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BizTrends 2018

Digital revolution holds bright promises for Africa

Turning a digital divide into dividends will require effort in Africa, but the rewards are great...

By Eleni Mourdoukoutas 13 Feb 2018

A new TV content festival announced

ZIFF and DISCOP Zanzibar add TV series festival to the category line-up...

12 Feb 2018

#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

Dedicated Lego channel for Africa, MENA

iflix signs multi-year deal with Lego, launches dedicated channel in Africa and the Middle East...

2 days ago

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold...

By Leigh Andrews 3 days ago

The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 14 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...

13 Feb 2018

Strategic appointment for Burson-Marsteller Africa

Burson-Marsteller Africa has strengthened its financial and investor relations offering...

13 Feb 2018

'Colours of the Alphabet' free to stream

AfriDocs, the free streaming platform for the best documentaries in Africa is presenting the unique film project 'Colours of the Alphabet' for streaming for free for 30 days...

13 Feb 2018

Ringier Africa signs pan-African content agreement with NYT

Ringier Africa Digital Publishing will publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria...

13 Feb 2018

Powering competitiveness in Africa

With its chosen theme, 'African Champions: Powering Competitiveness', the Africa CEO Forum 2018 aims to enable its participants to formulate action plans for the transformation of the continent's large companies...

12 Feb 2018

Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

Africanews launches weekly business, lifestyle programme for Middle East

Africanews has launched 'Inspire Middle East' for its African and European audiences...

9 Feb 2018

The missing links in the digital ecosystem in Africa

Companies like Google, Facebook, SEC2Africa and Oradian are identifying what could be the missing links in the digital ecosystem: knowledge transfer and face-to-face interaction...

8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Make the most of your money with AI and machine learning

While a variety of popular apps such as Apple Siri, Google Now, Amazon Alexa and Microsoft Cortana promise to enhance people's lifestyles, few will have more impact on consumer behaviour than personal finance assistants...

By Bradley Elliott 9 Feb 2018

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group has acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets...

Issued by Provantage Media Group 9 Feb 2018

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