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Marketing & Media South Africa

Today's top stories
adMingle: Mingling actual influencers with your ads
[Leigh Andrews] The problem with so many social media influencers lies in the fact that they are so popular and often therefore paid to endorse products. Luckily, adMingle has found a way for advertisers to garner more trustworthy social media recommendations... read more>>

Literally standing the test of time

Danette Breitenbach

"You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer."

Read more >>



Is "marketing" and other terminology creating a silo culture?

Dave Nemeth

The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...

Read more >>



Seems everyone agrees ads are not the drinking and smoking culprits

Chris Moerdyk

Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 132: VMA Group, customer experience and #campaign4change
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Munslow, Kevin Lourens and Thera Van't Hof... read more>>
Loeries Creative Week Durban
Monday it is! An extra day to get your Loeries entries in...
Marketing
Ambush marketing

Sinal Govender

Over the past few decades, the tactic of ambushing an unsuspecting enemy has migrated a long way from camouflaged overalls and combat boots, in times of war, to suits and ties in times of high profile events... read more>>
Marketing needs allocated resources in SMEs
Starting a new SME business or trying to raise the profile of an existing one requires extensive marketing efforts, which is sometimes overlooked as a necessity by SME owners... read more>>
Love bytes

Helen McIntee

An online dating profile actually mimics business marketing strategies in order to encourage prospects view your 'goods'... read more>>
Zinto to make its Markex debut

Issued by Zinto Activation Group

The Zinto Marketing Group, an established brand activation, event and entertainment company, will be showcasing its service offerings at this year's Markex expo... read more>>
Advertising
IAB's new media innovation portfolio headed up by Mike Carter
Branding
Holding on to the glory days

Rhiannon Rees, Issued by Yellowwood Future Architects

I've encountered many brands with the 'I'm right, my dad's a doctor' syndrome. Let's take a look at a few more recent brands that have relied too much on their past for future success... read more>>
Cinema
Nominees sought for Simon Sabela Awards
The KwaZulu-Natal Film Commission is calling for nominations for the third Annual Simon "Mabhunu" Sabela Awards 2015. The 14 categories within the awards recognise outstanding achievement within the SA Film industry... read more>>
CRM
The customer service obstacle course

Aki Kalliatakis

I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service?... read more>>
CSI
34 deliver The Sound of Hope in Hout Bay

Issued by 34

34 set about raising the funds to turn a dust bowl into a sports field the children of iKhaya le Themba would love, complete with soccer posts, synthetic grass and an all-important sound system... read more>>
Digital
Email marketers no longer need shoot in the dark

Issued by Everlytic

Leading South African email and digital communications solution provider Everlytic has revealed the results of two intensive studies into the way that South Africans interact with marketing emails... read more>>
Events & Conferencing
IMC Conference comes to the Mother City

Issued by Integrated Marketing Communication Conference

The IMC Conference has announced that its 5th annual conference will be returning to Cape Town on 3 and 4 August at the Cape Town International Convention Centre... read more>>
Exhibitions
Exhibition and Events Association exhibiting at Markex

Issued by EXSA

EXSA, the Exhibition and Events Association, will be exhibiting at Markex this year promoting the significance of exhibitions and events as part of the marketing mix - face-to-face is simply better... read more>>
Mobile
Tafel Lager uses big data and receives over 3.5 million entries

Issued by Techsys Digital

Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system, which employs big data to maximise campaign performance... read more>>
Free webinar to explore mobile ad ecosystem
PR & Communications
What went into The Lime Envelope brand refresh?

Leigh Andrews

If you thought the hard work was over once you'd done your initial brand website development, think again. The Lime Envelope's agency director Sarah Martin tells us why it's important to refresh your branding every so often... read more>>
Meropa gives a glimpse into the life of a PR intern
Printing
Rigid substrate printing with the new HP Scitex FB750 printer from Midcomp South Africa

Issued by Midcomp

The recently announced HP Scitex FB750 printer enables PSPs to enter into rigid printing with a compact footprint and tabletop roll holder design for flexible substrates... read more>>
Production
Future Sound of Mzansi streaming worldwide

Issued by Arcade Content

The cult documentary, Future Sound of Mzansi, is being streamed over three episodes on Thump to two million unique visitors, across nine global channels and with translations into six languages... read more>>
Social Media
Advertisers, listen up: Twitter unveils Audience Insights
Sponsorship
Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation

Issued by Business and Arts South Africa

A trio of heavyweight speakers made a powerful call for unity across the continent and closer collaboration between African business and the arts at the third BASA Africa Business Breakfast... read more>>
Youth Marketing
Youth marketing pioneer kicks back!

