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Marketing & Media South Africa

Mobile, TV, and the humans at the other end of the device

In today's hyper-connected world, it should come as no surprise that smartphones are converging on all LSMs. In fact, Andre Steenekamp writes that some marketers don't yet quite appreciate how quickly smart devices that cost R500 or less are sparking a smartphone revolution among people who were previously too poor to access the internet...

This links to the importance of enterprise driven omni-channel strategy, which Lynette Hundermark says will empower the now-mobile workforce.

Thinus Ferreira delves deeper into how DSTV plans to extend the SABC news channel into Africa, with the public broadcaster's 24-hour TV news channel now available to the rest of the continent on the pay-TV platform's channel 404.

Lastly, we discover [Loeries 2015] agency expectations with Hellocomputer Executive Creative Director, Simon Spreckley.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
Smartphones are converging on all LSMs
[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise... read more>>

DSTV extends SABC news channel into Africa

Thinus Ferreira

MultiChoice is extending the footprint of the South African public broadcaster's 24-hour TV news channel, SABC News, on its DStv satellite pay-TV platform to the rest of the continent...

Read more >>



An enterprise driven omni-channel strategy must empower the mobile workforce

Lynette Hundermark

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

Read more >>



[Loeries 2015] Agency expectations with... Hellocomputer

Leigh Andrews

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

Read more >>





Advertising
SMG reports back on the Festival of Media

Lia Smit

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective... read more>>
2015 AMASA Golf Day on par with the best

Issued by AMASA

The Advertising and Media Association of South Africa's annual golf day, organised to raise funds for the AMASA Bursary Fund, took to full swing at the Parkview Golf Club on Thursday, 14 May... read more>>
Branding
The truth behind 'the human truth' when extending brand identity

Marthinus Van Loggerenberg

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"... read more>>
New Surf Auto and Verve! celebrate Women in White

Issued by Verve

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range... read more>>
Design
Cape Town's design plans, going forward from WDC...
Digital
Western Cape to get BitHub
BitHub is about stimulating innovation in financial technology in Cape Town and offering a physical space for startups and entrepreneurs, which will establish and support cyber currency, such as Bitcoin... read more>>
IAB SA partners with Relationship Radar

Issued by IAB South Africa

The IAB SA's latest partnership, with Relationship Radar, illustrates that the promotion of the digital industry in South Africa begins with something as simple and non-technical as relationships... read more>>
TMI leads the way in data-driven approach

Issued by The Media Image

The Media Image boasts the largest DoubleClick-certified team in southern Africa, with more than 40 qualified individuals across DoubleClick's integrated stack including its DSP, ad server and search management platform... read more>>
Events & Conferencing
Scan Display, proud infrastructure sponsor for Investec Kirstenbosch Plant Fair 2015

Issued by Scan Display

A celebration of all things fynbos and food was recently showcased at the annual Investec Kirstenbosch Plant Fair, a consumer show focusing on sustainability and the conservation of natural resources... read more>>
Exhibitions
Exhibitors pull out all the stops for Markex 2015

Issued by Markex

With the beginning of June almost upon us, Markex 2015 exhibitors are putting the final touches on their product and services showcases... read more>>
Media
Happy Africa Day, Africa

Thato Nhlapo, Issued by Africa Media Warehouse

As we celebrate Africa Day, it's also important that we take pride in that our continent is on the move. Peace largely prevails in Africa. Extreme poverty is declining. Income is rising and there are inroads against deadly diseases... read more>>
Mobile
Mobile engagement grows with text increasing in importance
According to the recent research conducted by Oxygen8 and Mobilesquared, the role of mobile within our daily lives is changing. Messaging is now the most popular service on mobile... read more>>
A fresh take on the loyalty program - giving South African consumers something they really value

Issued by JustPalm

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends... read more>>
PR & Communications
Three steps to nailing your next pitch
Even though PR practitioners are good writers and good promoters of their clients' brands, most account managers and executives are not the most effective presentation/pitch-givers... read more>>
Promotions
Rock paper saves trees in award campaign
To promote its recently launched competition, The Architecture for Social Gain Awards, Saint-Gobain has used 'tree free' paper to promote awards... read more>>
Radio
Thousands walk Durban together at the Discovery East Coast Radio Big Walk

Issued by East Coast Radio

Thousands of people from all around KwaZulu-Natal walked Durban together on Sunday, 24 May, at the Discovery East Coast Radio Big Walk... read more>>
Heart FM Sport kicks it up a notch with Feinberg on Football

Unity Ruiters, Issued by Heart FM

Multi-award winning sports anchor Nick Feinberg is presenting a new football show on Heart FM... read more>>
Test for HIV or go away!

