| 1 Oct 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Other Services, Out Of Home, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Well, if you're not advertising, why not? Peter Mann, in the third of his articles, asks why ad agencies don't advertise? He reckons one of the greatest ironies of the advertising industry is that they don't believe in their own product - or perhaps appear not to believe in it because they don't advertise. Still on the advertising front, the Digital Advertising Bible for Retailers is out now. It's from Demographica, and follows on the success of its "Email Design Bible". A loyal and knowledgeable staff is one of your greatest assets - which is why Carla Enslin reckons you can deliver brand promise through your company's human resources. Your staff can be your company's best ambassadors. Is anyone in government listening; we can only hope so... Following their march in Pretoria on Friday, Right2Know has promised that resistance to the Info Bill will continue unless key clauses are changed. As it is, R2K reckons the bill is still a draconian piece of legislation. Declan Hollywood asks whether you are getting your share of tourism dollars? It's a massive market for advertisers and marketers and growing every year - but to maximise your advertising, marketing and e-commerce effort, you have to harness the power of the web. Finally, take a look just above this letter, and you'll see we have redesigned the page to make navigating to your selected industries that much easier. We hope you like the new look. Rod Baker: Content DirectorPS Take a look at the latest Ornico ad showcase. Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Creative Week Cape Town
CRM
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Special focus on media freedom & right to know
 NEWSWATCH: According to R2K, the proposed Protection of State Information Bill is still a draconian piece of legislation, reports IOL, while the ConCourt has found that certain provisions of the Films and Publications Act are unconstitutional and invalid, reports Mail & Guardian. Meanwhile, the organisers of Joburg Pride are not feeling "so lekker" towards Jacaranda FM, reports The Citizen. Read more >>
 The South African National Editors' Forum (Sanef) has issued a statement in which it says it is concerned at the forcible expulsion of journalists from the Polokwane Magistrates Court ahead of the appearance of Julius Malema this morning. Read more >>
Marketing
 [Chris Moerdyk: @chrismoerdyk] One of the most successful creative strategies ever conceived by the global marketing industry involves breathtakingly enticing buzzwords more often than not describing something that's been around for ages but making it sound as though it was not only invented yesterday but a new, improved, magic elixir to sickly sales and bilious brands. Read more >>
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 The South African Qualifications Authority (SAQA) has recognised the Marketing Association of South Africa [MA(SA)] as a professional body for marketing in South Africa. Read more >>
 [Declan Hollywood] More than one billion dollars was spent on airline tickets over the internet in South Africa last year. With this growing 24% each year, it is becoming increasingly important for business owners within the travel industry to harness the power of the web to increase their customer bases and their revenues. Read more >>
Advertising
 [Mpho Sibanyoni] Alan Knott-Craig does not have "daddy" issues nor does he want to be remembered as a king of sexed-up adverts. Read more >>
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Branding
 [Carla Enslin] If the statement still seems arguable, there is now a large groundswell of opinion that brand building is no mere function of marketing or communication, but rather a primary activity that engages the entire business value chain, from service or product ideation to the design and construction of business systems. Read more >>
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Attend this one-day workshop on 9 October 2012 in Johannesburg. Learn best practices & latest tools on unlocking the power of your employees to deliver on your brand promise & create real competitive advantage. More information, CLICK HERE |
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Cinema
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Design
Digital | | Your source of digital advertising | |  |
 [Brian Palmer] In our area of online distribution and audience building, we often struggle to explain to both clients and agencies why they should consider allocating a small portion of their campaign budgets towards online distribution. (video) Read more >>
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Direct Marketing
 The 2012 DMASA's Assegai Integrated Marketing Awards sponsored by the South African Post Office is now in full swing. Entries are open for the very best in direct and integrated marketing campaigns that were executed between May 2011 and September 2012. Read more >>
 Digital Advertising Bible for Retailers is the latest release from Demographica, a South African digital direct marketing company. Following the success of its Email Design Bible, the agency's new booklet aims to show retailers how to use digital advertising effectively, while offering innovative solutions to increase foot traffic. Read more >>
Education & Training |  |
 [Mike Silver] In many ways, the new business-development game has many parallels with dating. It all starts with making eye contact from across the room (or PC), then the manipulative schemes to frequently 'bump' into one another at random. This leads to the exchange of personal details, the initial credentials coffee-date, the follow-up credentials date, the opportunity to prove your worthiness and trust and, finally, all things going well, the moment of actualised coming together, the first kiss. Read more >>
