The impact of Gen Z on the way brands treat consumers, the rise of Afrofuturism and the real reason many brands fail at cracking the African market were all hot topics on the first day of this design business-centric conference...
By Leigh Andrews 23 Oct 2015 12:00
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
The African Cristal Festival, reportedly the first 'Summit for Media and Communication' dedicated to the African continent, will take place from 25-27 October 2012 in Abidjan, Ivory Coast. This event aims to bring together the media and communication industry to promote regional culture through competitions that will showcase and reward creativity with a local approach that will celebrate the different languages, dialects and formats of advertising specific to the region.
31 Aug 2012 10:44
Garrick Hamm, creative partner at the London design consultancy, Williams Murray Hamm (WMH), will be the Communication Design jury chairman at the Loeries judging, which takes place from 5-13 July 2011. He will give a talk at the Judges Seminar on 5 July 2011 for industry professionals, students and media.
4 May 2011 11:05
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22