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Online advertising - how's 2015 shaping up so far?First up, Gustav Goosen looks at the big online advertising trends for 2015. He reckons that while it's always been a highly competitive space, this seemed the case more than ever this past year, and gives us a hint of what to expect in 2015. Louise Marsland, on the other hand, is looking at illuminating dark social. In this online sharing economy, the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily... Meanwhile, James Hurford takes a different route and looks at the persuasive power of ethos, pathos and logos. Read on and become enlightened... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Gustav Goosen] As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital... read more>>
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Louise Marsland In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily... Read more >> | James Hurford 2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... Read more >> | |
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 | What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families... read more>> | |  | Paula Raubenheimer With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015... read more>> | |  | Yegs Ramiah Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans... read more>> | |  | Stu Stobbs Every year, someone predicts the death of TV ads. They claim the evidence is everywhere, from rising digital media consumption to the increased popularity of the PVR. The only thing is that no one seems to have told TV... read more>> | |  | Sampa Diseko Africa is entrenched in oral storytelling, movement and vocal expression. Marketers need to engage with the source of that sound... read more>> | |  |
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 | Issued by +27 Advertising Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial... read more>> | | |
 | Christopher Human According to figures released by the Department of Basic Education, 403,874 students passed their NSC this year. Amid the excitement of negotiating this hurdle, for many it brings the question: "Where to now?" into sharp focus. For higher education institution brands, this is peak season, with brands playing an important role in informing decisions... read more>> | |  |
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 | Issued by Formula D interactive Khayelitsha, Cape Town's biggest township, needs a museum to commemorate the area's violent history. Formula D interactive has been commissioned by the City of Cape Town to create a concept... read more>> | | |
 | Issued by Amorphous The idea of specifically targeted messages reaching a niche and accurate audience is hugely appealing to marketers. And now South African brands are getting in on the action... read more>> | | |
 | Issued by Thebe Reed Exhibitions Comfort is key in 2015, say trend forecasters, who predict that this year will see us immerse ourselves in the warm embrace of a world that makes us feel happy and safe... read more>> | |  | Issued by Speakers Inc Join Speakers Inc for a blistering morning of thought-provocation, inspiration, sales and business tips, as well as loads of laughter as they kick 2015 off with a bang in both Cape Town and Jo'burg... read more>> | | |
 | Thabiso Mochiko Cell C will "vigorously challenge" Vodacom's (VOD) R7bn acquisition of Neotel and says it will pursue every legal avenue to kill the deal, which could pose a serious threat to its business if approved by regulators... read more>> | | |
 | Essays Of Africa has launched a daily online newsletter with its stories, latest lifestyle news and fashion or beauty trends... read more>> | |  |
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 | Issued by Egg Films Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24... read more>> | | |
 | Issued by Yourself Management The festive season is the busiest time of the year for wholesalers. This is the period when the various stokvel organisations, both big and small flock to the wholesalers and buy groceries in bulk... read more>> | | |
 | Retail Knowledge will organise its first conference and exhibition in South Africa at the Radisson Blu Hotel Waterfront, Cape Town on 12 March 2015... read more>> | | |
 | Brandon Faber This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects... read more>> | | |  | Caitlin Stewart, courtesy Ashlan Bonnell WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit... read more>> | |  | CANNES, FRANCE: New categories form the highlight of this year's Cannes Lions festival, which opened for entries on 22 January 2015. Chief among them is the launch of a highly anticipated Creative Data Lion... read more>> | | | | | More International | |
|  | M-Pesa, the mobile-phone wallet has provided new financial options to places where banks and credit cards are scarce and cash has long been king... read more>> | | | More Africa | |
|  | At least 90 of the 178 arrested looters from Soweto and Kagiso are expected to appear in court this morning... read more>> | |  | Following the release of the 2014 statistics for rhino poaching in South Africa, WWF South Africa has expressed the need for continued strategic action along the entire illicit horn trafficking network to address the crisis... read more>> | |  | Westbury in the south of Johannesburg will be the first to benefit from a flagship project to build 10 multimillion rand state-of-the art multipurpose sports centres across Gauteng over the next five years... read more>> | | | | | | | More Government news | |
|  | Henrie Geyser: motoring editor When Mercedes-Benz launched the CLS 10 years ago it was dubbed Claudia Schiffer because at the time it was one of the sexiest non-supercars car on the planet. Now in its 10th year the latest CLS is even more striking... read more>> | | | More Motoring news | |
| - Tribeca grows with new account manager and executive - more info
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| The Media Shack - Seeking a sales specialist in our field. We are a below-the-line marketing collateral procurement agency offering in and outdoor branding, corporate gifts and promotional items. Read more >>Hero is looking for a motivated and experienced account manager to run integrated marketing campaigns for our blue chip clients. Read more >>We're looking for an exceptional digital designer with experience at conceptualising and executing across the full spectrum of digital mediums to join our fast growing team. Read more >>Are you organised, confident, outgoing and passionate about all things marketing? Join the Adventure Boot Camp team as a marketing executive! Read more >>
| | | UX JoburgThoughtWorks - 31 Jan 2015 Johannesburg A- Z of brand buildingVega School of Brand Leadership - 26 Feb 2015 to 27 Feb 2015 Johannesburg,Durban,Cape Town,Pretoria | |  This full-day social media workshop is ideal for marketing, communications, public relations and digital professionals looking for an introduction to using social media channels within a marketing strategy. Read more >> | | |
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