| 2 Apr 2013 |
| Marketing & Media | South Africa |
Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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The goofy and the not so goofy Yesterday saw the usual crop of April Fools' Day stories that amused most, perplexed some, and fooled others. However, sometimes truth is stranger than fiction, so while Google got going on its crop of bogus apps, etc, we have the case (sadly, true) of some British police officer suing a garage owner because she tripped over a kerb outside his establishment. Maybe the Brits need a Ministry of Common Sense. Anyway, here are some leads to the goofy and the not so goofy. South Africans tend to love Google, writes Ann Druce, and she then goes on to show you how to get the most out of results-driven content marketing. Her message: Get your company listed on page one - because that is where your company will get most of the traffic, and after page two, it's hardly worth bothering. Meanwhile, Colin Ramparsadh has a bone to pick with an ad campaign or two and quite frankly, has had it. There's a big difference, he reckons, between the bland and the spicy. Rod Baker: Content DirectorPS Take a look at the latest Ornico ad showcase.Responses to this column welcomed in our ed's column archive. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive contributor pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Bizcommunity on Twitter and join us on Facebook!Top stories [Rod Baker] NEWSWATCH: April Fools' day has come and gone, with the usual round of the weird and the wonderful, so here are some of the best - and a few that you would think were gags, but weren't... Read more >> |
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 [Rod Baker] NEWSWATCH: It appears that the Free State government's control over news and information in that province is growing, reports Mail & Guardian, while BD Live reports that the Department of Communications is aiming for 100% broadband coverage by 2020. Read more >> |
 [Ann Druce] South Africans love Google, even more than the rest of the world. 93% of all our internet searches are on Google, and it's every marketer's dream to get their website onto page one. Read more >> |
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 [Issued by Bizcommunity] Believe it or not, we've made the decision to freeze most of our rates for 2013! This is not an April Fool's prank but a strategic decision in line with our core objectives to assist businesses to grow and thrive via our portfolio of publishing platforms. Read more >> visit press office >> |
 [Colin Ramparsadh] Bland can mean many things... Tasteless, mild, ordinary, boring and in some cases enough is enough and I can't take this anymore (video). Read more >> |
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 [Issued by BNRY] Once again, the superb digital development done by BNRY on the Toyota Etios Tweet for Sweets campaign has garnered further recognition. Read more >> visit press office >> |
 [Issued by Y&R SA] The latest TV commercial produced by Y&R South Africa for Sunshine D aims to own the moments and rituals where delicious, tasty South African food and Sunshine D meet. The ad was shot by Petar Spiljevic at Velocity Films. Read more >> visit press office >> |
[Issued by The Brand Union] You may have recently stumbled across an article called 'The future of advertising: Dog marketing,' and it may have lead you to ask yourself; "Has The Brand Union gone barking mad?!" The answer is...not entirely. We were just April fooling around. Read more >> visit press office >> |
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 [Issued by FSD] April is World Autism Month and a time to reflect on the reality of the current statistics and the actions needed to improve the lives of children living with Autism Spectrum Disorder (ASD) as well as their families. Read more >> visit press office >> |
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 [Issued by Wetpaint Advertising] Wetpaint social media department has been growing exponentially over the last few months. Most notable amongst these leaps and bounds are the variety of automotive brands which have been recently acquired. Namely: Jaguar, Land Rover, Subaru and Volvo. Read more >> visit press office >> |
 [Issued by DQ&A Media Group] Edith Schippers, Dutch Minister of Health, Welfare and Sports announced on 18 March 2013 Heleen Dura-van Oord as businesswoman of the year 2013. This price is also known as the Prix Veuve Clicquot. Read more >> visit press office >> |
 [Darren van der Schyff] Facebook founder Mark Zuckerberg famously announced the death of email two years ago, which makes one wonder what he knows that we don't. Read more >> |
