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Marketing & Media South Africa

Online advertising - how's 2015 shaping up so far?

First up, Gustav Goosen looks at the big online advertising trends for 2015. He reckons that while it's always been a highly competitive space, this seemed the case more than ever this past year, and gives us a hint of what to expect in 2015.

Louise Marsland, on the other hand, is looking at illuminating dark social. In this online sharing economy, the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

Meanwhile, James Hurford takes a different route and looks at the persuasive power of ethos, pathos and logos. Read on and become enlightened...

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Today's top stories


[Trends 2015] The big online advertising trends
[Gustav Goosen] As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital... read more>>

[TrendTalk] Illuminating dark social

Louise Marsland

In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

Read more >>



Persuasive power - ethos, pathos and logos

James Hurford

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since...

Read more >>



Marketers get more from IAS-IMM partnership

Leigh Andrews

IAS MD Johanna McDowell tells us more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)...

Read more >>





BizTrends 2015
[Trends 2015] Keep an eye on Generation Z
What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families... read more>>
[Trends 2015] Brand safe programmatic environment grows in SA

Paula Raubenheimer

With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015... read more>>
[Trends 2015] Changing consumer behaviour

Yegs Ramiah

Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans... read more>>
[Trends 2015] Newsflash: TV will not die

Stu Stobbs

Every year, someone predicts the death of TV ads. They claim the evidence is everywhere, from rising digital media consumption to the increased popularity of the PVR. The only thing is that no one seems to have told TV... read more>>
[Trends 2015] The 'sound' of Africa

Sampa Diseko

Africa is entrenched in oral storytelling, movement and vocal expression. Marketers need to engage with the source of that sound... read more>>


All trends | Trends newsletter | Download app
Advertising
+27 Advertising drives home Discovery Insure "Better Drivers" message

Issued by +27 Advertising

Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial... read more>>
Branding
What we've learned from institutions of higher learning

Christopher Human

According to figures released by the Department of Basic Education, 403,874 students passed their NSC this year. Amid the excitement of negotiating this hurdle, for many it brings the question: "Where to now?" into sharp focus. For higher education institution brands, this is peak season, with brands playing an important role in informing decisions... read more>>
Design
Rethinking the process of museum-making

Issued by Formula D interactive

Khayelitsha, Cape Town's biggest township, needs a museum to commemorate the area's violent history. Formula D interactive has been commissioned by the City of Cape Town to create a concept... read more>>
Digital
How geo-messaging is working for SA brands

Issued by Amorphous

The idea of specifically targeted messages reaching a niche and accurate audience is hugely appealing to marketers. And now South African brands are getting in on the action... read more>>
Events & Conferencing
The hard-hitting trends of 2015, from the experts at Decorex SA

Issued by Thebe Reed Exhibitions

Comfort is key in 2015, say trend forecasters, who predict that this year will see us immerse ourselves in the warm embrace of a world that makes us feel happy and safe... read more>>
Kick-Off Showcases 2015

Issued by Speakers Inc

Join Speakers Inc for a blistering morning of thought-provocation, inspiration, sales and business tips, as well as loads of laughter as they kick 2015 off with a bang in both Cape Town and Jo'burg... read more>>
Mobile
Cell C to challenge Vodacom on Neotel

Thabiso Mochiko

Cell C will "vigorously challenge" Vodacom's (VOD) R7bn acquisition of Neotel and says it will pursue every legal avenue to kill the deal, which could pose a serious threat to its business if approved by regulators... read more>>
Online Media
New online newsletter for women of Africa
Essays Of Africa has launched a daily online newsletter with its stories, latest lifestyle news and fashion or beauty trends... read more>>
Production
Terence Neale of Egg Films directs Careers24

Issued by Egg Films

Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24... read more>>
Promotions
King Korn Mabele campaign

Issued by Yourself Management

The festive season is the busiest time of the year for wholesalers. This is the period when the various stokvel organisations, both big and small flock to the wholesalers and buy groceries in bulk... read more>>
Retail
First retail risk and loss prevention show in Cape Town
Retail Knowledge will organise its first conference and exhibition in South Africa at the Radisson Blu Hotel Waterfront, Cape Town on 12 March 2015... read more>>
Sales
Waking the dead: Increased sales from "beyond the grave"

Brandon Faber

This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects... read more>>
International
Latest emerging trends in market research

Caitlin Stewart, courtesy Ashlan Bonnell

WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit... read more>>
Cannes Lions opens for entries
CANNES, FRANCE: New categories form the highlight of this year's Cannes Lions festival, which opened for entries on 22 January 2015. Chief among them is the launch of a highly anticipated Creative Data Lion... read more>>
Twitter to update users 'while you were away'
More International
Africa
M-Pesa takes East Africa by storm
M-Pesa, the mobile-phone wallet has provided new financial options to places where banks and credit cards are scarce and cash has long been king... read more>>
More Africa
Government news
90 looters to appear in court
At least 90 of the 178 arrested looters from Soweto and Kagiso are expected to appear in court this morning... read more>>
Continued action needed to address rhino poaching
Following the release of the 2014 statistics for rhino poaching in South Africa, WWF South Africa has expressed the need for continued strategic action along the entire illicit horn trafficking network to address the crisis... read more>>
Gauteng invests in 10 community sports centres
Westbury in the south of Johannesburg will be the first to benefit from a flagship project to build 10 multimillion rand state-of-the art multipurpose sports centres across Gauteng over the next five years... read more>>
Gauteng revives manufacturing industry
New vehicles for Gauteng police
More Government news
Motoring news
CLS is the Helen Flanagan of motoring

