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TBWA\ Angola engineer flashmob
TBWA\ Angola engineer flashmob

Grocery shopping in Angola recently took a turn from the mundane when shoppers were surprised with a flashmob. TBWA\ Angola engineered the guerilla-marketing stunt for Cerveja CUCA, a local beer manufacturer in the Angolan market. Unsuspecting onlookers were treated to an energetic flash dance...

Continental Outdoor wins Superbrand award

Continental Outdoor Media (Zimbabwe) was awarded 2nd prize in the Best Media House category in the 2011 Superbrands Awards at an awards ceremony last night, at the Rainbow Hotel in Zimbabwe, hosted by The Marketers Association of Zimbabwe. The award comes just after six months of Continental Outdoor...

Continental Outdoor wraps up Windhoek
Continental Outdoor wraps up Windhoek

Continental Outdoor have erected a Trustco billboard with extensions on the Robert Mugabe Eros Bridge in Windhoek, Namibia as well as a 4m x 30m building wrap in the Windhoek CBD for Telekom....

Lewis Hamilton, Johnnie Walker promote responsible drinking
Lewis Hamilton, Johnnie Walker promote responsible drinking

click to enlargeMcLaren Mercedes F1 team driver Lewis Hamilton, and sponsor Johnnie Walker, are together promoting responsible drinking in Angola. The awareness campaign has been built on an outdoor advertising campaign with Continental Outdoor on strategically placed wall wraps, building wraps and...

Blue chip location for blue chip brand
Blue chip location for blue chip brand

click to enlargePrimedia Unlimited subsidiary Wideopen Platform recently branded eight east-facing levels of the Sandton-based Johannesburg Securities Exchange for Nedbank Business Banking, conceptualised by creative and media agencies Net#Work BBDO and Nota Bene respectively. Running until...

Primedia Outdoor CEO resigns

After nine years, Primedia Outdoor CEO Pete Piccione will be leaving the company to pursue personal interests and opportunities, the company announced recently. S'khumbuzo Nkosi, appointed MD in July 2006, will continue to "steer the ship well into the future", according to Steve Ratlou, executive...

Final call for entry for Street Pole Ads Awards

Creatives are reminded to submit their entries into the 2006/2007 Street Pole Ads Awards on or before 6 February 2007. Presented annually by The ADreach Group, the national awards promote and reward excellence in outdoor creative execution, specifically acknowledging the appropriate application of...

Brand interaction at transaction points

Primedia Unlimited subsidiary X/procure has extended its offering for selling advertising on ordering systems to include advertising options at both dispensing and point of sale systems. X/procure has also added 700 pharmacies to its network, enabling advertisers to reach even more pharmacy staff....

Influencing customers at the point of sale
Influencing customers at the point of sale

click to enlargePrimedia Unlimited subsidiary Primall Media has been responsible for Clinique's six-month '3-Step' escalator campaign in Tygervalley, Greenacres, Pavillion, Kolonnade and Eastgate shopping centres, which is being extended until June 2007. "Mall advertising was the natural choice for...

New GM for Clear Channel Namibia
New GM for Clear Channel Namibia

click to enlargeClear Channel Outdoor, in operation for 15 years, recently announced the appointment of Harald Fulle as GM. Fulle has an established track record in Namibia, gained within several multinational companies....

Clear Channel wins Starcom Africa award

Clear Channel Outdoor (Africa Division) was recently awarded the Africa Media Owner of the Year title at the Starcom function in September 2006. The award is based on outstanding service levels, the provision of strategic insight and professionalism provided by a media owner to Starcom throughout...

Uplifting fruit juice
Uplifting fruit juice

click to enlargePrimedia Unlimited's shopping centre advertising subsidiary, Primall Media, has made strategic use of escalators and lifts in the food and promotions courts of the Fourways, Tygervalley and Waterfall Malls to promote Ceres fruit juice in a 'Perfectly Uplifting' manner. Clear vinyl-,...

Time for coffee
Time for coffee

click to enlargePrimall Media, a subsidiary of Primedia Unlimited, has recently been using exterior and interior billboards to pull crowds to a dedicated Nescafé Classic Lounge at Eastgate, Hyde Park, The Glen and The Pavilion. Drawing attention to the Nescafé-operated centre court...

Taxis promote throat lozenges
Taxis promote throat lozenges

click to enlargeTo illustrate Strepsils' new packaging and medicinal properties, Reckitt Benkiser commissioned ComutaNet to brand 100 ComutaNet taxis from windowsills to the lower edges and, at major areas of commuter convergence, ComutaNet promoters interacted with commuters and enlightened them on...

