Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
Recently Alliance Media partnered up with McDonald's in a new and exciting project for the successful fast food chain.
Issued by Alliance Media 29 Nov 2013 11:42
Capital Lifestyle Magazine reported on 8 August 2013 that engineers in the city of Lima, Peru, "have found a way to use the intense humidity to produce drinkable water from a billboard." (video)
8 Aug 2013 13:18
Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari.
21 May 2013 12:40
Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
Issued by Alliance Media 15 May 2013 12:24
This month marks the 19th anniversary of the genocide that took place in Rwanda in 1994. In commemoration of this, MTN has put up billboards around Kigali to remember those that passed on during the genocide.
Issued by Alliance Media 26 Apr 2013 07:35
The night skies in Lusaka, Zambia, are lit up by Continental Outdoor Media, hosting the Samsung logo on Findeco House which has now become an iconic site on the skyline.
Issued by Continental Outdoor 17 Apr 2013 11:02
In a first of its kind Continental Outdoor Media Botswana has acquired exclusive rights to advertising in one of the largest retail spaces in Botswana.
Issued by Continental Outdoor 12 Apr 2013 12:54
Alliance Media, Africa's largest billboard and airport advertising concession holder, has partnered up with some of the biggest multinationals in Kenya to launch some exciting campaigns.
Issued by Alliance Media 6 Mar 2013 10:16
Last week saw Alliance Media Kenya, part of the Alliance Media Group, partnering with Visa to launch the their co-branded campaign with Shell.
Issued by Alliance Media 1 Mar 2013 09:29
Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign.
Issued by Alliance Media 20 Feb 2013 11:23
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