[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

Kenya PR firm awarded for social media campaign

[Carole Kimutai] Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign. 16 Nov 2012 13:23

[Executive Check] Ad agencies ought to be intimate with clients to thrive

[Walter Wafula] MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business. 15 Oct 2012 10:25

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

Kampala's outdoor advertising rates set to soar

[Walter Wafula] The Kampala City Council (KCC) which is in charge of licensing and regulating activities of outdoor advertisers is finalising a plan to increase fees levied on agencies for erecting billboards across the city by 70%, according to James Kiwanuka, chairman of Uganda Outdoor Contractors Association. 9 Jan 2009 10:44

Advertising companies battle for Entebbe Airport space

[Walter Wafula] Alliance Media Uganda and Messrs Clear Channel Independent are at war. The two advertising agencies are fighting for the rights to manage advertising space at Entebbe International Airport causing confusion that could lead to major losses by key advertisers. 12 Aug 2008 09:35

Nairobi advertisers get the message across using local talent

[Vuyo Mkosi] What first strikes you about Nairobi is the vast number of outdoor advertising sites visible. The city is littered with outdoor, positioned at every roundabout, in every neighbourhood and on most streets. These are not just small or average-sized billboards either, they are all huge. 7 Aug 2008 09:54