 [Issued by Triple M Entertainment] Rolling Stone Magazine SA has laid down "the gauntlet". Editor-in-Chief Miles Keylock addressed the vibrant crowd in attendance at Music Exchange 2013, saying that he he was ready to help and that his door was always open. Read more >> |
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 [Issued by Pinnacle Management] United Against Malaria (UAM) has joined forces with AFEX 2013 to reinforce the message that football can make a major difference in the social context in Africa. Read more >> |
 [Issued by VWV Group] VWV has been named the agency responsible for the execution of South Africa's third Red Bull Beat Battle. The contest will showcase the country's top street dance talent this April in Soweto. Read more >> visit press office >> |
 [Issued by Blue Moon] Blue Mooner Vicki Oudmayer recently added "Interior Decorator" to her list of work accolades. During this interview we discovered that being opinionated doesn't always equal having good taste, and other quirky Vicki facts. Read more >> visit press office >> |
 [Issued by Thebe Exhibitions] For those of you wondering what exactly World Design Capital 2014 will mean to you, head down to Decorex Cape Town, one of South Africa's finest décor, design and lifestyle exhibitions. Read more >> visit press office >> |
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 [Issued by XZIBIT] The XZIBIT team was privileged to design a destination tourism stand on behalf of The City of Cape Town for the World Design Capital Helsinki 2012 Gala Dinner. Read more >> visit press office >> |
 [Issued by XZIBIT] XZIBIT's new activation concept for Red Bull is fresh, exceptionally slick and very sexy. The organic lattice inspired exhibition stand provides an innovative environment to engage with customers at trade shows. Read more >> visit press office >> |
[Issued by Ndalo Media] As of April 2013 Ndalo Media, publisher of the popular business and lifestyle magazines Destiny and Destiny Man, will add Sawubona magazine to its growing list of contract publishing titles. Read more >> visit press office >> |
 [Issued by Ndalo Media] In line with Ndalo Media's goal to make Destiny an essential business and lifestyle companion for sophisticated women, the magazine revealed its new look in the March issue. Read more >> visit press office >> |
[Rod Baker] NEWSWATCH: April Fools' day has come and gone, with the usual round of the weird and the wonderful, so here are some of the best - and a few that you would think were gags, but weren't... Read more >> |
 [Issued by ITWeb] Enterprise mobility is inevitable, but the challenges of implementing it are significant. To help CIOs navigate the mobility minefield, ITWeb will stage a one-day mobility summit, addressed by experts in the enterprise mobility space. Read more >> visit press office >> |
 [Issued by AfriGIS] The SABS required a solution for auditing and quality assessment of solar installations. AfriGIS developed a flexible, detailed, secure and paperless data capturing and information management system using both mobile- and web-based solutions. Read more >> visit press office >> |
 [Issued by Tag 8 Media] Starting out at varsity means a lot of good times with good friends, both old and new. Puma Social After Hours Athletes on campuses across the country will be getting more than just a kick-start to another crazy day when they buy their coffee. Read more >> visit press office >> |
 [Issued by Graffiti] Graffiti was responsible for the rebranding and personalising of the Imperial Automotive Racing Nissan Navara which Heinz Winckler co-drove with ex-South African champion driver, Archie Rutherford, earlier this month. Read more >> visit press office >> |
 [Grace Harding] After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. Read more >> |
 [Issued by Garmin] Garmin Southern Africa is offering a two-year warranty on all new Automotive Personal Navigation Devices (PNDs) sold in South Africa from 1 March 2013. Read more >> visit press office >> |
 [Issued by HDI Youth Marketeers] This March, You Decide partners DTI, NYDA and SAB celebrate a year of continued commitment; and success of the ground-breaking You Decide programme aimed at curbing underage drinking in SA communities. Read more >> visit press office >> |
SAN FRANCISCO, US: The booming popularity of play on smartphones or tablet computers in a realm once dominated by videogame consoles was a hot theme at the major Game Developers Conference that ended here on Good Friday. Read more >> |
 [Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? Read more >> |
 MUMBAI, INDIA: Ford India has apologised for a series of advertisements featuring caricatures of bound and gagged women in the boot of a Figo car driven by former Italian prime minister Silvio Berlusconi (video). Read more >> |
More International...
