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Marketing & Media South Africa

How do you eat an elephant? One bite at a time...

Chris Brewer remembers all too well the agony of SAARF's Council meetings of past and what he refers to as the elephant in the SAARF boardroom.

In his regular column on Bizcommunity.com, Brendan Seery's [Orchids & Onions] gives an orchid to FCB and Toyota for their warning on 50 shades of pirate parts. He also has a note on a king with a need for more cash, and offers an onion that will not be everyone's cup of tea...

Still on advertising, Leigh Andrews finds out what Rob McLennan, creative founding partner of King James II, expects from [Loeries 2015], taking place in (hopefully) sunny Durbs this August.

Ending on a sad note, Ken Owen passed away last week and tributes have been posted on social media and in traditional media on his passing.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
The elephant in the SAARF boardroom
[Chris Brewer] I remember, very well, the agony of SAARF Council meetings... read more>>

[Orchids & Onions] Warning: 50 shades of pirate parts

Brendan Seery

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

Read more >>



[Loeries 2015] Agency expectations with... King James II

Leigh Andrews

In the first iteration of our new feature running until Loeries Creative Week in Durban this August, we find out what Rob McLennan, creative founding partner of King James II, expects...

Read more >>



Obituary: Ken Owen: 1935-2015

Tributes have been posted on social media and in traditional media on the passing of Ken Owen, former editor of the Sunday Times, founding editor of Business Day...

Read more >>





Marketing
The hard truth about loyalty

Issued by TLC Marketing Worldwide

Preneshen Munian, Agency Director of TLC Marketing Africa, will delve into the 'Golden Rules of Loyalty' at the Brand Equity & Customer Loyalty Conference taking place 25-26 March in Johannesburg... read more>>
Survivor marketing: tapping into the informal sector

Issued by Primedia Outdoor

Conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP and is doubling in size every year. Perhaps it's time to bridge the gap between the formal and informal sectors... read more>>
Copywriting essentials for B2C marketing

Jessica Davis

How to succeed at the Bottom of the Pyramid

This unique event on 15 - 16 April will offer EXCLUSIVE insight about Low-Income Consumers and fresh solutions on how to engage and win with these consumers. Hear REAL stories & ask your questions to Stokvels & Informal Traders.

CLICK HERE
Advertising
Lowe flying with 14 new business wins

Issued by Lowe + Partners SA

Lowe + Partners SA has enjoyed 14 new business wins over the past four months, including projects from six new clients and competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever... read more>>
Branding
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Wendy Cochrane, Issued by Knowledge Resources

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies... read more>>
Digital
Digital rewrites business rules

Issued by ITWeb

No matter what business you are in, no matter what industries you focus on, your world is changing - and it is changing because digital is rewriting the rules... read more>>
Education & Training
Changing the face of advertising in South Africa

Sam Sampson, Issued by Quirk

Quirk and Red & Yellow are partnering to offer many learners an opportunity to study a fully funded National Certificate in Advertising... read more>>
Media
Red Cherry Media: Your media and marketing one-stop shop!

Issued by Red Cherry Media

Red Cherry Media is a one-stop supplier to agencies and clients for TV, radio and digital campaigns as well as stand-alone activations. Focussing on production and media, they specialise in interactivity... read more>>
PR & Communications
Why 2015 should be the year of internal communication

Thabiso Dlamini

Internal communication is a fundamental part of any organisation's operations, for without optimising this it will not operate efficiently... read more>>
Recruitment
Top Employers Institute awards first Global Certifications

Issued by Top Employers Institute

The introduction of a Top Employers Global Certification programme is a logical next step in view of the global trend in harmonisation of employee conditions... read more>>
Research
New research identifies top ten call centres
In order to assist companies with rating and improving their call centres, Ask Afrika introduced a dedicated call centre benchmark in 2014 into its Orange Index national service delivery survey... read more>>
Sales
Databases key to sales and marketing