Henrie Geyser: motoring editor

When Mercedes-Benz launched the CLS 10 years ago it was dubbed Claudia Schiffer because at the time it was one of the sexiest non-supercars car on the planet. Now in its 10th year the latest CLS is even more striking... read more>>
More Motoring news
People on the move
  • Tribeca grows with new account manager and executive - more info

More people  Submit a Person
Jobs offered
Account Executive - Johannesburg
The Media Shack - Seeking a sales specialist in our field. We are a below-the-line marketing collateral procurement agency offering in and outdoor branding, corporate gifts and promotional items. Read more >>

BTL and Digital Account Manager - Johannesburg
Hero is looking for a motivated and experienced account manager to run integrated marketing campaigns for our blue chip clients. Read more >>

Breakthrough Digital Designer - Gauteng
We're looking for an exceptional digital designer with experience at conceptualising and executing across the full spectrum of digital mediums to join our fast growing team. Read more >>

Marketing Executive - Cape Town
Are you organised, confident, outgoing and passionate about all things marketing? Join the Adventure Boot Camp team as a marketing executive! Read more >>



New events to diarise
M-Net Magic in Motion Academy
CTEX Exhibitions - 30 Jan 2015 to 31 Jan 2015 Cape Town

UX Joburg
ThoughtWorks - 31 Jan 2015 Johannesburg

Quest 52 Reality TV Entry
XIV Travel - 5 Feb 2015 to 24 Feb 2015 Cape Town,Johannesburg

Margaret Hirsch Business Woman of The Year 2014
The Centurion - 18 Feb 2015 Centurion

Startup Grind Johannesburg hosts Ryan Bacher
Startup Grind - 26 Feb 2015 Johannesburg

A- Z of brand building
Vega School of Brand Leadership - 26 Feb 2015 to 27 Feb 2015 Johannesburg,Durban,Cape Town,Pretoria

Employer branding masterclass 2015
Employer Branding South Africa - 19 Mar 2015 to 26 Mar 2015 Cape Town

Brand Equity & Customer Loyalty Rewards Conference
Trade Conferences International - 25 Mar 2015 to 26 Mar 2015 Johannesburg

2nd Annual SA Entrepreneurship Expo 2015
New Life Communications - 23 Apr 2015 to 24 Apr 2015 Johannesburg

Rising Stars Careers Expo 2015
Fezekisa Communications - 29 May 2015 to 28 Aug 2015 Bloemfontein,Durban,Port Elizabeth

Upcoming events
Social Media Essentials Course - 29 Jan 2015 to 24 Mar 2015 Johannesburg,Cape Town
This full-day social media workshop is ideal for marketing, communications, public relations and digital professionals looking for an introduction to using social media channels within a marketing strategy. Read more >>


People management skills for new managers
Alusani Skills & Training Network® - 27 Jan 2015 to 28 Jan 2015 Johannesburg

Reputation matters
PRISA - 27 Jan 2015 Randburg

Social Media for Sales People
Niche Training - 28 Jan 2015 to 11 Sep 2015 Cape Town,Johannesburg

Photography 1
PRISA - 28 Jan 2015 Randburg

Module 2 - Strategic event project management
The Hedgehog Event - 28 Jan 2015 to 29 Jan 2015 Johannesburg, Fourways

High Impact Presentations
Dale Carnegie Training - 29 Jan 2015 to 24 Jun 2015 Johannesburg,Johannesbrug

Quotes
William James
"Give your dreams all you've got and you'll be amazed at the energy that comes out of you."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Discovery Insure
Careers24 - Girlfriend's Dad / Terence Neale (Egg Films)
Cotlands launches new campaign

  Twitter
@AdobeMktgCloud
Content is dead. Long live convenience. Brand focus for 2015 is about 'removing the hassle': http://t.co/qjCwNjZzkK http://t.co/M4ZfhdVTe8 - Mon Jan 26
@Forbes
Millennials have a savings rate of -2%, which means they are living paycheck to paycheck or going into debt: http://t.co/6lhw6yLrCf - Mon Jan 26
@GoldenWayMedia
#SEO Multilingual Digital Marketing ( 3rd edition 2015) is available online & on https://t.co/zRuGaFVllq #publishers http://t.co/4374X7C9XS - Mon Jan 26
@TechCrunch
Facebook Is Testing A Simple App For Low-End Android Phones http://t.co/wQaYi0ZBnQ by @jonrussell - Mon Jan 26
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