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Magazines
Media
 [Rod Baker] NEWSWATCH: Mail & Guardian reports that the The Citizen has fired Johann "Slang" Hattingh after he allegedly tweeted about an image on the cover that was doctored to clone out the bodies of two of the South Africans killed in Kabul. Read more >>
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 [Phakamisa Ndzamela] The largest institutional investors in Avusa (AVU) - the Public Investment Corporation (PIC)‚ Kagiso Asset Management and Coronation - have confirmed that they had opted to remain shareholders in the new listed entity Times Media Group (TMG). Read more >>
Mobile
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 [Gavin Davis] A great deal has been written about the power of social media in politics. Everybody says the future is digital and that political parties ignore social media at their peril. But is social media really a game-changer? If so, how exactly is social media rewriting the rules of the political game? And how can political parties leverage social media to win votes? Read more >>
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PR & Communications
 [Peter Mann] Even though ad agency bosses and media owners sit on a veritable pile of money, they live in the land of declining returns - where you have to run harder just to stay in the same place. Read more >>
[Peter Mann] One of the greatest ironies of the advertising industry is that they don't believe in their own product. Read more >>
Production
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 The latest RAMS figures, which cover the period March-June 2012 compared to the same period 2011 has been put under the microscope by The MediaShop. Read more >>
 PARIS, FRANCE / DARMSTADT, GERMANY / ANKARA, TURKEY: The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have condemned the prosecution of 41 Turkish journalists on terrorism-related charges, calling their trial a move by the government to intimidate the press and silence criticism. Read more >>
 LONDON, UK / BUCHAREST, ROMANIA / TORONTO, CANADA: This is the 7th edition of FILMINUTE, the international one-minute film festival and competition. We showcase 25 of the world's best one-minute films. This year's festival features a broad range of expertly crafted one-minute films from 15 countries. There's comedy, horror, heartbreak and drama, fiction, animation, and documentary. These films resonate long after the 60 seconds are up. Read more >>
More International...
 Bucking the idea that environmentalism hurts economic performance, a new UCLA-led study has found that companies that voluntarily adopt international 'green' practices and standards have employees who are 16% more productive than the average, writes UCLA's Alison Hewitt. Read more >>
Advertising
 This year the Loerie Awards created new categories that encouraged entries from outside South Africa. MetropolitanRepublic Uganda, although only being in operation for a year, won a bronze Loerie for its MTN SIM card registration campaign. Read more >> human.kind, the agency behind the love-to-be-hated Hippo adverts is back with more. Three new TVCs have been developed for the comparative services company, each focussing on a different product benefit: multiple points of contact; quotes in a flash, and the opportunity to save up to R4,200 per annum when using the aggregator. Read more >> The African Stereo Network Company (AFSTEREO) has moved its business to its new head office located at 48 Wessels Road in Rivonia, Gauteng, and will continue with its exclusive African distribution of the (USA-patented) Aircheck Radio and Television Wave Pattern Recognition System. Read more >> It's 7Dffrnt Knds of Smke's second year in the business, their second year at the Loerie Awards and - just like last year - they had two finalist entries. Of these, it was the Vodacom 'Out of This World' commercial which netted them a Bronze in the Non-Broadcast Video & Film Category. No Silver or Gold awards were given out. Read more >>At the recent Loerie Awards, Egg Film's Terence Neale won the only Gold in the TV & Cinema Commercials - Above 90 Seconds category for Die Antwoord - Baby's On Fire, which he co-directed with Ninja. This made the music video, which has over six million views on YouTube, the first non-commercial piece of work ever to win this category. Read more >>Joe Public is celebrating being number one on the Pendorings table after being awarded the Pendoring Umpetha Award (a newly created accolade that rewards the best Proudly South African piece of work), four Golds and three Silver Pendorings. Read more >>Hellocomputer, the creative digital marketing agency that recently joined the Draftfcb South Africa group, has reasserted its position as a leader within the digital communications landscape by reaping five accolades at the 2012 Loerie Awards. Read more >>Branding
 When contemplating the pharmaceutical industry, it is easy to understand how the average Joe could be overwhelmed by scientific speak, legislative parameters, dosage information, allergy warnings, prohibitive costs, new affordable generic options available, the rise of complementary medicines and the choices and decisions go on. Read more >>The internet has changed how consumers interact with brands. It is transforming the economics of marketing and making obsolete many of the function's traditional strategies and structures. For marketers, the old way of doing business is unsustainable. Read more >> [Andre Redelinghuys] As more questions are asked, big business fiddles for answers. Proving relevant is top of the corporate agenda. Corporate communication is central to this, but failing to connect. How can corporate brands evolve to engage? Read more >>CSI