Louise Robinson

Having valid, actionable databases of customers, be they current or potential, is a highly valuable marketing and sales tool, which can not only drive new business, but also boost profits and improve CRM... read more>>
Social Media
#MuseumWeek comes to South Africa
The second annual Twitter Museum Week, will be hosted from the 23 to 29 March 2015. Over 900 Museums have signed up for the week-long celebration with over 44 countries from across the globe participating... read more>>
Media Freedom & Right to Know
Durban writer praises Rushdie, attacked
NEWSWATCH: Durban writer Zainub Priya Dala believes she was assaulted for expressing admiration for controversial novelist Salman Rushdie, reports Mail & Guardian... read more>>
International
Reuters websites blocked in China
BEIJING, CHINA: Reuters news websites were inaccessible in China on Friday, the latest Western news organisation to be blocked in a country where censors keep a tight grip over information... read more>>
Second LionHeart goes to former VP, Al Gore
CANNES, FRANCE: The Cannes LionHeart Award, introduced in 2014, will be awarded to former Vice President Al Gore at the Cannes Lions Awards Ceremony on Saturday, 27 June 2015... read more>>
More International
Africa
Merck supports schistosomiasis education in Mozambique
Around 80% of Mozambicans suffer from the parasitic worm disease, more commonly known as bilharzia... read more>>
More Africa
Government news
Entrepreneurial tender network welcomes proposed government e-tender portal
The announcement of a new government e-tender portal in last month's Budget Speech, has been welcomed by Opentenders.com, a platform that connects entrepreneurs with procurement opportunities... read more>>
SARS advisory committee announced
Finance Minister Nhlanhla Nene has announced the members of the advisory committee that has been set up to attend to governance matters at the South African Revenue Service (SARS)... read more>>
Eskom confirms price increase
Eskom has confirmed that a price increase will be implemented on 1 April 2015... read more>>
Fuel tax not so high after all
Even after finance minister Nhlanhla Nene slapped motorists with a huge tax bill, filling up at local petrol stations is cheaper here than in most other countries... read more>>
Bhisho juices R21m in citrus exports

Deneesha Pillay

More Government news
New accounts
  • Irvine Bartlett secures Deloitte Digital Africa PR account - more info
  • New account gains for Tuned In Publicity - more info

More accounts  Submit a New account
People on the move
  • Turrito Networks appoints head of operations - more info

More people  Submit a Person
Jobs offered
Head of Design - Digital - Pretoria
Award-winning agency, ETIKET, is looking for head of design - digital. Exceptional leader and designer, highly skilled in combining your visual design talent and creative designs, conceptualise exceptional designs. Read more >>

Mid-Senior Developer - Cape Town
Refresh is looking for a full-time mid-senior web developer whose main responsibility would be programming PHP and XHTML with open-source content management systems. Read more >>

Freelance Senior Account Manager - Johannesburg
Freelance senior account manager required in small, vibrant TTL agency for four to five months - no corporate climbers, prima donna's or delegating diva's need apply. Read more >>



New events to diarise
Event Management Summit
Africa Events Management - 25 Mar 2015 to 27 Mar 2015, Harare

How to write winning proposals
Sidewalk Media - 28 Mar 2015, Johannesburg

A Jozi book night with Khaya Dlanga
A Better World Network - 31 Mar 2015, Johannesburg

Social media basics and Twitter workshop
Roseberry Digital - 7 Apr 2015, Cape Town | 14 Apr 2015, Cape Town | 23 Apr 2015, Cape Town | 30 Apr 2015, Cape Town

Startup Picnic Johannesburg
Startup Picnic - 25 Apr 2015, Johannesburg

Social media workshop
Quo Vadis Communications - 13 May 2015, Johannesburg

Executive Think Tank 2015
nlighten - 14 May 2015, Johannesburg

Mobile Business Seminar
Knowledge Integration Web (Pty) Ltd - 28 May 2015, Windhoek

5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

SAESI 2015 Conference Exhibition & Training Events
IMD Conferences Exhibition Workshops (PTY) LTD - 1 Nov 2015 to 6 Nov 2015, Johannesburg

Upcoming events
Oracle Technology Day - 25 Mar 2015, Sandton, Johannesburg
Don't miss opportunity to be one of the executives at this free event! Read more >>

Community journalism
Quo Vadis Communications - 24 Mar 2015, Johannesburg

Photoshop basics
Multidimensions - 24 Mar 2015, Johannesburg

Create the most powerful PowerPoint presentation
Front Foot - 25 Mar 2015, Johannesburg | 27 May 2015, Johannesburg | 29 Jun 2015, Johannesburg | 26 Aug 2015, Johannesburg

Brand Equity & Customer Loyalty Rewards Conference
Trade Conferences International - 25 Mar 2015 to 26 Mar 2015, Johannesburg

Become a website guru in three days!
Multidimensions - 25 Mar 2015 to 27 Mar 2015, Johannesburg

Master the art of social media marketing
Lumico - 25 Mar 2015, Cape Town

Quotes
Nan S. Russell
"People who are winning at working don't ignore the problems they encounter."

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