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Marketing & Media South Africa

Top company and news stories 26 February 2018

  • Network BBDO MD Gau Narayanan says, 'SA as a launchpad for talking to Africans in Africa'
  • Jon Ratcliffe, CEO of Engage Video Group, unpacks aspects of viral video success in 2018
  • Retail editor Lauren Hartzenberg talks to #Newsmaker Esther Hoogstad on steering Spree's CX
  • In this week's #FairnessFirst, see how #Sona2018 left SA's social media set hopeful of real change
  • Product of the Year 2018 awards SA's favourite consumer goods
  • Andy Walker of Memeburn explains why SA's #SaveWater mascot Splash is scarier than the drought
  • And my latest #LoeriesRanking Q&A is with Robroy Music

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    P.S.: Click through to our Design Indaba special section for our comprehensive coverage of last week's Festival, and watch for our special edition newsletter, hitting your inbox today!

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    BizTop stories
    Highlights and higher powers at Design Indaba 2018: The superheroes of design

    Terry Levin

    Terry Levin lists the highlights of this year's Design Indaba Festival...read
    Leigh Andrews in conversation with Lebo Mashile at Design Indaba.
    #DesignIndaba2018: 'Advice for the African girl child' - Lebo Mashile

    Leigh Andrews

    Lebo Mashile on African females as the future of humanity, the importance of having a mentor in the industry and honouring the legacy of Hugh Masekela...read
    Location-based marketing, what is it and how to take advantage of this trend?
    Location-based marketing, what is it and how to take advantage of this trend?

    Lynette Hundermark

    Location-based marketing has been a hyped-up trend, especially with the advent of apps, but what is it exactly?...read
    DStv subscription fees to increase again
    DStv subscription fees to increase again

    Jason Snyman

    MultiChoice has announced that DStv subscription fees will see another hike this year. Starting in April, expect to pay more. For nothing...read
    Design Indaba
    #DesignIndaba2018: 'Best conference in the world'

    Leigh Andrews

    The 23rd Design Indaba conference, taking place at the Artscape from 21 to 23 February 2018, kicked off with a reminder not to film proceedings and to keep phones on silent. Tweeting, Facebook check-ins and Instagram tagging were allowed - clearly, as it's all about sharing the inspiration... read
    #DesignIndaba2018: Thabiso Mjo's Tutu 2.0 light voted Most Beautiful Object in SA
    Thabisa Mjo's Tutu 2.0 light judged has been named the 'Most Beautiful Object in South Africa' by public vote at Design Indaba 2018... read
    #DesignIndaba2018: Thomas Heatherwick on designing with heart and soul

    Ann Nurock

    For most South Africans, Thomas Heatherwick has become a household name for his design of the Zeitz Mocaa in Cape Town. But there is so much more to this man, which he revealed in his talk at Design Indaba... read
    #DesignIndaba2018: 'This is Africa's moment'

    Louise Marsland

    The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received... read
    The Goddesses of the past and present (Part 1)

    Jessica Tennant

    Dutch trend forecaster Lidewij Edelkoort presented her latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at Lisof in Johannesburg yesterday... read
    The Goddesses of the past and present (Part 2)

    Jessica Tennant

    This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019... read
    #DesignIndaba2018: Speaking in colours

    Terry Levin

    While admiring the work of Edel Rodriguez and Morag Myerscough at Design Indaba 2018, Terry Levin contemplates if perhaps the value of any graphic design may be determined by how effective it is in influencing a desired outcome, provoking a specific mental or emotional response in the viewer... read
    #DesignIndaba2018: Zach Lieberman's magical world

    Sue Disler

    Academic, rockstar or DJ? This was one of the questions Sue Disler had for artist and educator - creative coder, Zachery Lieberman in her interview with him on Day 1 of Design Indaba 2018... read
    #DesignIndaba2018: The next generation of fashion is biology

    Jessica Tennant

    New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product... read
    #DesignIndaba2018: Be inspired by problems in Africa

    Louise Marsland

    Design Indaba showcased the work of Leroy Mawasaru, a Kenyan teenager who is changing the world and showing how Afrofuturism can unfold for the continent... read
    #DesignIndaba2018: Lebo Mashile on why she keeps coming back to gender and race in her poetry

    Leigh Andrews

    Weaving her lyrical way through history, the ultimate lyrical female linguist, Lebo Mashile unpacked the power of design language... read
    #DesignIndaba2018: Seeing the world through a grain of sand