 Carol-Ann Kelleher, who co-presents the Daron Mann Breakfast (previously known as the Morning Show on Algoa FM) is one of the Eastern Cape celebrities who shared her story on how cancer affected her after losing both her father and her mother to the disease. Read more >> Women in Action (WiA), a group of bishops and pastors' wives from the Universal Church of the Kingdom of God, has announced two new partnerships finalised during September, Childhood Cancer Awareness Month, and the availability of a leaflet highlighting the importance of early detection, diagnosis and treatment of childhood cancer. Read more >>Design
 Blue Moon loves the fact that their people are so multi-skilled, and their different passions are reflected in the dedication and diversity of their work. Lee Ndinisa, a designer at Blue Moon, has taken his love for creating sweet treats to a new level. Read more >>[Nick Warren] I often hear that everybody's creative, right? Anybody can come up with an idea or a solution to a problem. So why do we need creatives? I mean; we're a creative species. We created our way out of the trees and caves into loft apartments and caravans. Read more >> Digital
Etiket has added two gold Pendoring Awards to its trophy cabinet for its innovative digital campaign, Die LAPA Hoofkarakter-soektog (Main Character Search). Read more >>[Michael Walker] Google's announcement just a few weeks ago that it is has added some nifty remarketing functionality to Google Analytics means that it is simpler than ever before for marketers to use remarketing to improve their return on investment from their digital budgets. Read more >>  In April this year Google launched the updates to its search engine algorithms in all seriousness. The benignly named Panda and Penguin updates caused a tremendous stir as its launch saw many sites drop down SERP listings, with some sites disappearing altogether. Read more >> Techsys Digital was excited to launch a glamorous digital marketing campaign to promote American Swiss' 25% off diamonds promotion at the end of June. The multi-channel digital campaign consisted of web, Facebook, mobile, interactive display advertising and interactive flash catalogue components. Read more >> [Angus Robinson] Now is the time for businesses to look at how they can embrace digital and especially mobile technology to better serve their clients. It's all about saving time - a precious commodity in today's world. Read more >> Johannesburg-based email and SMS marketing software provider, Everlytic, has launched in Kenya. As part of its expansion into emerging markets, the company recently unveiled its Kenyan website, and is set to establish itself as the ultimate platform for sharing content via email and social media in Kenya. Read more >>Events & Conferencing
 Eventworx recently took some clients from Standard Bank on a corporate incentive trip to Swakopmund, Namibia. Read more >>CLA Brand and Events Engineering has been awarded a level 2 BEE certificate, rated by EVS, a member of the Empowedex Group, proving that CLA is not only about securing the amount of staff their rate of growth enables, but also about developing the growth and success of the business and those involved with it. Read more >> So we've all been to some seriously yawn-inducing marketing conferences, but that's not how marketing conferences need to be! They can be (and really should be) exciting, intellectually stimulating, motivating, networking goldmines, and anything but a waste of time. Read more >>Exhibitions |  |
 Thousands of entrepreneurs, investors and aspiring business owners converged on the Coca-Cola dome in Johannesburg from 13-16 September, to seal the success of the 19th annual Business Opportunities & Franchise Exhibition. Read more >>Magazines
 The LIVEOUTLOUD Group under CEO Mike Eilertsen was awarded the acclaimed second place for business innovation at the fifth annual Africa SMME Awards held at the Spier Wine Estate in Cape Town on Thursday night. Read more >> In line with the global publishing trend pursued by international fashion titles, Edgars Club magazine relaunches this month in a nifty new handbag-sized format, along with an extra 16-page section added to every issue, making the magazine a convenient and comprehensive style guide for an in-store shopping spree. Read more >>Media
The launch of the Print and Digital Media Transformation Task team (PDMTT) is against the background of the Parliamentary Print Media Transformation Indaba. At the Indaba, the Portfolio Committee on Communications noted that print media transformation needed to be fast-tracked to ensure the industry was a mirror of the present democratic dispensation. Read more >>The minister in the presidency Mr. Collins Chabane, acting in terms of the MDDA Act, tabled the Media Development and Diversity Agency (MDDA)'s Annual Report for the period 2011/12 to parliament on the 20th September 2012. Read more >>Mobile
 There has been a dramatic increase in smartphone usage with statistics showing that in the coming year more brands than ever will be increasing their mobile spend. This is why it is imperative for brands to start thinking about mobile strategy - your consumers and your competitors are already there. Read more >> [Zee Fakier] GraphicMail, an email service provider (ESP), understands the trend curve on the digital front. Their incorporation of social media, mobile and cloud aptitudes (SoMoClo) into its arsenal within the email marketing segment displays their capacity to identify marketing trends on a digital sphere. But why employ such a tactic? What does this ensure for its clients? Read more >>Online Media