Issued by HDI Youth Marketeers

Youth market thought leader. Industry game changer. Risk-taking visionary. Education channel innovator. Liesl Loubser has accumulated these and other flattering descriptors along her entrepreneurship journey... read more>>
International
Safety of journalist features at WAN-IFRA Congress
The safety of journalist features at the opening of the WAN-IFRA Congress being held in Washington DC from 1-3 June 2015. read more>>
Google unveils Android Pay in fresh challenge to Apple
SAN FRANCISCO, US: Google on Thursday unveiled its pay-with-a-phone system for Android devices, ramping up its challenge to Apple in mobile payments. read more>>
Top tech leaders in 2015 revealed
HAMPSHIRE, UK: Microsoft CEO Satya Nadella heads Juniper Research's newly-released rankings of the most influential executives in the technology space, followed by Apple's Chief Design Officer, Jony Ive... read more>>
Germany auctions off new mobile phone frequencies
BERLIN, GERMANY: Germany on Wednesday started an auction of frequencies for mobile phone operators, pledging that users will soon enjoy nationwide super-fast 4G coverage without "black holes" in rural areas. read more>>
Saatchi & Saatchi Worldwide's Pablo Del Campo to speak at El Sol Festival
Get your Folio: Eddie and Ozzie Awards entries in!
More International
Government news
AU to launch Continental Free Trade Agreement
PRETORIA: Cabinet has announced that the African Union (AU) will launch the Continental Free Trade Agreement (CFTA) on 15 June 2015, in Johannesburg... read more>>
Opposition calls for SABC to readvertise board posts amid dearth of candidates

Bekezela Phakathi

Opposition parties in Parliament fear that "credible" candidates are shying away from applying for three vacancies on the South African Broadcasting Corporation's (SABC's) troubled board... read more>>
Brand South Africa trains home affairs officials
More Government news
New accounts
  • Brandnew Creative wins SARU account - more info
  • urban espresso adds Atomic Marketing to client list - more info

More accounts  Submit a New account
Jobs offered
Digital Traffic Manager - Johannesburg
Digital traffic manager opportunity at Promise Digital. Read more >>

Digital Production Managers - Johannesburg
Your primary focus will be to manage all projects that flow through our busy digital department. Read more >>

Senior Communications Officer - Johannesburg
Wits University is seeking a prolific writer and communicator with the ability to promote the incredible research and achievements taking place at one of the best universities in the world. Read more >>

Senior Event/Roadshow Manager - Johannesburg
Leading out of home media agency seeks an experienced, passionate and hardworking senior event/roadshow manager. Read more >>



New events to diarise
Quirk University
Quirk Holdings (Pty) Ltd - 29 May 2015, Cape Town

Customer experience workshop - Cape Town
The Focus Group - 4 Jun 2015 to 5 Jun 2015, Cape Town

Shift It! Business and Leadership Events
Paradigm Shift - 13 Jun 2015, Johannesburg | 18 Jun 2015, Cape Town

Using tech to drive innovation an entrepreneurship
Event Mechanics - 24 Jun 2015, Johannesburg

Demystify social media
Quo Vadis Communications - 24 Jun 2015, Johannesburg

Essentials of broadcast management short course
Sol Plaatje Institute, Rhodes University - 20 Jul 2015 to 24 Jul 2015, Grahamstown

Digital marketing short course
Red and Yellow School - 20 Jul 2015 to 28 Jul 2015, Cape Town | 3 Aug 2015 to 11 Aug 2015, Johannesburg

#ReaKasiTour
Home of Skill Media Group (Pty) Ltd - 1 Aug 2015 to 2 Aug 2015, Pretoria | 3 Oct 2015 to 4 Oct 2015, Pretoria

IMC Conference Cape Town
IMC Conference - 3 Aug 2015 to 4 Aug 2015, Cape Town

Creative Cloud Xtreme
Multidimensions - 1 Sep 2015 to 2 Sep 2015, Johannesburg

Upcoming events
5 for Change - 30 May 2015, Cape Town
An annual black tie fundraiser dedicated to raising awareness about five inspiring social enterprises which are changing the way Cape Town gives back. Read more >>


Diploma in Digital Marketing - 1 Jun 2015 to 5 Jun 2015, Johannesburg | 1 Jun 2015 to 5 Jun 2015, Cape Town
The World's Top Digital Marketing course. Book for June classes in Sandton and Cape Town. Call 011 057 2317 or email info@brandschool.co.za Read more >>


Women-Up Meet and Deal Indaba
Women-Up - 30 May 2015, Johannesburg

Comrades #NedbankGreenMile 2015
31 May 2015, Camperdown

Quotes
Bruce Feirstein
"The distance between insanity and genius is measured only by success."

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Swift Displays has opened a press office on Bizcommunity.com!
Swift Displays
Swift Displays is an all-in-one, large format printer and manufacturer of innovative exhibition stands, fabric frames and display equipment, suitable for all types of indoor and outdoor visual communication requirements.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 133: VMA Group expansion, Exceptional Customer Experience and RayBan #campaign4change

  Twitter
@socialmedia2day
Poh the Dog and the Power of Social Media Storytelling http://t.co/2RgLLWBdXb - Fri May 29
@epicmslgroup
RT @msl_group: MSLGROUP launches new publication: Data In. Data Out. Transforming #BigData into Smart Ideas. http://t.co/7VA2V1xPyt http://... - Fri May 29
@TechCrunch
Google Play Store now lets developers A/B test their app listing pages and customize their catalog page http://t.co/zPIQiIvI08 - Fri May 29
@TheLaurenLister
RT @GrowthHackerSMB: How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce https://t.co/v5WTwQH6sG - Fri May 29
@FastCompany
Now you can replace all those annoying online ads with the world's best commercials http://t.co/OghTJDTcq5 by @jeffcbeer - Fri May 29
@Forbes
These 10 executives form an elite group. See what they've achieved http://t.co/AfnEwOQcFE Presented by @united - Fri May 29
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