    Jessica Tennant

    The moment designer Lonny van Ryswyck took her shoes off on the Design Indaba stage, she opened many eyes to see the same thing in a different way. Isn't that what design is really about? read
    #Designindaba2018: SA's crowd-sourced solution for a global problem

    Sue Disler

    Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation... read
    #DesignIndaba2018: Fashion with a social conscience

    Louise Marsland

    How Egyptian fashion designer Amna Elshandaweely uses social activism in her fashion to address issues of culture and identity... read
    #DesignIndaba2018: Neri Oxman is naturing our future

    Sue Disler

    Neri Oxman, architect, inventor, engineer, designer, scientist and founding director of the Mediated Matter Group at MIT Media Lab, who spoke on Day 3, thanked Design Indaba's founder, Ravi Nadoo for letting her be "suntanned by the Mother City's spirit... read
    #DesignIndaba2018: Getting smarter at partnering by design

    Jessica Tennant

    Brothers and co-founders (or 'partners by design' as they call themselves) Sam and Rob Paddock, CEO and chief of strategic partnerships at GetSmarter addressed Design Indaba delegates yesterday on how partnering at the student level as well as the employee and executive level has not only increased their course completion rate but resulted in the turnaround of the business... read
    #DesignIndaba2018: Connecting the unconnected in Africa

    Louise Marsland

    Design Indaba speaker Mark Kamau is a Kenyan on a mission to connect everyone in Africa, and then the rest of the world, to the internet... read
    #DesignIndaba2018: Es Devlin on moving from thoughts to words to actions, fast

    Leigh Andrews

    You know you're in for a treat when the final speaker reaches the Design Indaba conference stage, they tend to save the best for last. Here's how 'kinetic stage sculptor' Es Devlin wowed us in sharing how she makes global musical performances more visually appealing... read
    Design Indaba Festival Day One

    View gallery
    The best moments of Design Indaba Conference Day One

    View gallery
    Design Indaba Festival Day Two

    View gallery
    The best moments of Design Indaba Conference Day Two

    View gallery
    Mark Kamau's talk at Design Indaba

    View gallery
    Design Indaba Festival Day Three and Four

    View gallery
    The best moments of the final day of the Design Indaba Conference

    View gallery
    Marketing & Media
    A South African's guide to moving to and making it in Malta: The secret language of doors

    Marcus 'The Maltese Falcon' Brewster

    To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently... read
    Advertising
    #OrchidsandOnions: Real appeal for real people is how Kia's Sportage rolls... but who let Sanral's strange Valentine's Day road map out in public?

    Brendan Seery

    Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually... read
    Package and Product Design grand jury announced for NYF Advertising Awards
    The members of the 2018 Package and Product Design Live Session grand jury has been announced by the New York Festivals (NYF) International Advertising Awards... read
    Shortlist for 2018 AME Awards announced
    New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition... read
    Dalmatian tops off new business streak with Protea Hotels by Marriott win

    Issued By M&C Saatchi Abel

    Agency growth allows investment in fresh talent

    Issued By Boomtown

    Nando's and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname

    Issued By M&C Saatchi Abel

    34° has the right mix for 2018

    Issued By 34°

    Moments of natural refreshment with Strongbow

    Issued By Dentsu Aegis Network

    Publisher Hosted Programmatic Guaranteed (PHPG)

    Riaan Sunny

    Issued By Independent Media

    New York Festivals Advertising Awards

    Aisling Holmes

    Issued By McCann Johannesburg

    Etiket takes silver at Midas Awards

    Issued By Etiket

    Ten years of 99c: What's next for Cape Town's 'Most Admired Agency'?

    Issued By Ninety9cents

    Branding
    Is the methodology getting in the way?

    Mpho Mpofu

    In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required... read
    The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

    John Sinclair

    Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy... read
    South Africa's #SaveWater mascot Splash is scarier than the drought

    Andy Walker

    While the City of Cape Town is using apps, Twitter campaigns and Mmusi Maimane's bucket delegation skills to remind South Africans to save water, the nation's Department of Water and Sanitation is taking a - ahem - different approach... read
    CRM, CX, UX
    #Newsmaker: Esther Hoogstad steers Spree's customer journey

