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Top global ads of 2015 so far...In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also look at how to actually get into the advertising business, as Chris Brewer explains advertising is not a nine-to-five job and it takes some tenacity to get your big break in the business. Still in the topic of creativity, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career. Lastly, in sticking with the topic of celebrating what makes local advertising effective, we find out what Patrick Young, Red & Yellow's design lecturer, expects from Loeries Creative Week in Durban this August. Lots of meaty reading to get your advertising week off on the right note. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Louise Marsland] This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas... read more>>
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Chris Brewer Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat... Read more >> | Leigh Andrews Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange... Read more >> | Leigh Andrews In our feature running until Loeries Creative Week in Durban this August, we find out what Patrick Young, Red & Yellow's design lecturer, expects... Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond... read more>> | | |
 | Marcus Brewster Receiving a gold PRISM Award made me analyse what alchemical ingredients go into a Gold campaign, and led me to the following spelling guide of how to make PR magic... read more>> | | |
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 | This year, the Loeries are feeling generous and offering special discounted tickets for Juniors and Students - but that's not all... read more>> | | |
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 | Johann Barnard, Issued by Trudon Digital marketing is great way to grow your business. It's generally cheaper, more immediate, more targeted, and you can track and analyse your results more effectively... read more>> | | |
 | Issued by GetSmarter The University of Cape Town, through its "Across Africa" partnership with the leading online education company, GetSmarter, has announced that it will offer a mid-year intake in their online Advanced Diploma... read more>> | | |
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 | The first TEDxUCT event for 2015 and the second in the series took place last week in Cape Town. The audience was inspired by eight speakers... read more>> | | |
 | Antoinette Pombo If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment... read more>> | | |  | The 2015 Cannes Chimera Competition, jointly launched by Cannes Lions and the Bill & Melinda Gates Foundation, has opened for entries... read more>> | |  | WASHINGTON, US: Secret, a smartphone app that gained notoriety for allowing users to make anonymous comments to friends and nearby people, said it was shutting down after just 16 months... read more>> | |  | NEW YORK, US: Instagram, which has quickly become a favourite social media platform for stars, on Wednesday launched a channel dedicated to music... read more>> | | | | | | | More International | |
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 | Roberto Caprio Whether you have a solid state or mechanical drive, there is always a chance the device will fail... read more>> | |  | Roane Swindon You may have your reception area perfectly set up for creating the ideal first impression, but are your receptionists and employees extending that impression on the telephone? read more>> | | |  | PRETORIA: Freedom of expression and press freedom are critical to the successful implementation of good governance and human rights around the world, top United Nations officials declared today. read more>> | |  | Arthur Chien, vice-president of Talesun Energy, says South Africa is making great strides in terms of adopting renewable energy practices... read more>> | |  | Power utility Eskom has entered into payment agreements with 10 out of the 20 defaulting municipalities which owe Eskom for non-payment of bulk electricity supply... read more>> | | | More Government news | |
| | Join the Netflorist team - the exciting position within our Finance division has become available Read more >> |
 | Rocket Creative Design and Display is in need of an efficient and ultra-capable sales executive to join our team to provide client service and to generate increased sales revenue. Read more >> |
| Leading out of home media company with offices across Africa seeks an experienced operations/project manager/promotions manager to join the team at head office Johannesburg. Read more >> |
Organised, self-motivated and experienced sales person (print and/or packaging - solid board and corrugated) required to service existing and new clients. Read more >>Established brand communications company that creates integrated, idea-driven campaigns for leading brands and companies, invites a talented and versatile writer to make their mark in busy studio. Read more >>A B2B marketing agency is looking for an energetic, self-motivated account manager with Honours degree. The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>
| | | The short programme in conference, exhibition and event management is a comprehensive programme addressing all critical issues in the design, development, implementation and coordination. Read more >>SMME Roadshow OpportunityCape Media - 6 May 2015, Johannesburg, Ekurhuleni | 8 Jul 2015, Port Elizabeth | 18 Aug 2015, Durban | 10 Sep 2015, Cape Town SEAexpo 2015C-Major Productions - 4 Sep 2015 to 5 Sep 2015, Johannesburg | | | | |
| John Wooden "Things work out best for those who make the best of how things work out." |
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