[Loeries 2015] Expectations with... Red & Yellow
1. What's your official job title and how long have you been at Red & Yellow?
Young: I'm a lecturer on our Graphic Design & Art Direction Diploma. I've been here since March 2014.
2. How long has Red & Yellow been attending the Loeries?
Young: For round about fifteen years.
3. What's your biggest Loeries highlight of years past?
Young: Highlights are always students we have taught winning awards and experiencing the night as finalists and the weekend as a whole. It's really fun for them, puts their work into the spotlight and it comes at a great time of year. If a student does well, it gives them and their classmates a huge amount of confidence.
Other than that, as a foreigner, I'd have to say discovering the legend of Riaan Cruywagen would be a major highlight. And what about the Hof!?
4. What are you most looking forward to from Loeries Creative Week 2015, set to hit Durban in August?
Young: Personally, the waves and plenty of local flavour. Not just Bunny Chow though. I've been a fan of Richard Hart's Disturbance studio since I moved here from the UK and I hope we get to hear from him at the seminars, which are always on my list during Creative Week. I notice there is a new award category, Service Design and it will be interesting to see how that goes and who is excelling in this area. [Ed: Watch for next week's Loeries article, which explains exactly what the new category is all about!]
5. Tell us about some of work that you're entering this year!
Young: We will have entries in most categories that we focus on at the school. From traditional print and advertising media to integrated campaign, packaging, identity and collateral design. We have a long history at the awards and our current students have some big shoes to fill.
6. Who do you predict will win big this year, and why?
Young: Anyone that gets a ticket! Clients, agencies, brands, students and schools who said yes to great ideas.
Lots to look forward to for all attending, it seems. Click here to visit the Red & Yellow press office.
For more on what to expect from this year's Loeries' Creative Week, visit the official Loeries website or our special Loeries Creative Week section.