Mini format for maxi impact
Mini format for maxi impact

click to enlargeTo generate hype and excitement around the launch of the new Mini Pringles potato chips, events company Sound Media/The Sound Syndicate/Starcom called upon vehicle branding company Graffiti to brand two Mini Cooper vehicles in red and yellow and take to the streets to announce the...

Silhouetted against the skyline
Silhouetted against the skyline

click to enlargeAgri business Afgri commissioned Big Door to paint one of the silos at its Kaalfontein retail outlet, visible from the R21 highway. The branding forms part of Afgri's rebranding programme, under which retail outlet brands like OTK, Natalagri and LK will all be united under the Afgri...

Bringing lite to Childline
Bringing lite to Childline

Primedia Outdoor is donating exposure on available PRIMELites and Consumer Ads in Gauteng to Childline's Gauteng awareness campaign, while staff are dedicating personal time to the charity. Under consideration is a national campaign on billboards and Consumer Ads. "While meeting the needs of clients...

Eno on the go
Eno on the go

click to enlargeA specially-constructed 20m high Primedia Outdoor billboard with a larger-than-life mannequin is being used to drive home Eno's pay-off line. The 3D creative depicts a high-rise building, a suspended window cleaner's gantry and an 'overall-dressed' model cleaning the high-rise's...

Sound added to plasma screens
Sound added to plasma screens

click to enlargePrimedia Outdoor has added high quality sound bytes on advertisements screened on its Johannesburg International Airport plasma screens, at no additional cost, since the end of May 2006. "The sound is subtle and unobtrusive, but the message is extremely clear owing to hi-fidelity,"...

Showing consumers how to conserve energy

During the cold month of May 2006, Eskom - with the backing of the Department of Minerals and Energy - teamed up with ComutaNet to educate South African commuters on using electricity economically. Gazebo Promotion units were strategically placed at taxi ranks nationwide, branded together with...

A birthday card with a difference
A birthday card with a difference

click to enlarge"If there was one way my staff could have let the world know it was my birthday, it was with one of our billboards," says Adelaide McKelvey, sales and marketing director of Clear Channel Outdoor staff. The card was flighted on a Citilite adjacent to the head office for her special...

Email competition winners released

The three winners of Primedia Outdoor's winter email competition are Anton Twig, marketing manager, Brandhouse; Warren Farrer, marketing manager, Rainbow; and Celeste Vorster, media buyer, OMD. Entrants answered questions relating to the creative guidelines on outdoor that featured on Primedia...

Doing it around the baggage carousel
Doing it around the baggage carousel

click to enlargePrimedia Outdoor negotiated special rights with ACSA at Durban International Airport (DIA) on behalf of Signalroom and mutual client, Nike, to place Nike-branded shoe boxes amongst the luggage of passengers arriving at DIA for the Comrades Marathon. The promotion builds on the...

A smiling outpost

Ad Outpost recently acquired five-year old independent company, Smile Media, which focuses solely on ambient media opportunities including, mobile media (trailer advertising) and inflatables. Says Willem Krog, MD at Ad Outpost, "We believe that ambient media compliments any traditional outdoor...

Spreading the makeover news
Spreading the makeover news

click to enlargeRama margarine's re-launch of its image has been a makeover that has gone beyond new packaging. To maximise impact and reiterate strong brand reputation as the number one choice of margarine, the Primedia Outdoor medium was chosen to give wide coverage to the campaign, with a...

Death of MD of Clear Channel's Africa Division

It is with great sadness that Clear Channel has announced the passing away of Russell Willey, MD of Clear Channel's Africa Division, on Friday, 5 May 2006. Willey was a valued member of the Clear Channel Independent Executive team, and the commitment and integrity with which he led the Africa...

Wave of advertising hits water coolers

Advertisers now have a new alternative through Aqua Media water coolers, which are placed in selected environments as a relationship-building tool and brand awareness driver. The recipient of the branded water cooler receives a free service with purified water every month. Aqua Media has over 120...

Football on the forecourt

Puma recently sponsored highlights from the African Cup of Nations on Forecourt Media LED screens in forty fuel station forecourts. Throughout the day, the latest scores and team standings were updated in sixty-second clips, with highlights preceded and followed by a ten-second Puma ad featuring...

Driving advertising

It is not only advertisers and media directors who are responding well to transit media; commuters themselves admit that it is making an impact. Says Jacques du Preez, MD of Provantage Media, an activation media company which has recently added transit media to its product portfolio, "Our research...

'Chuck drives an Isuzu'

If Chuck Norris, one of the toughest men alive, needed to drive, which vehicle would meet his demands? An Isuzu, of course. Says Net#work BBDO executive creative director Julian Watt, "While Chuck delivers pain in the form of roundhouse kicks to the head, the Isuzu just delivers. It is not often...

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