, as well as the key trends for the coming year... read



Mobile
Save WhatsApp in South Africa
MTN and Vodacom have called for the government to regulate WhatsApp (as well as Skype and similar services). They are claiming that their profits are being undermined by 'unfair competition' from the popular messaging system... read



TV
Minnie Dlamini, Thomas Mlambo exit SABC's Soccerzone
The two presenters who have been at the helm of the show of late are set to move on from the soccer show after SABC bosses decided to change the format... read
Youth Marketing
New portal for youth advice
Corporate Fundamentals owner and founder, Jill Young and her business partner, Russel Brand have opened a new portal, offering advice and tips on career and entrepreneurship... read



International
Women in News programme launches in MENA region
WAN-IFRA is launching its editorial leadership programme, Women in News (WIN), in the MENA region in March 2016... read
MitĂș sells minority share to WPP Digital
MitĂș, a leading online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America, has sold a minority share to WPP Digital... read
More International
New appointments
  • New host of CNN's 'Winning Post' - more info
  • Al Lotter appointed as executive creative director for Infinity Qatar - more info

More people  Submit a Person
Jobs offered
Graphic Designer - Pretoria
We are urgently looking for a passionate and inspired graphic designer with a good design eye to join our creative team! Read more >>



Senior Sales Consultant - Johannesburg
PocketMediaPocketMedia® Solutions is looking for a hard-working, self-motivated senior sales consultant who understands the print industry. Read more >>

PR Account Director - Johannesburg
Exceptional PR & Publicity Account Director wanted to manage a portfolio of international and South Africa television, arts and lifestyle brands Read more >>


Mid PR/Social Content Account Manager - Johannesburg
An opening for midweight PR and social content account manager to work on globally iconic brands has become available at one of South Africa's freshest, most interesting advertising agencies. Read more >>





New events to diarise
Social media and content marketing
PRISA - 21 Jan 2016 to 22 Jan 2016, Johannesburg, Randburg


Proofreading and editing
PRISA - 25 Jan 2016 to 26 Jan 2016, Randburg, Johannesburg


The Big Issue Breakfast - Pavement Bookworm
HIPPO Communications - 26 Jan 2016, Cape Town


Florence Musengi's Women At The Top launch
Business Engage - 4 Feb 2016, Kyalami


Adobe Creative Cloud
Multidimensions - 4 Feb 2016 to 5 Feb 2016, Cape Town


Learn everything about web design in three days
Multidimensions - 10 Feb 2016 to 12 Feb 2016, Cape Town


Two-day writing course
Quo Vadis Communications - 16 Feb 2016 to 17 Feb 2016, Johannesburg | 21 Jun 2016, Johannesburg


Service design fundamentals Cape Town
DesignThinkers Group - 18 Feb 2016, Cape Town


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Business and Educational Expo
Business Khaya - 30 Apr 2016 to 1 May 2016, KwaMhlanga


Upcoming events
Business writing skills
Front Foot Strategic Consulting - 19 Jan 2016, Johannesburg | 10 Feb 2016, Randburg | 25 Feb 2016, Ranbdurg | 31 Mar 2016, Randburg


Professional Sales
The Peer Training Group - 21 Jan 2016, Johannesburg


Effective customer care
Front Foot Strategic Consulting - 21 Jan 2016, Randburg | 22 Jan 2016, Boksburg | 16 Feb 2016, Randburg


Quotes
J.K Rowling
"It is our choices, that show what we truly are, far more than our abilities."

More quotes  Submit a Quote
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  Twitter
@socialmedia2day
The Top 16 Most Effective Search Engine Optimization Tips [Infographic] @irfanahmad1989 https://t.co/WAdqnYC9DK #SEO https://t.co/HNE9AMoxB4 - Mon Jan 18
@Forbes
One of Bitcoin's most ardent supporters has now declared it a failure https://t.co/ddAZ41wKm6 https://t.co/vXQoTcEZeY - Mon Jan 18
@MarketingEds
Eight key digital trends driving consumers in China in 2016 https://t.co/n0wTRD3mGa - Mon Jan 18
@memeburn
Attempts to regulate WhatsApp, other OTTs could get ludicrous via memeburn https://t.co/C9Rre3HYex - Mon Jan 18
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