The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
The MTV Staying Alive Foundation and Nigerian publisher Kachifo are inviting young Nigerian artists and illustrators (16-34) to submit their designs for a comic book based on the Shuga TV series.
1 Aug 2013 14:13
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
28 Nov 2012 12:27
Research In Motion (RIM), maker of BlackBerry smartphones has trained 70 Nigerian youth enterprenuers on how to develop mobile applications in its BlackBerry 10 developer training forum.
By Henry Ifeanyi 21 Aug 2012 14:33
Airtel Nigeria demonstrated its commitment to the development of the creative industry in Africa as it joined organisers of the Africa Movie Academy Awards (AMAA) to honour, reward and celebrate accomplished African movie stars at an awards ceremony held at the Eko Hotel & Suites, Lagos on Sunday, 22 April 2012.
24 Apr 2012 15:39
Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
23 Apr 2012 11:11
The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage.
By Raheem Akingbolu 19 Mar 2012 13:07
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
By Herman Manson: @marklives 7 Dec 2011 12:38
Pixel Foundry, a photographic services agency based in South Africa, has announced that it will be expanding operations in Africa, with new divisions across Nigeria, DRC and other growing markets throughout the sub-Saharan region.
6 Oct 2011 12:04
Garrick Hamm, creative partner at the London design consultancy, Williams Murray Hamm (WMH), will be the Communication Design jury chairman at the Loeries judging, which takes place from 5-13 July 2011. He will give a talk at the Judges Seminar on 5 July 2011 for industry professionals, students and media.
4 May 2011 11:05
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