Technology news publisher ITWeb is calling on South African IT professionals to participate in its 14th annual IT Salary Survey. The 2012 ITWeb/CareerWeb Salary Survey runs online for three weeks, from 25 September to 16 October. Read more >>Out Of Home
 M-Net Idols fans in and around Johannesburg will most likely have spotted two eye-catching buses doing the rounds on the city's roads. Branded by vehicle branding and transit media specialist Graffiti, the two branded vehicles were the brainchild of BlackMarket Media who came up with the idea of creating M-Net Idols fan buses. Read more >> A joint venture between Provantage Out of Home Media and HiCare Medical Marketing Specialists, ProCare is an agency that specialises in activation, event and media solutions for pharmaceutical brands. Read more >>PR & Communications
 The Cristal Festival Network is at the origin of several international events dedicated to the communication industry, including the Europe Cristal Festival and the Mena Cristal Festival. The 1st Pan-African Summit for Communication & Media: The African Cristal Festival will be taking place 25-28 October in Abidjan, Ivory Coast. Read more >>I was invited to deliver an informal presentation on Woman's Day to a group of female hotshots from one of our biggest banks. There was no clear indication of topic - just a request for the 'shoot from the hip' approach that I make use of whenever I facilitate training programmes. Read more >>JSE-listed Cipla Medpro, one of South Africa's largest pharmaceutical companies, has appointed national communications agency Epic Communications, to oversee its public relations requirements across its entire product stable. Read more >>Production
How do you advertise everything the big screen has to offer on the small screen? This was the challenge posed to FoxP2 when Ster-Kinekor Marketing Director, Doug Place, briefed the agency to conceptualise a TV ad to bring the brand's "Great Moments At Their Greatest" positioning to life. Read more >> When Rob Malpage from Frieze Films rolled into the Howard Music studio with grills chanting: "Heita what up deejay", Adam immediately knew something big was about to drop. It was only when rising hip hop star AKA showed up, busting rhymes, that the blingy penny finally dropped! Read more >> Voice over IP. It's a term you may have heard being used, but what exactly does it mean? Voice over IP, or Voice over Internet Protocol, refers to the technology used to transmit voice communications over the internet. Read more >>Radio
 Gavin Meiring was appointed as the Managing Director of Heart 104.9FM in 2006 and now, seven years later, Meiring has announced that he will be leaving Heart 104.9FM at the end of December 2012 in order to pursue new opportunities and challenges. Read more >> Since inception, Wetpaint FM has shown growth beyond expectations and in September launched several international radio campaigns. Read more >>Research |  |
 South African consumers are increasingly becoming health conscious and are shifting towards healthy products. With the focus on personal well-being around health and calorific intake, yoghurt consumption has grown strongly, especially among the female consumers, according to a new report released by Analytix BI, "South Africa Brand Report: Consumers of Yoghurt". Read more >>Ipsos has released poll results revealing that four out of every five South Africans say they are proud to be South African. Read more >>Retail
 Pyrotec PackMark, a leading privately-owned South African product identification solutions provider, has launched its state of the art Markem-Imaje 7031L Laser Coder - a permanent solution for applying date and batch codes to BOPP (bi-axially oriented polypropylene) foils. Read more >>Sponsorship
 Havas Sports & Entertainment (HSE Group), the brand engagement network of Havas, has announced the official opening of Havas Sports & Entertainment Russia in Moscow. Read more >>
| | Television | MTN | VW Polo GTI | CELL C | Kellogg's Corn Flakes | Cadbury PS |
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All eyes will be on the Rustenburg Civic Centre in the North West province today as the Farlam Commission of Inquiry, appointed by President Jacob Zuma to probe the killing of 34 mine workers in Marikana in August, begins its work. Read more >>
Striking truck drivers set alight vehicles and intimidated a driver in separate incidents in Cape Town and Durban on Wednesday, officials said. Read more >>
 The most important investment any state, particularly those in Africa and the developing world, can make is in education, says President Jacob Zuma. Read more >>
More Government news...
 [Brian Berkman: contributing editor, travel] There are game reserves aplenty vying for that moneyed six-star market that demands bespoke experiences and don't mind paying for them. Only a handful gets providing the holy trinity of experiences - superb hospitality, absolute privacy, and breath-taking environment right. Read more >>
 A new Hilton Worldwide regional office serving Africa & Indian Ocean was officially opened last week by global president and CEO, Chris Nassetta, and Rudi Jagersbacher, area president of Middle East and Africa for Hilton Worldwide. Read more >>
 1time Airline's reputation as a professional, efficient and world-class airline has once again been publicly acknowledged by winning the 2012 World Travel Award (WTA) as Africa's Leading Low Cost Airline. Read more >>
More Travel news...