| | Television | Nando's | Vodacom | Sars | Standard Bank | Savanna |
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 President Jacob Zuma is expected to attend a memorial service on Tuesday (2 April) for the 13 SANDF soldiers killed in the Central African Republic. Read more >> |
 [Rod Baker] NEWSWATCH: If the ANC has its way, there will be no judicial oversight over eavesdropping on communications originating outside of SA, reports BD Live, and Dina Pule's going to have her conduct investigated, reports Mail & Guardian. Read more >> |
 The bodies of the South African National Defence Force (SANDF) members, who were killed in the Central African Republic (CAR) during clashes with the rebels over the weekend, have been brought home. Read more >> |
More Government news...
 [Laurence Hillman] It is hard to believe that it is holiday time once again and many families are packing up their cars and heading off to their Easter break destinations. Certainly, when preparing for a long journey, most people focus on what clothes to pack; the holiday itinerary; making food for the trip and determining the quickest route. However, too often they do not pay enough attention to arriving at the destination safely. Read more >> |
 [Debbie Hathway] Luxury as a word is now overused, but it's one that holds synergy with Bovim Ballet productions in terms of style, presentation and profitability. Read more >> |
 [Nina Timm] Chocolate and Easter go hand-in-hand and magazines, food blogs and websites are bursting out of their seams with recipes containing the four basic food groups: milk chocolate, dark chocolate, white chocolate, and chocolate truffles. Read more >> |
 [Henrie Geyser: motoring editor] GMSA has injected some more power into its popular 5-model Cruze sedan range with the addition of 1.8-litre and 2.0-litre engines to supplement its three 1.6-litre variants, which have been criticised for their lazy performance. Read more >> |
- Red Ribbon Communications wins EnterpriseWorx - more info
- 22seven appoints Radar to drive brand roll-out - more info
- Butter Knife PR to manage Grant's and Glenfiddich - more info
- Management Magazine appoint Snapplify as digital publisher - more info
- Wedding & Function Magazine a new account for Snapplify - more info
- Excellent new year start for Dummett & Co - more info
- Café Coton appoints Cutting Edge Communications - more info
- Max Stone appointed at Pinnacle Africa - more info
- Deloitte appoints new WC regional leader - more info
- Paarl Labels appoints new MD - more info
- New appointments at Scan Display - more info
 Rogue Brand Agency is looking for the next up and coming account manager to join our vibrant family. Read more >>
International engineering consulting company based in Woodmead looking for a high level internal communication manager. 10-15 years experience in a similar role. Read more >>Middle weight account manager in an Integrated Marketing agency required to work on an international client, covering Africa. Prior travel and work experience in Africa advantageous. Read more >>Senior account manager - integrated marketing - provide strategic account leadership on blue chip brands in an integrated marketing agency using CRM, digital, mobile and social channels Read more >>The Red Phone has an exciting role for a senior graphic designer who wants to be involved in everything from developing and designing ideas, to making them come alive. Read more >>We are looking for an outstanding senior individual to join our team to intelligently develop the great clients we currently work with. Read more >>Kreatif is looking for a part-time/freelance Joomla developer. Read more >>We're looking for someone with strong copywriting skills and big ideas to join our team as a community manager and help us build brand love. Read more >>Finance, strategy, marketing, and personal growth guides, mentors and coaches with small business expertise to work full-time for internationally recognised business incubator. Read more >>Junior graphic designer to create online banners, assisting with online publishing and blogging Read more >>Are you a creative, enthusiastic and passionate sales person? Are you looking to sell some of the most unique and revolutionary products on the market? Read more >>Talooma is looking for a junior to middle weight PHP developer Read more >>Algoa FM is searching for a programme manager who will be responsible for managing the stations' programme and music policy, format and on-air sound. Read more >>Cutting edge PR and digital marketing agency