    Lauren Hartzenberg

    Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience... read
    H&M and Woolworths score top marks in customer centricity rankings
    With economic conditions in South Africa likely to remain weak, the apparel retail industry growth forecast for 2018 is muted... read
    CSI
    Facebook announce three-year partnership with Nelson Mandela Foundation
    Facebook has announced a three-year partnership to support The Nelson Mandela archive, based at the Nelson Mandela Foundation... read
    Tackling climate change in the month of love (and all year round)

    Kim Wainer

    Issued By Shift Social Development

    Digital
    #StartupStory: Live Connected helps you manage your 'tribe'

    Ilse van den Berg

    Nthathi Mthembu is the founder of Live Connected, an app that helps parents manage their tribe's schedules easily... read
    Viral video success in 2018

    Jon Ratcliffe

    Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram... read
    Why brands should focus on community building over the eye-balls approach

    Danilo Acquisto

    Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone... read
    The next step in your marketing? You're probably already using it

    Adam Howatson

    Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief... read
    Google-Getty deal is good, but more needs to be done

    Issued By SAFREA

    Digital pioneer: Techsys Digital appointed as Pioneer Foods digital and social agency

    Issued By Techsys Digital

    Events & Conferencing
    Confex industry stimulates business growth
    "Recent research by the National Convention Bureau shows that up to 60% of international delegates who have come to South Africa will come back within the next five years with their family - creating a ripple effect in the economy..." read
    What is The Experience Economy?

    Issued By Worx Group

    Exhibitions
    Exhibiting made easier, and more affordable

    Issued By Scan Display

    Comic Con comes to Africa

    Issued By Reed Exhibitions

    Scan Display honoured to receive four exhibition industry awards

    Issued By Scan Display

    Film & Cinematography
    African influence on Hollywood films
    How Africa is influencing Hollywood movies showcased on 'CNN Marketplace Africa'... read
    Discovery is looking for the next great African filmmaker
    Discovery Channels is renewing its partnership with the Jozi Film Festival once again to find its next great African filmmaker... read
    Marketing
    SA as a launchpad for talking to Africans in Africa

    Gau Narayanan

    How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa... read
    How 'brand you' came to be

    Gary Mortimer

    Dale Carnegie's line from his bestseller book 'How to Win Friends and Influence People' rings especially true in the retail sector... read
    Don't overlook consumers in Africa's rural areas

    Ben Leo

    Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025... read
    The crossover between human sciences and marketing

    Claire Denham-Dyson

    Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy... read
    Media
    SAFREA launches 2018 freelancer rates survey

    Issued By SAFREA


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    Mobile
    Save time by getting all your answers...

    Issued By AfriGIS

    OOH
    Transit.TV celebrates 10 years

    Issued By Provantage Media Group

    Tractor Outdoor expands on their LOOP digital network

    Issued By Tractor Outdoor

    PR & Communications
    History has a way of repeating itself, even in PR

    Khangelani Dziba

    Khangelani Dziba writes that there's currently a shift taking place that's influencing how we do marketing and PR... read
    Printing
    Canon designs recognised with internationally renowned iF Design Awards for 24th consecutive year

    Issued By Canon SA

    Production
    G&G Digital launches breakthrough photography and videography services

    Desiree Gullan

    Issued By G&G Digital

    Publishing
    Proposed copyright amendment bill to be discussed at Creative Industry Imbizo
    South Africa's creative industries will be gathering at the University of Pretoria on Saturday, 24 February for the Creative Industry Imbizo where the practical effects of the proposed copyright amendment bill will be discussed... read
    Recruitment
    Six steps to ensuring that your employees remain motivated

    Issued By WOW Enterprise Performance Solutions

    Good user experience and reach promotes massive growth in job applications

    Issued By CareerJunction

    Research
    UK retail loyalty programmes suffer from a lack of differentiation
    The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix... read
    Retail
    Product of the Year 2018 awards SA's favourite consumer goods
    Product of the Year - South Africa's largest independent consumer-voted survey - celebrated 10 years of rewarding innovation and excellence in the country at its annual awards gala ceremony... read
    Social Media
    The challenge of a schizophrenic brand

    Mike Saunders

    While the digital age has been a blessing for brands, social media channels and communication is posing a very real problem for brands in presenting a single front to the customer that they can trust... read
    Four reasons to use social media as your focus group

    Boris Dzhingarov

    Issued By Monetary Library

    Sponsorship
    Six opportunities for SA sports rights holders to consider in 2018