 [Sindy Peters] We're all quite familiar with the highly conceptual music video output from Mr Cat & the Jackal. With their latest offering, Where's my Shoes, they've produced something a lot different. We chatted to the band to find out where their heads were at. Read more >>
 Singer, songwriter, actor, rapper, dancer, and recording artist Chris Brown will be bringing his Carpe Diem world tour to South Africa this year. He will be playing at the Coca Cola Dome, Joburg on 15 December, then the Outer Fields, Moses Mabhida Stadium, Durban on 17 December and two concerts at the Grand West Arena, Cape Town on 19 and 20 December, 2012. Read more >>
 [Eugene Yiga] Following the success of Stargaze, non-profit organisation Dance for All continues its 21st anniversary celebrations with A Night of Stars, a fundraising event to be held at Cape Town's prestigious Grand Café and Beach on Wednesday 3 October, 2012. The evening's highlight will be a showcase of Cape Town celebrities donning their dancing shoes to show off their moves. Read more >>
More BizLounge news...
Featured jobs Mid level creative copywriter wanted for awesome established agency. Conceptual, dynamic and experienced in agency. Contact andy@artifact.co.za Read more >> |
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Search engine marketing specialist required - ideally you should be Google Adwords certified, have strong SEO skills and a good handle on Google analytics. Read more >>Strategic planner (medium weight) with marketing degree - working experience a senior brand manager (consumer). Read more >>MyBroadband, the largest IT website in South Africa, is looking for a marketing assistant. We offer a happy, supportive work environment. Read more >>Vibrant, dynamic and driven sales consultants wanted to join our established sales team at UDM International! Read more >>evly, one of South Africa's leading social media marketing businesses, is looking for a talented, driven Jozi-based individual to head up sales in the Gauteng region. Read more >>We are looking for a dynamic individual to undertake business development activities for a franchise division. Ideal candidates must have strong communication skills and the ability to create detailed reports. Read more >>Suitable for mid-senior web designers with a strong portfolio of past work in online field. 180-360k per annum. Based in Rivonia working at Afrihost. Read more >>Brand Manager - Stellenbosch - Techno ParkDistell invites applications from a suitably qualified and experienced brand manager to be based at Tecnho Park in Stellenbosch. Read more >>Position selling exhibition space.
Company based near Cresta, looking for person with successful record in advertising or exhibition sales. Will only consider applicants that meet required criteria. Basic plus commission. Read more >>NXT\ Digital Innovation is looking for senior business analysts to join our multi-award winning full service digital agency situated in Sandton, Johannesburg. Read more >>Itopia Interactive is looking for a talented, creative senior digital media designer to create stunning digital media concepts across various channels. Read more >>Leading agency exp is looking for an experienced account director to run a wide variety of events for a major account. Must be hands on, proactive and passionate about events. Read more >>Distell invites applications from a suitably qualified and experienced events manager in Wadeville, Germiston, Gauteng. Read more >>We want you! Experienced, successful sales consultant to join our dynamic, hardworking and deadline driven team.
Basically you must be able to sell ice to an eskimo!
Hard core sales! Read more >>
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- Masterclass for project managers and engineers Change Story - Pretoria or Johannesburg, 1 October
- Cvent seminar in Cape Town Cvent Inc. - Cape Town, 3 October
- Cvent seminars in Johannesburg Cvent Inc. - Johannesburg, 4 October
- Xtraordinary Women Networking Session Xtraordinary Women - Somerset West, 4 October
- Just a dead man book-signing Bargain Books Ballito - Ballito, 4 October
- Media and entertainment workshop Akuchi - Johannesburg, 6 October
- BabyGym nanny/caregiver training BabyGym Institute - Johannesburg, 6 October
- Payroll and monthly SARS returns Milpark Business School - Johannesburg, 6 October
- Bookkeeping to trial balance Milpark Business School - Johannesburg, 6 October
- Cost and management accounting Milpark Business School - Johannesburg, 6 October
Click here to customise your events section
"The more you like yourself, the less you are like anyone else, which makes you unique. (via Brainy Quote)" - Walt Disney "Drama is life with the dull bits cut out. (via Brainy Quote)" - Alfred Hitchcock "Don't be afraid to give up the good to go for the great. (via retailindustry)" - John D. Rockefeller "What used to be cigarette breaks could turn into 'social media breaks' as long as there is a clear signal and IT isn't looking. (via mirnabard)" - David Armano
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