looking for fresh new creative account manager to join our ranks. Creative environment, great clients, flexible job spec and room to grow career. Read more >>Audio Visual specialist needed to join ThoroughTec's international team to develop world leading training equipment simulators for the global mining and military industries. Technical diploma in sound/video required. Read more >>One of Jozi's most innovative food brands is looking for a journalism or marketing and publicity intern to fire up its brand. Get experience in 360 degree marketing. Read more >>Sandton-based Brand Communications Agency is seeking an experienced traffic manager to look after a busy studio of 10 working on a wide range of projects including digital and social. Read more >>
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- Kurt Schoonraad Live at Bay Harbour Comedy Club Bay Harbour Market, Hout Bay - Cape Town, 3 April
- Social Media 1 - Foundations Quirk Education - Cape Town, 5 April
- Life coaching course Coaching with NLP - Durban, 6 April
- Pitch & Polish GreenQueen Communications - Secunda, 6 April
- The Write Voice - a creative writing workshop The Writing Studio - Cape Town, 6 April
- Johnny Clegg To Close The Summer Sunset Concerts Hippo Communications - Cape Town, 7 April
- The Power of the MASTERMIND!! Extreme Possibilities - Rondebosch, Cape Town, 8 April
- Business Planning Module Now Open for Registration Ukondla - National, 8 April
- Training management capacity building Fran Badenhorst Consulting - Bryanston, 8 April
- D4 Innovation and Design Tools BMGI SA - Johannesburg, 8 April
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Mindshare has opened a press office on Bizcommunity.com! This is Mindshare. We believe that everything begins and ends in media.
Rogue Brand Agency is looking for the next up and coming account manager to join our vibrant family. Read more >>International engineering consulting company based in Woodmead looking for a high level internal communication manager. 10-15 years experience in a similar role. Read more >>Middle weight account manager in an Integrated Marketing agency required to work on an international client, covering Africa. Prior travel and work experience in Africa advantageous. Read more >>Senior account manager - integrated marketing - provide strategic account leadership on blue chip brands in an integrated marketing agency using CRM, digital, mobile and social channels Read more >>The Red Phone has an exciting role for a senior graphic designer who wants to be involved in everything from developing and designing ideas, to making them come alive. Read more >>We are looking for an outstanding senior individual to join our team to intelligently develop the great clients we currently work with. Read more >>Kreatif is looking for a part-time/freelance Joomla developer. Read more >>We're looking for someone with strong copywriting skills and big ideas to join our team as a community manager and help us build brand love. Read more >>Finance, strategy, marketing, and personal growth guides, mentors and coaches with small business expertise to work full-time for internationally recognised business incubator. Read more >>Junior graphic designer to create online banners, assisting with online publishing and blogging Read more >>Are you a creative, enthusiastic and passionate sales person? Are you looking to sell some of the most unique and revolutionary products on the market? Read more >>Talooma is looking for a junior to middle weight PHP developer Read more >>Algoa FM is searching for a programme manager who will be responsible for managing the stations' programme and music policy, format and on-air sound. Read more >>Cutting edge PR and digital marketing agency looking for fresh new creative account manager to join our ranks. Creative environment, great clients, flexible job spec and room to grow career. Read more >>Audio Visual specialist needed to join ThoroughTec's international team to develop world leading training equipment simulators for the global mining and military industries. Technical diploma in sound/video required. Read more >>One of Jozi's most innovative food brands is looking for a journalism or marketing and publicity intern to fire up its brand. Get experience in 360 degree marketing. Read more >>Sandton-based Brand Communications Agency is seeking an experienced traffic manager to look after a busy studio of 10 working on a wide range of projects including digital and social. Read more >>
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