Mbali Dhlamini, Issued by Kaya FM 95.9

A KayaNews investigation has uncovered that the rights of patients are being violated at different clinics across the province... read more>>
International
See It Be It 2015 participants selected for Cannes
CANNES, FRANCE: From well over 200 nominations by agency leaders and an intense two-week interview process, 12 women have been selected to be the See It Be It 2015 participants at Cannes Lions... read more>>
Inglorious Fruits & Vegetables - best ad in the world, at NY Festivals
The 'Inglorious Fruits & Vegetables' campaign, produced by Marcel Paris for client Intermarché, the commercial French supermarket, was awarded 'Best of Show' at the 2015 New York Festivals International Advertising Awards, late last week in New York... read more>>
UN slams Nauru for Facebook ban, stifling dissent
WELLINGTON, NEW ZEALAND: The United Nations on Monday criticised the tiny Pacific nation of Nauru for blocking access to the internet, including Facebook... read more>>
More International
Africa
Technology paints a brighter future for Africa

Amr Shady

Turning tales of hardship into progress, passionate Africans innovatively use technology to improve life on the continent, fuelling future human progress and development especially on the continent's hard-hit rural areas... read more>>
More Africa
Government news
Sanef meets ANC over Daily Dispatch 'document'
The national communications unit of ANC and the SA National Editors' Forum (Sanef) met late last week to discuss the controversy over a document that the ANC released last week... read more>>
SA's media strengthened through Local Media Awards

Nthambeleni Gabara

The MDDA-Sanlam Annual Local Media Awards are a major contributor to the strengthening and development of local media, says Communications Minister Faith Muthambi... read more>>
More Government news
New accounts
  • Switch takes on advertising campaign for Gauteng Tourism - more info

More accounts  Submit a New account
People on the move
  • Sibongile Mafu now represented by Irvine Bartlett - more info
  • Retroviral appoints new head of content development - more info

More people  Submit a Person
Jobs offered
Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>


Community Coordinator/Marketing Intern - Cape Town
Looking for dynamic interns to join the growing Springleap team in Cape Town. Interns would be supporting the growth and management of our 22,000 creative community. Read more >>


Journalist/Copywriter - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced journalist/copywriter (Ref. KB/144/0515). Applications close: 29 May 2015. Read more >>

Web Developer - Pretoria
A dynamic advertising and brand management consultancy in Pretoria is seeking a web developer for a full time position. If you are sharp, cool and savvy, this is your job. Read more >>



New events to diarise
Women-Up Meet and Deal Indaba
Women-Up - 30 May 2015, Johannesburg

Digital marketing seminar
Marketing Machine - 4 Jun 2015, Pretoria

Marketing your consulting practice
The Reputation Go-to Guy - 4 Jun 2015, Johannesburg

Module 4 - event design management
The Hedgehog Event - 5 Jun 2015, Johannesburg

The Big Issue Breakfast
HIPPO Communications - 12 Jun 2015, Stellenbosch

Shift It! Business and Leadership Events
Paradigm Shift - 13 Jun 2015, Johannesburg | 18 Jun 2015, Cape Town

Stakeholder reputation management masterclass
The Reputation Go-to Guy - 23 Jun 2015 to 24 Jun 2015, Johannesburg

Using tech to drive innovation an entrepreneurship
Event Mechanics - 24 Jun 2015, Johannesburg

Graphic and web design workshops
Multidimensions - 12 Aug 2015 to 4 Sep 2015, Johannesburg

Creative Cloud Xtreme
Multidimensions - 1 Sep 2015 to 2 Sep 2015, Johannesburg

Upcoming events
Marketing Indaba Conference - 27 May 2015 to 28 May 2015, Johannesburg | 11 Jun 2015 to 12 Jun 2015, Durban
The programme includes 16+ speakers - all experts in their respective fields. They share their insights, experience, tips and tools to assist marketers in their strategic and day-to-day marketing tasks. Read more >>


Website and Domain Name Dispute Law
UCT Professional Development Project - 26 May 2015, Cape Town

Forging Enterprise and INSME
MCI South Africa - 26 May 2015 to 28 May 2015, Cape Town

The power series business breakfast
Niche Training - 26 May 2015, Cape Town | 27 May 2015, Durban | 28 May 2015, Johannesburg

Demystifying the inbox
Everlytic - 27 May 2015, Rosebank

Quotes
Louis Holtz
"Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it."

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The Discovery East Coast Radio Big Walk
D&AD 2015 Awards Ceremony

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