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Turn to white papers for digital marketing wisdom Jacques van Wyk writes that interactive print is crucial to direct marketing. This is based on insights gleaned from a white paper released by PwC that shows mobile elements in marketing campaigns are becoming an industry standard, with up to 88% of South Africans now having mobile internet access and mobile accounting for more than 50% of all global e-commerce traffic. Research from other white papers such as Exponential's recent one on audience engagement shows that audience engagement is no longer an intangible, immeasurable aspect of marketing. Essential reading if you find it a challenge to get your brand marketers thinking about measurement from the start. In our [Fashion watch] article, Terry Levin provides a case study on UK Wool Week and Chanel Airlines, and how their transformation of Savile Row, the UK's famous tailoring district, made headlines around the world in a new content marketing approach and leveraging maximum coverage for a brand or cause via both new and traditional media... You can't go wrong with an innovative marketing approach backed by research. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Jacques van Wyk Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access... Read | Leigh Andrews If you thought audience engagement was an intangible, immeasurable aspect of marketing, best you download the Exponential white paper on this topic, stat, to save your campaigns from stagnating... Read | Terry Levin How and why this week's transformation of Savile Row, the UK's famous tailoring district, into a sheep's playground and Karl Lagerfeld's Project Runway Show for Chanel, make headlines around the world... Read |
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 | Issued by Etiket By taking no fewer than four finalists this year, the agency once again proved that it succeeds in its mission to create exceptional and memorable work... read | |
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The 4th Annual Africa Risk and Investment Forum
Join us at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders on Thursday, 22 October 2015 at Deloitte Place, Johannesburg. Find out more here.
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 | Issued by Primedia Outdoor Nowhere is the idiom 'Mighty oaks from little acorns grow' more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. read | | |
 | Adiv Maimon B2B marketing is a tricky endeavour. Above-the-line advertising is ineffective, and it can be incredibly difficult to reach the right decision-makers in companies... read | |
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 | Issued by Thebe Reed Exhibitions Thebe Reed Exhibitions has announced that it has acquired Africa Automation Fair, the premier automation industry event in southern Africa... read | |  | Issued by The RSVP Agency Boasting an enviable client list, The RSVP Agency offers a world-class product and world-class service at an affordable price. Under the leadership of Terry Sutherland, The RSVP Agency is an all-women agency... read | |
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 | Issued by SSQ Exhibitions During the month of September, SSQ Exhibitions broke their own personal record by designing and/or project managing the successful build of nine indoor and outdoor exhibition stands... read | | |
 | Thinus Ferreira All four South African journalists nominated for the landmark 20th CNN MultiChoice African Journalist Awards 2015 won their respective categories in the prestigious competition... read | | |
 | Time Inc.'s Money website reports that Netflix is about to get more expensive, with the HD movie and TV streaming service upping the price of its package by $1... read | |  | Amanda Patterson We all know, or should know, that content is king. What many of us do not realise is that content is more than just our blog posts. Promoting ourselves, our companies, and our brands on the Internet is the way we do business... read | | |
 | Issued by Provantage Media Group Airport Ads, a division of the leading out-of-home company Provantage Media Group, has been awarded the rights for advertising opportunities within the Lanseria International Airport precinct... read | | |
 | Brad Willson, Issued by Global Access If you consider that employee engagement was the number one challenge listed in Deloitte's Global Human Capital Trends 2015 survey of more than 3,300 organisations from 106 countries, there's no doubt as to the importance of getting internal communications right... read | | |
 | According to new research by Accenture, $1.5tr growth opportunity, or 2.2% of global GDP, is at risk, as large and small businesses are failing to use digital collaboration to innovate together... read | | |
 | Facebook has launched Lead Ads, which simplifies the mobile signup process, helping businesses connect with people interested in getting more information from them, in a privacy-conscious way... read | |  | Issued by ITWeb At the ITWeb Social Business Summit 2015 next week, join social media expert and Forbes Top 50 Social Media Influencer Neal Schaffer, and other industry experts for insightful conversations and engaging roundtable discussions on social being an integral part of business... read | | |  | Veselina Dzhingarova Technology changed the way in which we act on a day to day basis. It can be seen in all operations that we are used to. This does include business... read | |  | The London International Awards (LIA) has announced the shortlist for the Production & Post-Production category. A total of 91 entries have been shortlisted in the category... read | | | More International | |
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 | Brad Willson There's no doubt as to the importance of getting internal communications right... read | |
| Top top position as creative director (copy) for senior writer with traditional and lots of online exp.on major direct response - internal communications account with exciting agency. Read more >>
| | | Practical Electronic ProductionRead Between The Lines - 2 Nov 2015 to 4 Nov 2015, Johannesburg | 18 Nov 2015 to 20 Nov 2015, Johannesburg | 3 Feb 2016 to 5 Feb 2016, Johannesburg | 2 Mar 2016 to 4 Mar 2016, Johannesburg | | | | |
| Dhirubhai Ambani "If you don't build your dream, someone else will hire you to help them build theirs." |
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