IMC Conference comes to the Mother City

The IMC Conference returns to the mother city for what is recognised as the leading marketing and communication conference in South Africa to address the state of the marketing nation. Jaco van Zyl, Managing Director of IMC Conferences, says: "We are excited to be hosting the conference in Cape Town for the 5th time; we know that our new 2015 theme will benefit our delegates by exposing them to top industry leaders speaking on the most relevant communication disciplines and trends with actionable learning. The format of this conference allows delegates ample networking opportunities with top marketing professionals and peers alike."

This year's theme for the IMC conference will focus on giving delegates an overview of the state of marketing in South Africa, based on facts, trends and case studies to enable marketing and communication practitioners to better understand the fundamental requirements in creating any integrated marketing communication campaign which includes data insights, planning, execution and measurement.

In aligning the content of the conference with 2015 Theme: The State of the Marketing Address, the following tracks will be covered at the conference:

• Understanding Customers through data and Insights
  
• Integrated Campaigns Planning and Best in class case studies
  
• Changing the face of Communication (New Media, mobile and digital)
  
• Analytics and measuring impact
  
• Creative Execution

The dynamic and a high calibre of industry leading speakers included:

Alistair King - Founding Creative Partner - King James

Bryan Melmed - Director of Insights - Exponential New York

Enzo Scarrella - Chief Marketing Officer - Telkom

Graham Warsop - Executive Creative Director - The Jupiter Drawing Room

Melissa Attree ? Director of Content Strategy ? Ogilvy & Mather

Paula Raubenheimer ? Managing Director ? SouthernX

Yegs Ramiah - Executive Head of Brand - Sanlam

The added value customised workshops which form part of the IMC Conferences unique event format and aligns with the conference's overall theme also allows delegates the opportunity to pre-select 3 preferred workshops to attend on each conference day; workshop speakers will address key industry topics and provide insights to execute effective and integrated marketing strategies.
Workshop sessions include:

Click here for more details on the industry's most innovative and inspiring speakers. Ticket prices to attend is R 4 800.00. For more information on the booking details, visit www.imcconference.com or call (021) 180 4111. Also connect with us on Facebook and Twitter to get the latest news.

Conference Date:

Cape Town 3-4 August - Cape Town Convention Centre
Johannesburg 2-3 November ? Vodaworld Midrand

Official Media Partners of the IMC Conference:

Adlip.com, Africa.com , Biz Takeouts, Biz Community , Juice Content, Marketing Update, Omni Vision, TheMarketingSite.com , The Red Zone and World Wide Creative

Official Travel Partner:

Kulula.com