Profile

Gary Harwood is a founder and director of HKLM (www.hklm.co.za); Graham Leigh is a founding director; Jerry Nyagah is MD of HKLM Nairobi; Julia Bouie Leuner is a director; Andre Redelinghuys is head of strategy; Johan van Wyk is ECD; and Dr Sean McCoy is HKLM's CEO and Brand Council of South Africa (BCSA) chairperson. Read the livinglab.hklmgroup.com blog; follow @hklm_lab on Twitter; connect on Facebook.
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[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

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