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#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...

4 Nov 2016

Alliance Media's steaming Sadza billboard

Along Churchill road in Harare, the Alliance Media billboard advertising Red Seal Sadza is making use of the outdoor advertising space like no one has before...

Issued by Alliance Media 20 Oct 2016

When the going gets tough, the tough do more research

A recent downgrade in Africa's predicted growth reflects many of the difficulties facing sub-Saharan Africa...

22 May 2016

'Connect, Diversify, Grow' at FESPA Africa

There is an increased focus on Sub-Saharan Africa this year at FESPA Africa...

5 May 2016

The JCDecaux Sub-Saharan Africa HR structure is rationalised for growth!

JCDecaux in sub-Saharan Africa has rationalised and streamlined its structure to optimise the integration of the JCDecaux Group's international procedures, and accommodate the new growth strategies across the continent...

Issued by JCDecaux 20 Apr 2016

Alliance Media once again awarded the contract at SSKIA Airport

Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on 18 September and once again Alliance Media has been awarded the exclusive indoor and outdoor media contract...

Issued by Alliance Media 3 Sep 2015

Alliance Media partners with Vodacom in Tanzania

Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...

Issued by Alliance Media 1 Dec 2014

Continental Outdoor ignites the streets of Malawi

Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi with the erection of these world-class advertising structures into Blantyre and Lilongwe...

Issued by JCDecaux 26 Nov 2014

Alliance Media supports Rotary in Mauritius

This year sees the Rotary Club in Mauritius celebrating its Golden Jubilee and they've been holding various events over the past couple of weeks in the build-up to their AGM...

Issued by Alliance Media 11 Nov 2014

Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...

Issued by JCDecaux 27 Aug 2014

Jockey targets Gabarone through OOH campaigns

To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a...

30 Jul 2014

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