    Issued By Sportal

    TV
    Econet Media subsidiary Kwesé buys iflix
    Econet Media subsidiary and pan-African media company Kwesé, has announced its acquisition of the world's leading internet TV service for emerging markets, iflix, to form a new dynamic TV and mobile offering in sub-Saharan Africa... read
    New winner selected for David Tlale reality show following dispute
    Following a dispute between fashion designer David Tlale and the original winner of his reality show The Intern, a young Limpopo designer has been announced as the new winner. read
    Boxing bonanza set for Mbabane, Swaziland

    Issued By S-Factor

    IAB Digital Summit & Bookmarks
    PoPI Act could kill more than just spam

    Elizabeth de Stadler

    The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers... read
    #IABDigitalSummit2018: The ultimate 'state of the industry' event

    Leigh Andrews

    How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track... read
    Behind the Selfie
    #BehindtheSelfie with... Matt Ross

    Leigh Andrews

    This week, we go behind the selfie with technophile Matt Ross, chief creative officer at King James Digital... read
    Fairness First
    #FairnessFirst: #Sona2018 leaves SA's social media set hopeful of real change

    Leigh Andrews

    The recent State of the Nation Address, given just a day after coming to power by newly minted president Cyril Ramaphosa, left many SA netizens satisfied and optimistic about the future as he promised one where hard work would triumph over past inequalities... read
    Loeries Creative Week Durban
    #LoeriesRanking with... Robroy Music

    Leigh Andrews

    Independent music company Robroy Music's founder, Rob Schroder, lets us in on their successes on the award track and the intricacies of composing music and sound design for all formats of advertising... read
    Africa
    How to increase ad spend in Nigeria

    Mike Archer

    There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...? read
    Business
    Google Assistant adds more languages in global push
    SAN FRANCISCO, US - Google says its digital assistant software would be available in more than 30 languages by the end of the years as it steps up its artificial intelligence efforts against Amazon and others... read
    #TriedAndTested: Nissan Qashqai 1.2T Acenta

    Ilse van den Berg

    Over the past year, Nissan has been launching new and facelifted models at the speed of lightning. The most recent one being the upgraded #cityproof urban crossover, the Qashqai. read
    #Budget2018: Five things you'll pay more for in 2018
    Budget 2018 is an austerity budget. In a nutshell, the country has been spending more than it earns so we have to tighten our belt, and pay a bit more in tax... read
    Kenya seeks to bridge trade deficit with Morocco
    The Kenya National Chamber of Commerce & Industry is seeking to bridge the trade deficit between Kenya and Morocco and grow trade between the two countries... read
    Quotes
    Anais Nin
    "Throw your dreams into space like a kite, and you do not know what it will bring back, a new life, a new friend, a new love, a new country."
    Anthony Burgess
    "I didn't think; I experimented."
    T. S. Eliot
    "Only those who will risk going too far can possibly find out how far one can go."
    Stephen Gardiner
    "Land is the secure ground of home, the sea is like life, the outside, the unknown."
    Tadao Ando
    "When I draw something, the brain and the hands work together."

    More quotes  Submit a Quote
    Twitter
    CMIContent
    @CMIContent
    Explore the future of social business and how brands can digitally transform to increase the bottom-line, reduce co... https://t.co/KZKK4H2yxn
    KentHuffman
    DavidLaw
    darrenp3
    @darrenp3
    Harry Lang: Marketers can redeem their sins if they start acting responsibly - Marketing Week... https://t.co/YWfTBlHTcf
    More tweets  Follow

    New business
    • Dalmatian obtains Protea Hotels by Marriott advertising account - more info
    • Edward Snell & Co appoints MullenLowe South Africa - more info
    • Red Carpet Concepts signs four new accounts, undergoes rebrand - more info
    • Flume to manage Canon SA's content creation, social media strategy - more info
    • Boomtown to work on Illovo's consumer research project - more info
    • Paddington Station PR to manage H2O International's crisis communication - more info

    More accounts  Submit a New account
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    New events to diarise
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    Webinar: Superbalist's Secrets to Influencer Marketing - 2 Mar 2018, Cape Town
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    Customer Loyalty Seminar | Cape Town - 14 Mar 2018, Cape Town
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    Neuromarketing Seminar 2018
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    Writing in the electronic environment
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    The essentials of broadcast media management course
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    Google for Business - SEO Course in Durban
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    Chief Digital Officer Africa 2018
    Corinium Intelligence - 5 Mar 2018 to 7 Mar 2018, Johannesburg


    Strategic crisis management
    PRISA - 5 Mar 2018 to 6 Mar 2018, Randburg


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